NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. No one wants to go through a long waltz with a vendor only to find out you are out of their price range.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this. If you’ve done thought leadership well, you’ve set your sales team up for success.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. About the Study. The current study investigates 220 VEs and 275 clients that retained the services of high-visibility subject matter experts.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. We’re in this together.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Audi City provided a unique brand experience and allows visitors to explore the entire catalogue of Audi’s model range hands-on in stores located in city centers, where large showrooms are not a possibility. Do these case studies relate to your business?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” Word Count Ranges. Word Count Ranges. 1,201-1,500.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Golf avenue has content ranging from clubs to bags to apparel to shoes.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Contently

APRIL 11, 2019

Content marketing jobs can definitely pay more or less than the range, but based on our research, the graphs above offer an industry standard. The post Study: What 1,400 Job Posts Teach Us About Content Marketing Hires appeared first on Contently. In our findings, we grouped salaries into two parts: low end and high end.

Studies 165

Studies Work Management Planning Content Marketing 165

Hinge Marketing

FEBRUARY 12, 2021

The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021. This year’s annual study surveyed respondents from 101 law firms of all sizes. Purchase the 2021 High Growth Study: Law Firm & Legal Services Edition. It requires a broad range of technical skills and the right set of tools.

Peer-to-peer 89

Peer-to-peer Studies Marketing Budget SEO 89

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies' I see…and I remember.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Buffer

JUNE 8, 2022

They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts from independent producers. Buffer has a range of plans , including a free plan, to help you get started. Letterbox Gifts co-founders, Eleanor and Michelle.

Case Study 75

Case Study Case Studies Social Media Planning 75

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. The Power of a Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. These businesses range from complex conglomerates to tech-focused startups; traditionalist boot-strappers to global entities. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Generally speaking, domain ratings range from 1 to 100, with larger numbers representing a higher likelihood of ranking on the SERPs.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. Where should others expect to see ABM’s impact on their business? Better Develop Staff.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

xiQ

MARCH 27, 2024

Preparation: The Starting Grid In Formula 1, the intensity of preparation is unmatched, with drivers and their teams dedicating countless hours to simulating race conditions, meticulously studying every nuance of the track, and perfecting their pit stop strategies.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Marketing Insider Group

AUGUST 26, 2020

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

JULY 13, 2021

The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. The youngest Internet users in the study, those aged 16 to 24, access the Internet on average 57% of the time from a mobile device / 43% from a desktop or other non-mobile device (such as a gaming console).

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

ScanmarQED

FEBRUARY 8, 2024

A mid-range brand increasing their prices might suddenly compete with different brands other than their current competition and even different consumer preferences and brand image. All these factors should be considered, which is why a pricing study involves more than just a price elasticity curve and determining the best point on that curve.

Pricing 59

Pricing Price Elasticity Allocation 59

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Every company’s client retention strategy will look different. But the key here is that there must be an increased effort year over year in order to keep a pulse on client retention rates.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Outbrain

DECEMBER 28, 2020

Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Red Bull Case Study. Volvo Case Study. Accordingly, a whole range of optimization tools were used for the Native Advertising campaign with Outbrain. Domino’s Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Vision Edge Marketing

DECEMBER 15, 2020

Studies reveal significant changes to how B2B buyers select suppliers. Various studies reveal significant changes to how B2B buyers identify, evaluate, and select suppliers. A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? Several findings are worth noting: ?

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Nuvi

SEPTEMBER 28, 2021

The study included insights from 2,000 nationally representative consumers who visit a bar, restaurant, pub or hotel once every six months. The study dives into what consumers want in a brand’s online presence, revealing the ten most important pieces of information for consumers in the digital journey, which include: . Price Range .

Studies 40

Studies Lead Scoring Lead Ranking Ideal Customer Profiles 40

Online Marketing Institute

AUGUST 17, 2018

Adidas Adidas is an upmarket brand for sportswear and accessories that is known for its versatile range of clothing which fits every audience from highbrow oldies to sporting teens. Their unbiased reviews got the attention of the readers and created the hype that lifted the image of the brand and contributed to its sales.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Vision Edge Marketing

APRIL 25, 2023

They offer a range of training programs and support services to ensure customers receive the most value from its software. Adobe has a reputation for offering a range of training and certification programs to help customers get the most out of its creative software products. When it comes to customer retention, relationships matter.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. These are the typical estimations coming from CTR benchmark studies. I’ll dig into each of these steps in the case study below. The DriveSafe case study. In this blog post I will show you my framework to do SEO sprints.

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

MAY 3, 2022

In a study conducted by Zoom and Qualtrics Research , 80% of U.S. The key takeaway: the pandemic forced people who rarely or never used virtual communications tools to suddenly begin using them regularly, and for a wide range of purposes. That’s the high-level conclusion from a recent study by Deloitte.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

MAY 30, 2023

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. Small businesses said they are considering AI for a wide range of use cases. And customer service and marketing use cases are the top applications for using AI technology. AI use cases.

Small Business Marketing 100

Small Business Marketing Planning Business Case Studies 100

Contently

SEPTEMBER 6, 2016

A couple of months ago, we released our second annual study of freelance creatives on The Freelancer. We asked freelancers about a range of topics from how they find work, how they market themselves, how much they work, and more. Click here for more on the methodology and demographic background of the study.

Studies 60

Studies Creativity Ideal Customer Profiles Buzz 60

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. Conclusion Overall, artificial intelligence offers a range of powerful solutions for content creation. However, it’s best to add in your own storytelling into the post as well. AI is just a tool and not another version of you. There is only one you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. There’s a bunch of great new case studies in sections, like it is a pretty massive update.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48