Higher conversion rates means more customers, and more customers means more profit potential. To keep you on the right path, we have come up with a list of 8 tips to improve your landing page’s conversion rate: 1) Be Consistent. Landing Pages Conversion Rate MORE

Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. Here are 4 primary factors that help optimize open rates, driving engagement, clicks and repeat visits for your business: 1. MORE

What did look interesting was the number of ratings and/or reviews for specific products. Some provide other background about the reviewer’s activities on the review site and how their work has been rated. MORE

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. Let’s take a look at exactly how you can produce better response rates in your marketing activities with account-based marketing (ABM) strategies by leveraging account-based content (ABC). Better Data and Better Response Rates. MORE

Conversion rate is the crucial metric that ties leads to dollars, and can be the most critical indicator of the health of your entire Demand Generation Strategy. A low conversion rate may indicate that your lead scoring model needs to be tightened or that there is a disconnect between marketing and sales. On the other hand, an abnormally high conversion rate, although rare, may mean lead scoring rules are too strict. MORE

Research from DMA found that overall email click-through rates declined by 1.6 But according to a study from Ahrefs , the presence of a snippet at the top of the page drops that top-ranking page’s click-through rate to below 20 percent. MORE

This post will walk marketers through multiple steps they can take to improve full funnel conversion rates. When the company fails to hit its customer quota for the month, Sales blames Marketing for delivering bad leads and Marketing blames Sales for low win rates. MORE

Win rate is an essential bottom-of-the-funnel marketing metric. Measuring win rates gives B2B marketers a constant gauge of how well marketing efforts are converting prospects, especially at the bottom-of-the-funnel. Measuring and analyzing win rates is critical. Win rates. MORE

Even though bounce rate and exit rate are two of the main metrics featured in Google Analytics, many users still are not sure what they actually mean or how to interpret the data. I also didn’t pay attention to the exit rates of web pages as well. MORE

Today I want to talk about a framework you can use for writing good prospecting emails, that spread over a series or cadence of emails, aka an email drip – can get you 30%+ response rates. We find these follow up messages get 3-4x the response rates as the 1st message does. MORE

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. In our customer base, we''ve found that companies sending more than 30 email campaigns a month start to see lower email open and click rates. and median click rate of 6.5%. MORE

Staying on top of your customer retention rate can be the most effective way to ensure a promising future – and to prevent a surprise downfall. Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or […]. The post What Is Customer Retention Rate & Why Should You Care? Your CRR is like a business insurance policy. MORE

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. MORE

All modern marketers want to increase conversion rates –it’s just good marketing. What really helps to increase conversation rates? Missed part one of this series on increasing conversion rates? However, the question is always how to do so? MORE

The sales close rate on these leads is zero percent. This is the place to show how amazingly low the close rate can be to break-even on converting marketing qualified leads to sales qualified leads via lead qualificant and nurturing, a nd what the return is on good sales lead management: Assumptions: Margin is 60% (probably conservative for software and services). For a $300,000 deal ($180,000 in margin) the close rate would need to be.694% (not even 1%). MORE

This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads. Let’s talk retargeting. MORE

So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? Since our team began prospecting with video, we’ve seen our click-through-rates surge by 5x, and our open-to-reply rates jump to 25%. MORE

Win rates are a focus of every organization. If you increase your win rate, far less of your marketing and sales investment goes to waste and you can achieve your revenue goals faster. If you have a win rate of 10%, 10 of those opportunities will become customers. MORE

Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. However, a common myth is that testing different button colors or font type to see which converts the most customers is what conversion rate optimization is all about. MORE

Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1. If you’re having a tough time getting people to complete your surveys, try offering incentives to boost your completion rates. MORE

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. MORE

So, if you’re suffering from high bounce rates or spam complaints, fear not! Sending too frequently can lead to higher spam complaints and unsubscribes, whereas sending too infrequently can lead to unengaged readers and eventually higher bounce rates or bad email delivery. MORE

Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently. Guest post by Lilach Bullock. MORE

Here’s the chart that you really want: When looking at the lead-to-opportunity conversion rate by day of the week, the first thing that we can see is that weekends are a really inefficient time to generate leads. On weekdays, we average a conversion rate of 34%. MORE

This might be an increase in conversions from marketing-sourced leads, improved alignment between sales and marketing, or a higher response rate to campaigns. The more data you can gather, the more you can adjust your strategy to optimize your success rates. MORE

The post Let’s talk about response rates – realistically appeared first on McCarthy and King Marketing. Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies. At the time, the owner of the firm was anticipating a growth in demand for contract employees – and he wanted to build his database of [.]. MORE

Anecdotally, I can recount any number of client email campaigns over the last 15 years or so in the agency business where a particular test cell that generated a lower delivery rate, even a lower open rate, ended up generating more leads. MORE

The conversion rate was over 20% higher than the control , and user testing favored our new approach. Products that had less conversion flows and less steps in those conversion flows would convert at a rate that was 2 to 3 times higher than their more complex counterparts. MORE

But our Bizible marketing team posited that Fridays were a “terrible, horrible, no good, very bad” day for lead-to-opp conversion rates. Our suspicion was that our conversion rates drop for leads created on Fridays because our sales team doesn’t follow up with with them until Monday. MORE

Below is a list of sales enablement tactics that can help improve BOFU conversion rates. Once a prospect has reached the bottom of the funnel (BOFU) they’ve done their research and have narrowed down the potential companies they’re looking to buy from to a handful at most. MORE

In a Demand Generation study of 199 marketing and sales professionals from March 2014, 77% of respondents rated visibility into lead performance across marketing lead stages as very valuable. MORE

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? When Is Conversation Rate Optimization (CRO) Right for Your Business? of new customers ÷ lead to customer close rate % = lead goal. conversion rate. MORE

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. MORE

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. The post How To Increase Your Click-Through Rate appeared first on Lead Liaison. Revenue Generation Blog click-through rate clickthrough MORE

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. The post Are Your Lead Conversion Rates Above Average? MORE

Improve your lead qualification process to increase “sales ready” lead conversion rates. By focusing more on the best prospects, your conversion rates will rise. Let your entire company know you’re past conversion rates and current outcomes. Ecommerce Research Chart: Overall conversion rates [MarketingSherpa Chart of the Week]. Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. MORE

In support of the company’s aggressive growth plans, the marketing team set out to focus energy on increasing the rate at which raw inquiries converted to qualified sales leads, opportunities and deals. Improve deliverability and overall email performance as measured by open and click rates. MORE

Our open rate is 30%, which is above the industry average by 10 percentage points.” Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Open rate does not mean they read your email. What can you learn from the open rate? MORE

Your customer retention rate is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. The post What Is Customer Retention Rate & Why Should You Care? Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. When you track this number, you know when you’ll need to make vital changes […]. appeared first on Marketing Insider Group. Content Marketing MORE

This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads. Let’s talk retargeting. MORE

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more. read more. Leadership Marketing Carla Johnson CMO Tenure Korn Ferry Russell Reynolds Type A Communications MORE

The post How to Improve Your Email Open Rates appeared first on PureB2B. The post How to Improve Your Email Open Rates appeared first on Marketing Insider Group. Email marketing was a huge piece of the marketing puzzle in 2016. MORE

As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. What many email marketers forget is that open rates are, in most part, under their control. Here’s a list of tips that will assist you with increasing those darn open rates. MORE