Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience.

Media 99

Media Brand Identity Branding Storytelling 99

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. Conclusion Overall, artificial intelligence offers a range of powerful solutions for content creation. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. There is only one you.

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Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Working in branded content requires a range of skills. I think that’s the trifecta. The upshot?

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Storytelling Process Advertising Agencies Brand Identity 56

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. Testing is always helpful.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Hubspot

APRIL 26, 2017

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. How to Get Started with Interactive Storytelling. Download the full guide here to learn from over 40 more examples of interactive storytelling, ranging in complexity and industry vertical. 1) The Wall Street Journal.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. From Lincoln’s point of view, it’s distinctly commercial, which we define by a certain product range and channel to market. So, somewhere I guess I always hoped I could make storytelling part of my career.

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Storytelling Brand Identity Branding Work Management 100

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Are there any benefits or drawbacks to having such a wide range of duties?

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling.

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Personalization Brand Identity Branding Storytelling 98

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Every writer works at a different pace, but the average time to write a book ranges from four months to a year or more. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Stevens & Tate

APRIL 15, 2024

Engagement Through Authentic Stories : Leveraging the power of storytelling, videos that capture real-life experiences and testimonials from current residents can significantly impact potential residents and their families.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Bannerflow

APRIL 1, 2019

In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. One solution is combining data, design, and scheduled messaging through dynamic creative optimisation: known as digital storytelling. But how does it work?

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

Outbrain

MARCH 25, 2020

At the core of Outbrain’s values is the art of storytelling, which is key to driving online engagement. Outbrain Carousel supports effective storytelling by showcasing up to 10 pieces of content in a seamless ad experience, encouraging discovery and interactions with new brands. What is Carousel Best Used For?

Storytelling 42

Storytelling Paid Search Agency Ads Touchpoints 42

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 86

Work Management Storytelling Marketing Management Examples 86

Marketing Insider Group

MARCH 27, 2023

Share Client Success Stories When it comes to establishing a growing client base, you want to use the power of storytelling to attract potential long-term business clientele. These thoughtful tactics are often timeless, yet forgotten methods that leave a lasting impact with clients.

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Tactics Effectiveness B2B Marketing Management 247

Spiralytics

MARCH 13, 2024

As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region. Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video. Geo Ong (@geoongchannel) – 5.84

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. But that future may not be far off. The third biggest trend is employee activation. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

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Jigsaw Storytelling Acquisitions Marketo 99

Marketing Insider Group

MAY 5, 2020

First of all, they follow the standard narrative form: characters, setting, conflict, action that rises to a climax, the climax itself, and the dénouement – where the storyteller pulls the whole story together, tying up the loose ends with an explanation – a resolution. Use Narrative Elements.

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Brand Identity Branding Paid Search Agency Impressions 264

Biznology

DECEMBER 30, 2021

Roger D’Aprix – often called “the father of internal communications” – who spoke to guest host David Murray on the future of communication and the goal to help employees “understand the whole range of change that has gone on, and that will certainly continue to go on.”.

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Best Practices Consulting Storytelling Impressions 104

Martech

AUGUST 15, 2023

followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. His interests range from fintech through digital transformation and customer experience with a focus on CDPs. In your inbox.

Enterprise Management 92

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 92

Top Rank Marketing

AUGUST 17, 2023

.” — Casey Borrero @CaseygBorrero Click To Tweet 3 — Tell Compelling Stories The ‘Barbie’ movie captivates viewers with engaging storytelling. Sales influencer Morgan Ingram always does a great job with his storytelling. The ‘Barbie’ movie captivates viewers with engaging storytelling. Want to leave a lasting impact like Barbie?

B2B Marketing 77

B2B Marketing B2B Storytelling Marketing & Strategy 77

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Are your brand’s storyteller. Brand storyteller.

CMO 114

CMO Demand Generation Agencies Advertising Agencies Work Management 114

Rain: The Growth Agency

MAY 5, 2020

11, 2001, I was home in Portland, sound asleep, when my landline rang. The post Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t) appeared first on Rain the Growth Agency. It was my sister calling from Boston. We’re being attacked!” she screamed. Are you watching TV?”. Many months after Sept. Everyone cheered.

Storytelling 52

Storytelling Advertising Agencies Ad Agencies Youtube 52

Contently

MARCH 18, 2020

Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Novelty: The Storytelling Element Your Brain Craves. The Lost Art of the Mid-Range Blog Post. How Storytelling Helped Richard Branson Become a Billionaire. Video Measurement Is Broken. Here’s How to Fix It.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Leverage the power of brand storytelling. B2C brands often rely on the art of storytelling to engage and influence their audience. The differences between B2B marketing and B2C marketing run deep. Ready to learn more?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Bluetext

JUNE 30, 2023

Data visualization can be simple or complex, ranging from simple charts, graphics, and maps, to more complicated visual representations. The post Storytelling with Data: 5 Data Visualization Types You Should Know About appeared first on Bluetext.

Marketing AI 26

Marketing AI Storytelling User-Generated Content Lead Ranking 26

Content Standard

APRIL 6, 2017

Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Storytelling has emerged as a way to deepen fan interest, and this narrative focus goes well beyond the on-field activity of a team. This should embolden all marketers to lean in to the challenges of storytelling.

Storytelling 52

Storytelling Broadcasting Enterprise Management Television marketing 52

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights.

Storytelling 45

Storytelling Mobile Advertising Newsletter Click Rate 45

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Marketing Insider Group

JULY 27, 2021

At the same time, experimental tools for training technical skills ranging from triage tasks for nurses and front-line care staff to complex procedures for surgeons have proven their efficacy and long-term value. Here’s a quick overview of Allen’s gaming framework for storytelling with AR and VR: Image Source.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Depth of content was lacking, and long-form digital storytelling was the answer. “I was nervous.

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Storytelling Thought Leadership Ideal Customer Profiles Curation 61

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. This season’s guest list featured a range of experts who are both highly accomplished in the professional world and rich in life experience, giving us key takeaways that range from tactical business advice to broader wisdom that applies to us all. And all of that is correct.

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Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Marketing Insider Group

MARCH 27, 2020

Our clients range from technology to healthcare to finance. Maybe even conduct a brand storytelling session on who your hero is (it should be your customers), what villain can you help them defeat? And even now, our clients are increasing their spend with us and creating more helpful content. Not all of it is based on the virus.

Planning 349

Planning Paid Search Agency Thought Leadership Storytelling 349

Vidyard

MAY 21, 2014

As Drew says, “We use video because there’s nothing more powerful than storytelling. If you really want to bring in a viewer – empathetic, engaging storytelling allows your customers to learn more about your brand in two minutes or less thanks to the combined power of characters, visuals, and music.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Outbrain

SEPTEMBER 27, 2019

Diving into Advertising Week New York can feel a little overwhelming — there are countless selections of seminars ranging from dating-innovator Bumble to the volatile 2020 election. And the best way to do so is through Video Storytelling. What is Video Storytelling? And that’s where Video Storytelling comes in.

Storytelling 27

Storytelling Advertising Agencies Advertisements Advertising 27

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. Where can I find it: [link].

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226