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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Like UGA, it provides an incredible range of reports. Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? all blog posts) Yes(?)

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The Winning Formula in Sales

xiQ

This preparation is underpinned by analysis of data ranging from weather forecasts to changes in track conditions, ensuring that both driver and machine are in peak condition to face the challenges of the race ahead. In the competitive landscape of sales, professionals must adopt an equally thorough approach to preparation.

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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects. There are problems with this model.

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Salesforce Buys Evergage But Not For CDP

Customer Experience Matrix

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

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TransUnion unveils enhanced identity graph for marketers

Martech

The identity graph supports the full range of these solutions. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Why we care. Third-party cookies are on their way out of the door.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

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Marketing Privacy and Security Predictions for 2022

Biznology

Ask A Lot of Your Digital Vendors. Your vendors who should be focused on security and have their own security teams or vendors in place. The pandemic isn’t over, sadly, and neither are the vast range of work solutions we’re seeing in remote work and worker mobility. Remain Resilient.

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