SendX

NOVEMBER 8, 2019

In fact, personalizing subject lines can increase open rates by 50%. Assertive, active language – words like “account,” “campaign,” and “next” – have been proven to boost open rates, while more passive terms like “invite,” “join” and “confirm” have the opposite effect. Either way, these old accounts are hurting your open rates by diluting the quality of your email list. But when you factor in the 500 inactive accounts, your open rate slumps to a measly 10%.

Open Rate 239

Open Rate Best Practice Rate Practices 239

Webbiquity

SEPTEMBER 21, 2020

The rate at which you turn site visitors into buyers or known sales prospects is arguably the most important metric for your business, and there are many tactics you can use to boost it. Here are five of the most effective techniques to boost conversion rates.

Conversion Rate 148

Conversion Rate Rate Conversion CTR 148

SendX

NOVEMBER 19, 2020

via GIPHY One of the greatest problems email marketers face is high email bounce rates. The email marketing bounce rate is the percentage of newsletter subscribers that did not receive your message because a mail server returned it.

Rate 195

Rate Email Spam Tips 195

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? Before we do, though, let’s get clear on what mobile conversion rate optimization is and why it matters. What is Mobile Conversion Rate Optimization?

Conversion Rate 111

Conversion Rate Rate Conversion Mobile 111

Advertiser: ZoomInfo

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

CRM

Net-Results

OCTOBER 14, 2020

As Digital Marketers, some of our greatest challenges revolve around email increasing open rates and click-through rates. Now, let’s get to work and get into how to increase open and click-through rates! How to Increase Open Rates. How to Increase Click-Through Rates.

Click 82

Click Rate Open Rate Email 82

SendX

FEBRUARY 25, 2020

One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates? Email response rates are the number of email replies you get back after sending out an email campaign. There are several factors that would determine your email response rates.

Response Rate 163

Response Rate Rate Open Rate Email 163

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

Conversion Rate 204

Conversion Rate Rate Tactics Conversion 204

Marketing Insider Group

JANUARY 14, 2019

The post How to Boost Your Conversion Rate With Predictive Lead Scoring appeared first on Marketing Insider Group. Sales Alignment conversion rate optimization increase conversions Predictive AnalyticsTo make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads? It can be very difficult for a human to accurately identify high-quality leads, even with a large amount of data.

Conversion Rate 188

Conversion Rate Lead Scoring Rate Conversion 188

RockContent

SEPTEMBER 9, 2020

The best way to measure this is by tracking the conversion rate. Failure to measure this rate frequently or not calculate it correctly can seriously damage your business. So if you have questions about the conversion rate , it’s time to get rid of them!

Conversion Rate 174

Conversion Rate Rate Conversion Buyer Personas 174

Advertiser: ZoomInfo

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Product

The Point

JANUARY 17, 2019

As a result, and due to the low rate at which the SDRs were able to engage with those leads, more than 80 percent of inquiries stalled at the very first step of the lead management process. As a demand generation marketer, 2 data points from the report stood out: – contact rates were 400% higher when SDRs used 3+ media types; and – contact rates increased 100X when a call was attempted within 5 minutes. Tips for Increasing SDR Engagement Rates via @spearmktg.

Rate 143

Rate Tips Best Practice Outreach 143

Marketing Insider Group

MARCH 8, 2018

The post Email Marketing Conversion Rate Comparison appeared first on Marketing Insider Group. Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […].

Comparison 189

Comparison Conversion Rate Rate Conversion 189

Marketing Insider Group

AUGUST 21, 2019

The post Are Your Lead Conversion Rates Above Average? It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is […]. appeared first on Marketing Insider Group. Demand Generation

Conversion Rate 183

Conversion Rate Rate Conversion Leads 183

Marketing Insider Group

JULY 3, 2019

Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]. The post Tips To Increase Your Email Open Rates – Based on Data appeared first on Marketing Insider Group. Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first.

Open Rate 213

Open Rate Rate Tips Email 213

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

conversion rate start looking "good"? The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

Intent

RockContent

AUGUST 10, 2020

A strategy to reduce bounce rate is a great way to make the most out of the traffic you are getting online — and guiding more of your Digital Marketing leads towards conversion. Why reduce the bounce rate? 11 tips to reduce bounce rate in your website. What is bounce rate?

Rate 217

Rate Conversion Tips Buyer Personas 217

Marketing Insider Group

MARCH 27, 2019

The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group. Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. Although I have a solid, growing list of subscribers, it’s inevitable that over time you’ll need to take a deep dive through your contacts. As people […].

Open Rate 207

Open Rate Rate Email Contact 207

KoMarketing Associates

SEPTEMBER 3, 2020

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%.

Rate 179

Rate Report Benchmark Statistics 179

Marketing Insider Group

DECEMBER 10, 2018

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]. The post 10 Proven Ways to Reduce Your Bounce Rate appeared first on Marketing Insider Group.

Rate 197

Rate Measurement Case Sites 197

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Demand Generation

Optinmonster

NOVEMBER 25, 2019

Do you feel like your conversion rates are lower than usual? Sometimes seeing the statistics can help you know what works best for your conversion rate optimization strategy. In this article, we’ve picked out the most important conversion rate optimization statistics to help you move forward with your strategy and get more conversions! What Is a Conversion Rate? Before we dive into the stats, let’s go over what conversion rate really means.

Conversion Rate 76

Conversion Rate Statistics Rate Conversion 76

Contently

MARCH 20, 2018

In my opinion, content marketing’s most misunderstood metric is bounce rate. Our engagement metrics look great,” they say, “but our bounce rate is so high. Google Analytics defines bounce rate as the number of “single-page sessions divided by the number of total sessions.” Bounce rate can be an important indicator of success. If the objective is to drive more top-of-funnel awareness and engagement, however, then a high bounce rate may not mean much.

Rate 131

Rate Content Marketing Clickthrough Content 131

Marketing Insider Group

SEPTEMBER 24, 2018

The post Email Marketing Quick Tips to Increase Open Rates appeared first on Marketing Insider Group. Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media. While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full. So, […].

Open Rate 215

Open Rate Rate Tips Email 215

RockContent

AUGUST 17, 2020

Take, for example, your CTR (Click-Through Rate), a very important indicator of any strategy. The click-through rate ultimately impacts your campaign’s cost and your page ranking in organic searches. The Click-through rate ends up directly related to CPC and CPM.

CTR 177

CTR Click Keyword Rate 177

Speaker: Dawn Colossi, CMO, FocusVision

Over time, we’ve become much better at measuring conversion rates and lead quality. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Lead Gen

Marketing Insider Group

MAY 31, 2018

With Conversion Rate Optimization (CRO) being a common term and practice, if you’re a marketer out there, you may be wondering “how can someone possibly have a typo in a blog title” – it’s not a typo. The post 5 Tips on Conversation Rate Optimization appeared first on Marketing Insider Group.

Conversion Rate 148

Conversion Rate Rate Conversion Optimization 148

Modern Marketing

JUNE 9, 2013

So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. Why would Industrial Manufacturing have click through rates almost three times the average? Average Click Through Rates By Industry (2012 data). Is Your Industry Hitting the Click Through Rate Mark? by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them.

Click 209

Click Rate Industry Eloqua 209

Hubspot

OCTOBER 10, 2020

While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Why does Instagram engagement rate matter? What is the average Instagram engagement rate?

Rate 67

Rate Hashtag Income Long Tail 67

Modern Marketing

MAY 7, 2012

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate. So not only do automated campaigns have higher conversation rates, they also have been much more resilient in maintaining them. Does Automation Impact Lead Conversion Rates?

Conversion Rate 211

Conversion Rate Rate Conversion Automation 211

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

Efficiency

Marketing Insider Group

DECEMBER 14, 2016

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. The post Are Your Lead Conversion Rates Above Average? This means taking a closer look at your current process and making improvements based on what you see behind the scenes. From the top of the funnel where visitors get converted […]. appeared first on Marketing Insider Group. Content Marketing

Conversion Rate 184

Conversion Rate Rate Conversion Leads 184

Marketing Insider Group

NOVEMBER 6, 2018

Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. The post What Is Customer Retention Rate & Why Should You Care? Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. When you track this number, you know when you’ll need to make vital […]. appeared first on Marketing Insider Group. Content Marketing

Rate 184

Rate Customer Sales Business 184

ANNUITAS

APRIL 21, 2015

All modern marketers want to increase conversion rates –it’s just good marketing. What really helps to increase conversation rates? Using separate classifications for explicit hand raisers and implicit content consumers takes the guess work out of lead prioritization and can make a tremendous impact on conversion rates. Missed part one of this series on increasing conversion rates? However, the question is always how to do so?

Conversion Rate 164

Conversion Rate Rate Conversion Classified 164

Spiralytics

AUGUST 12, 2020

Here are 25 conversion rate optimization statistics that can help you shape your blog strategy for success. The post 26 Conversion Rate Optimization Stats to Fuel Your Blog Strategy appeared first on Spiralytics Inc.

Conversion Rate 63

Conversion Rate Rate Conversion Stats 63

Modern Marketing

OCTOBER 3, 2018

There is a perpetual concern in the email community that open rates are falling. Almost universally, email read (or open) rates underperformed from the year previously. Inbox Rate. Read/Open Rate. While Inbox rates did go up, open rates dipped across the board. The importance of open rates cannot be understated. Essentially, the higher the open rate, the lower the spam rate, the better deliverability is likely to be overall.

Open Rate 185

Open Rate Rate Deliverability Customer 185

Marketing Insider Group

SEPTEMBER 14, 2020

A 30% close rate is unacceptable whether you sell alone or with a partner like Oracle, SAP, JDA, Microsoft, and others. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

Differentiation 146

Differentiation Rate Conversion Personalization 146