The Lost Art of the Mid-Range Blog Post

Contently

The most inefficient play in basketball is a mid-range jump shot because it’s hard to make yet still only counts for two points. It makes sense that people would validate the best longform content on search and social even as they typically stick with the mid-range blog posts. Some stories work best at 850 words, regardless of what Google prioritizes. The post The Lost Art of the Mid-Range Blog Post appeared first on Contently.

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The Lost Art of the Mid-Range Blog Post

Contently

The most inefficient play in basketball is a mid-range jump shot because it’s hard to make yet still only counts for two points. It makes sense that people would validate the best longform content on search and social even as they typically stick with the mid-range blog posts. Some stories work best at 850 words, regardless of what Google prioritizes. The post The Lost Art of the Mid-Range Blog Post appeared first on Contently.

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RPO Improves Long-Range Talent Placement

Aberdeen

As the old methodology of internal recruitment strategies disconnects from the changing worlds of work and talent, organizations need all the help they can get to stay ahead of a market that more than 65% of them admit they no longer understand.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. While they may log-in from work so business interests are also on their mind, Facebook is inherently more B2C. Consider these facts: Digital ad revenue in the U.S.

How B2B Marketing is Changing in 2018

While these marketers cited a wide range of priorities for this year, three-quarters of the nearly 100. As with marketing priorities, the 90-plus responses to this question covered a wide range, with. Which tactics work well (and which don’t)? • best company you can work with.’

Command the planet: Lead the exponential digital Earth

Biznology

You can go faster when you rethink and reinvent what your products do, and how your business works. In 2 weeks, deliver a user-tested and proven app design that’s user-centered, along with a first range of insights into real users’ expectations and mental models.

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Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

These communities are beginning to look for alternatives and perceive LinkedIn groups as a necessary evil, something they must “work into their day.” If a person loves your company “that much” to join a Slack Community, then they might be a good fit for working for you.

Families of devices multiply publisher’s powers to control the world

Biznology

It’s the fast-arriving digital Earth where everyone lives, works, learns, and is entertained. A “family of devices” makes “digital reality” work in parallel ways to “physical reality.” It is how we will live, work, learn, and be entertained. Lesson for leaders.

Why animation works for technology business video

Biznology

Prices ranging from a few hundred dollars to $20,000. The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers.

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Can content written for print position well in Google?

Biznology

Recently, I worked with a big-brand publisher that published print assets to their site. Keyword stuffing can range from mildly annoying to users, to complete gibberish. The powers-that-be believed that the content should position just fine.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

3) The investment needed for the range of discounts. In these cases, a value- based strategic discount will work well, encouraging. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Integrating and automating email marketing and your website

Biznology

Here are a few examples of automation that help your email marketing and your website work together. The content you offer should follow their growing knowledge as they learn more about the problem they’re trying to solve and the range of available solutions.). And that’s what marketing automation and integration are meant to do – help you win more business by creating a personalized experience for prospects in much less time than you could working manually.

“How I Work”: Amanda Levine, Content Marketing Manager at PathFactory @AmandaJayeL #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and a few years ago we started our own series. Every single week we highlight a new B2B sales, marketing or business leader here answering our version of the “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. 20 (although that number ranges from 0-100. How I work Productivity

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Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing

Contently

In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. It wasn’t really that easy to understand how much a video would cost, and the range of prices was also very high.” We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. What are some of the common challenges for first-time clients working in video?

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Work Literacy

Buzz Marketing for Technology

Work Literacy. Welcome to Work Literacys Web 2.0 The Work Literacy Blog. Work Literacy Skills in Education. Wilton joined Work Literacy. What Works at Work. (1 Welcome to Work Literacy's Web 2.0 Sponsored by Work Literacy and the eLearning Guild, from September 29 through November 7, 2008, this network will be THE place for you to learn about Web 2.0 Some Posts Related to Work Literacy. Pitching work literacy.

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Content Marketing: How do you know if it???s working?

Writing on the Web

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical.

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“How I Work”: Melissa Nazar, Director of Content for SnapApp @melnazar #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. How I work

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Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

That is exactly the work done by predictive analytics technology company Infer. The post Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing appeared first on.

How To Make Content Marketing Work In “Boring” Niches

BuzzSumo

If you work in an area deemed to be “boring”, getting people sharing and talking about your content marketing can be a real challenge. If you work in content marketing techniques, you’ve probably already come across the term ‘skyscraper content’.

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12 Questions SEO Vendors May Not Want You to Ask?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

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How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it.

“How I Work”: Andrew Hull, President & Founder at Elixiter @andrewhull #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. I only work in one application / task at a time.

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Are You Really Smart About How AI Works in Marketing?

Content Marketing Institute

Instead, promotions will be designed uniquely for prospects based on a wide range of signals, from cart abandonment in retail to which times of day an individual is most likely to sign up for a conference. And how will that affect the marketing world we work in?”

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“How I Work”: Pierre Custeau Vice President of Product Management Eloqua at Oracle @pierrecusteau #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring series in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and I’ve been honored to have several heavy hitters in the B2B Sales and Marketing space who have joined our own series over the last few years. We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions. Location: Home is Montreal and work is Toronto, Canada.

5 Awesome Benefits of Diversity at Work

Hubspot

Diversity in the workplace can increase ROI, lead to more innovative ideas, and foster a more productive work environment. Diversity will improve your work culture and help you attract better talent. It's likely you already work with clients or vendors from other countries.

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“How I Work”: Marne Reed, Chief Evangelist, VP Strategic Alliances, Human Resources and Accounting at PFL.com @MarneDReed

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. My back is facing the snowcapped Absaroka mountain range.

Nine Valuable Varieties of Online Business Tools

Webbiquity

Gumming up inboxes with huge file attachments is not an efficient way to work. Even in established and “safe” professions, the tools and methods used to do the work are changing rapidly. Work is infinite and time is finite.

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4 Real-Life Ledes: Why They Work (and What Could Be Better)

Content Marketing Institute

Since mediocre and less-than-middling ledes abound, let’s focus on a few that show what works and what doesn’t. But inevitably, reality sets in: You’ve got work to do, chores to finish and a steady drumbeat of bills, loans and expenses to pay. What works.

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Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces

Contently

Co-working and the sharing economy may be all the buzz, but the perception that most freelancers spend their days in co-working spaces and drive Ubers seems to be more myth than fact. The majority of freelance creatives (57 percent) find work online.

Year 3! One of Chicago’s Best and Brightest Companies to Work For®

The Mx Group

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. To do this, we integrate a broad range of services: Strategy.

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Teamwork makes the dream work: Sprout Social Philanthropy Week 2018

Sprout Social

At Sprout, our company values include championing diversity, equity and inclusion, and an important piece of this is using our resources and our privilege to support the communities where we live and work. With our global growth over the past year, we wanted to expand our usual winter initiatives to support a variety of nonprofits, engage our team and give back to a broader range of community efforts.

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. It has now redefined its core mission as improving results by showing which content is working. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials.

Google Alerts: how it works and why it doesn’t

Contify

Therefore, we should understand how Google Alerts works and why it doesn’t in some cases. She said, “We don’t rely upon Google Alerts given the wide range of information we seek to keep our website content up-to-date with. Google Alerts doesn’t work for PR and Marketing people.

How Do Sessions Work in Google Analytics? - Whiteboard Friday

Moz

Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. They've got no further data to work with.

From My Tribe To Yours: A Holiday Gift Guide For Working Moms

Marketing 261

Finding the perfect gift can be tough, especially for the working mom who doesn’t need another candle, kitchen towel, or tube of lavender hand lotion. The products mentioned in this post have been personally used, loved, and enjoyed by me or recommended by my tribe of working moms.

How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

Small Business Administration recommends spending 7-8 percent of gross revenue on marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin is in the 10-12 percent range. Once you’ve fleshed out the above details, it’s time to get to work.

Why Sales Content Management Needs More Work

B2B Marketing Directions

Survey respondents represented a wide range of industries and company sizes (from less than $10 million to more than $1 billion in annual revenue). There's no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of B2B companies.

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