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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Like UGA, it provides an incredible range of reports. Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? all blog posts) Yes(?)

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TransUnion unveils enhanced identity graph for marketers

Martech

The identity graph supports the full range of these solutions. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech!

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The art of martech vendor negotiations

Martech

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

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The type of content B2B buyers say helps vendors win deals [study]

Sword and the Script | B2B

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

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MDF Funds & How to Use Them

The Point

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. Define your message.

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Spend on marketing analytics and data infrastructure to grow sharply

Martech

” The predicted increase of over 30% is derived from a survey of 200 U.S. What’s more, the range of skills required within marketing organizations — or in close proximity — will have to include confidence in handling analytics and data. and European marketers, as well as interviews with industry experts. Why we care.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. ” Just 25% of U.S.