Content’s Role in an Account-Based Marketing World
MARCH 24, 2016
In the same vein of being more specific, taking a persona focus for successful account-based marketing is almost a given, and that’s come to content as well. Being more relevant increases offer take rates, e.g. click-through rate and when you’re reaching specific companies in media, large improvements in take rates make a big difference. Over the last six months, we’ve been making major transformations within our marketing team.