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52% of Digital Marketers Solely Focused on Reach Rather Than ROI

KoMarketing Associates

Digital marketers are now using a wide range of channels to reach their target audience. Our survey found that, when it comes to social media, seniority has a major impact on how individuals perceive and demonstrate the value of social,” concluded the researchers behind the report.

ROI 247
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How To Create A WordPress Survey Popup for Your Website

Optinmonster

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website.

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How to augment market research and glean customer insights with AI

Martech

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

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Why it’s time to rethink your feedback emails and how to do it right

Martech

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

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The B2B Marketers’ Perspective on Measuring Content Marketing Performance

KoMarketing Associates

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fielded between February 17 – 25, 2021. Conclusion and Next Steps.

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TransUnion unveils enhanced identity graph for marketers

Martech

The identity graph supports the full range of these solutions. The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech!

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64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies

KoMarketing Associates

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. DemandGen conducted its “2022 ABM Benchmark Survey,” and data suggested that the majority of marketers (45%) are still in the early stages of leveraging ABM and testing their plan.