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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

If you’re a subscription toothbrush company and you offer an extra tube of toothpaste, those customers retain at a 15-20% higher rate. Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. But how much difference can a landing page actually make?

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Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops

Litmus

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. We all know there’s more to KPIs than open and click rates. The customer research technique every email marketer needs in their back pocket.

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Email inspiration: 16 places to look for exciting email examples

Litmus

The Open Rates Newsletter from Val Geisler. Whether that’s design, strategy, or things that make me go “hmmm,” these are the newsletters that help keep me on top of my email game: Not a Newsletter from Dan Oshinsky. Phrasee’s newsletter.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. 4X higher click-through rate. 5X higher conversion rate. 5X increase in click-to-install rate. Val Razo is a freelance SMM consultant who lays a bet on Instagram marketing, so she explains how to use it for B2C and B2B companies. What were the ad results? 2X lower cost per click.

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#SproutChat Recap: Identifying Your Metrics & Goals on Social

Sprout Social

Overall vanity metrics (followers, engagement rates, impressions) + web clicks/visits. Retention rates. — Val Vesa (@adspedia) November 16, 2016. SproutSocial A1. SproutChat. — Jordan Bath (@jbath13) November 16, 2016. A1: I do a full-blown social audit! A4: Always the vanity metrics (followers, overall page likes).

VALS 71
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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

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How to grow your email list for free in 2021

ConvertKit

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Plus, quizzes are known for having high conversion rates, with some creators reporting average conversion rates of 50%! Create a free landing page that converts.

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