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Report: Email Marketers Seeing Open Rates and Click-Through Rates Rise

KoMarketing Associates

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. However, the median open rate came in at 24%, which is an increase of 3% from the prior year. Furthermore, the average click-through rate is now up 4.4%

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Report: Marketers Continue to Struggle with Inbox Placement Rates

KoMarketing Associates

Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady. The majority of marketers (67%) reported an inbox placement rate of 89% or less. Finding Success Through Email Marketing.

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Report: Instagram Stories Now Have an Average Completion Rate of 87%

KoMarketing Associates

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%. On average, Instagram Stories have had a 7% reach rate in 2020, which is an increase from the 6.7% recorded in 2019.

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Report: Marketing Video Completion Rates Dip, but 15-Second Clips See Success

KoMarketing Associates

Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. Extreme Reach recently published its “2019 Q4 and Full Year Video Benchmarks” report, and data suggested that the average VCR in Q4 2019 was 88%. However, statistics show that 15-second videos have a higher VCR than others. This is a 20.8%

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“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

Unbounce

And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. It helps answer all these questions and more.

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Vidyard Report Reveals Sales Teams Using Video Have Increased Response Rates, Reduced Deal Cycles

Vidyard

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. But video is helping to curb this trend.

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Report: Most Enterprise Marketers Would Only Rate Voice-of-the-Customer Programs as ‘Somewhat Successful’

KoMarketing Associates

The XM Institute recently published “The State of Voice of the Customer Programs, 2019” report, and statistics showed that most enterprise marketers (48 percent) would only rate their VoC program as “somewhat successful.” Out of those who are leaders in executing a VoC program, 83 percent report operating successful VoC strategies.