SendX

NOVEMBER 8, 2019

In fact, personalizing subject lines can increase open rates by 50%. Assertive, active language – words like “account,” “campaign,” and “next” – have been proven to boost open rates, while more passive terms like “invite,” “join” and “confirm” have the opposite effect. Either way, these old accounts are hurting your open rates by diluting the quality of your email list. But when you factor in the 500 inactive accounts, your open rate slumps to a measly 10%.

Open Rate 239

Open Rate Best Practice Rate Practices 239

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

Conversion Rate 221

Conversion Rate Rate Tactics Conversion 221

Biznology

AUGUST 25, 2020

In the same way, businesses are constantly looking for ways to boost conversion rates, to inspire more purchases from existing customers and to increase customer acquisition, as well. Boost trust with reviews and ratings.

Conversion Rate 104

Conversion Rate Rate Conversion Relevance 104

RockContent

SEPTEMBER 9, 2020

The best way to measure this is by tracking the conversion rate. Failure to measure this rate frequently or not calculate it correctly can seriously damage your business. So if you have questions about the conversion rate , it’s time to get rid of them!

Conversion Rate 171

Conversion Rate Rate Conversion Buyer Personas 171

Advertiser: ZoomInfo

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

CRM

SendX

FEBRUARY 25, 2020

One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates? Email response rates are the number of email replies you get back after sending out an email campaign. There are several factors that would determine your email response rates.

Response Rate 163

Response Rate Rate Open Rate Email 163

Marketing Insider Group

AUGUST 21, 2019

The post Are Your Lead Conversion Rates Above Average? It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is […]. appeared first on Marketing Insider Group. Demand Generation

Conversion Rate 199

Conversion Rate Rate Conversion Leads 199

The Point

JANUARY 17, 2019

As a result, and due to the low rate at which the SDRs were able to engage with those leads, more than 80 percent of inquiries stalled at the very first step of the lead management process. As a demand generation marketer, 2 data points from the report stood out: – contact rates were 400% higher when SDRs used 3+ media types; and – contact rates increased 100X when a call was attempted within 5 minutes. Tips for Increasing SDR Engagement Rates via @spearmktg.

Rate 143

Rate Tips Best Practice Outreach 143

Marketing Insider Group

MARCH 8, 2018

The post Email Marketing Conversion Rate Comparison appeared first on Marketing Insider Group. Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […].

Comparison 174

Comparison Conversion Rate Rate Conversion 174

KoMarketing Associates

SEPTEMBER 3, 2020

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%.

Rate 175

Rate Report Benchmark Statistics 175

Advertiser: ZoomInfo

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Product

Marketing Insider Group

SEPTEMBER 24, 2018

The post Email Marketing Quick Tips to Increase Open Rates appeared first on Marketing Insider Group. Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return.

Open Rate 285

Open Rate Rate Tips Email 285

Marketing Insider Group

JULY 3, 2019

Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]. The post Tips To Increase Your Email Open Rates – Based on Data appeared first on Marketing Insider Group. Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first.

Open Rate 218

Open Rate Rate Tips Email 218

Marketing Insider Group

NOVEMBER 6, 2018

Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. The post What Is Customer Retention Rate & Why Should You Care?

Rate 260

Rate Customer Sales Business 260

Marketing Insider Group

SEPTEMBER 14, 2020

A 30% close rate is unacceptable whether you sell alone or with a partner like Oracle, SAP, JDA, Microsoft, and others. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

Differentiation 154

Differentiation Rate Conversion Personalization 154

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

conversion rate start looking "good"? The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

Intent

RockContent

AUGUST 17, 2020

Take, for example, your CTR (Click-Through Rate), a very important indicator of any strategy. The click-through rate ultimately impacts your campaign’s cost and your page ranking in organic searches. The Click-through rate ends up directly related to CPC and CPM.

CTR 169

CTR Click Keyword Rate 169

Modern Marketing

OCTOBER 3, 2018

There is a perpetual concern in the email community that open rates are falling. Almost universally, email read (or open) rates underperformed from the year previously. Inbox Rate. Read/Open Rate. While Inbox rates did go up, open rates dipped across the board.

Open Rate 240

Open Rate Rate Customer Deliverability 240

Marketing Insider Group

MARCH 27, 2019

The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group. Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. Although I have a solid, growing list of subscribers, it’s inevitable that over time you’ll need to take a deep dive through your contacts. As people […].

Open Rate 214

Open Rate Rate Email Contact 214

Marketing Insider Group

DECEMBER 10, 2018

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]. The post 10 Proven Ways to Reduce Your Bounce Rate appeared first on Marketing Insider Group.

Rate 210

Rate Measurement Case Sites 210

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Demand Generation

Optinmonster

NOVEMBER 25, 2019

Do you feel like your conversion rates are lower than usual? Sometimes seeing the statistics can help you know what works best for your conversion rate optimization strategy. In this article, we’ve picked out the most important conversion rate optimization statistics to help you move forward with your strategy and get more conversions! What Is a Conversion Rate? Before we dive into the stats, let’s go over what conversion rate really means.

Conversion Rate 76

Conversion Rate Statistics Rate Conversion 76

Marketing Insider Group

MAY 31, 2018

With Conversion Rate Optimization (CRO) being a common term and practice, if you’re a marketer out there, you may be wondering “how can someone possibly have a typo in a blog title” – it’s not a typo. The post 5 Tips on Conversation Rate Optimization appeared first on Marketing Insider Group.

Conversion Rate 162

Conversion Rate Rate Conversion Optimization 162

Marketing Insider Group

DECEMBER 14, 2016

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. The post Are Your Lead Conversion Rates Above Average? This means taking a closer look at your current process and making improvements based on what you see behind the scenes. From the top of the funnel where visitors get converted […]. appeared first on Marketing Insider Group. Content Marketing

Conversion Rate 201

Conversion Rate Rate Conversion Leads 201

Contently

MARCH 20, 2018

In my opinion, content marketing’s most misunderstood metric is bounce rate. Our engagement metrics look great,” they say, “but our bounce rate is so high. Google Analytics defines bounce rate as the number of “single-page sessions divided by the number of total sessions.” Bounce rate can be an important indicator of success. If the objective is to drive more top-of-funnel awareness and engagement, however, then a high bounce rate may not mean much.

Rate 131

Rate Content Marketing Clickthrough Content 131

Speaker: Dawn Colossi, CMO, FocusVision

Over time, we’ve become much better at measuring conversion rates and lead quality. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Lead Gen

RockContent

AUGUST 10, 2020

A strategy to reduce bounce rate is a great way to make the most out of the traffic you are getting online — and guiding more of your Digital Marketing leads towards conversion. To help you with that, we prepared a special article, showing everything you need to know to start: What is bounce rate? Why reduce the bounce rate? 11 tips to reduce bounce rate in your website. What is bounce rate? To better understand what bounce rate is, we can use a simple example.

Rate 157

Rate Conversion Tips Buyer Personas 157

RightOn Interactive

DECEMBER 3, 2017

Email Marketing Marketing Marketing Automation click through rate click through rates CTR Email email click through rate email click through rates email marketing campaigns social proof

Click 65

Click Rate Deliverability Email 65

Modern Marketing

JUNE 9, 2013

So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. Why would Industrial Manufacturing have click through rates almost three times the average? Average Click Through Rates By Industry (2012 data). Is Your Industry Hitting the Click Through Rate Mark? by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them.

Click 209

Click Rate Industry Eloqua 209

Modern Marketing

MAY 7, 2012

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate. So not only do automated campaigns have higher conversation rates, they also have been much more resilient in maintaining them. Does Automation Impact Lead Conversion Rates?

Conversion Rate 211

Conversion Rate Rate Conversion Automation 211

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

Efficiency

ConvertKit

JULY 14, 2020

In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. Why open rates aren't always reliable. Bounce rate. Senders should aim to keep their bounce rates below 2%. If bounce rates are between 2-5%, it's a warning sign that something should be improved. Complaint rate.

Open Rate 68

Open Rate Rate Spam Domain 68

ANNUITAS

APRIL 21, 2015

All modern marketers want to increase conversion rates –it’s just good marketing. What really helps to increase conversation rates? Using separate classifications for explicit hand raisers and implicit content consumers takes the guess work out of lead prioritization and can make a tremendous impact on conversion rates. Missed part one of this series on increasing conversion rates? However, the question is always how to do so?

Conversion Rate 164

Conversion Rate Rate Conversion Classified 164

Spiralytics

AUGUST 12, 2020

Here are 25 conversion rate optimization statistics that can help you shape your blog strategy for success. The post 26 Conversion Rate Optimization Stats to Fuel Your Blog Strategy appeared first on Spiralytics Inc. Content Marketing Conversion Rate Optimization blogging content marketing conversion rate optimization CRO

Conversion Rate 52

Conversion Rate Rate Stats Conversion 52

Square 2 Marketing

JANUARY 14, 2020

How do you know if a 20% conversion rate is bad, good or outstanding? landing page conversion rates conversion optimizationKick Off 2020 With Increased Lead Generation Through Landing Page CRO. Landing pages are different than general website pages.

Conversion Rate 72

Conversion Rate Landing Page Rate Conversion 72

SendX

JULY 16, 2020

If your unsubscribe rate is below average, which is 0.5% , you don’t need to worry. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. Then, analyze which of them brings you a higher open rate. A/B test subject lines If you want to reduce the unsubscribe rate, think about what you may change about the subject line of your emails, as 35% of recipients open emails based on this element alone.

Rate 150

Rate Email Opt-in Frequency 150

SendX

JULY 16, 2020

If your unsubscribe rate is below average, which is 0.5% , you don’t need to worry. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. Then, analyze which of them brings you a higher open rate. A/B test subject lines If you want to reduce the unsubscribe rate, think about what you may change about the subject line of your emails, as 35% of recipients open emails based on this element alone.

Rate 150

Rate Email Opt-in Frequency 150