Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. MarketingProfs. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Working in branded content requires a range of skills. I think that’s the trifecta. The upshot?

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Litmus

FEBRUARY 8, 2024

Provide a range of options for customers to interact, like chat, phone, email, and in-person, to accommodate different needs and preferences. Hesitation about committing a large portion of their budget to AI startup costs. Identify any barriers in the customer journey and define steps to remedy them. That’s a winning combination.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Marketing Insider Group

MAY 10, 2021

Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Small Businesses and Startups. Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Image via Pixabay.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Convince & Convert

SEPTEMBER 17, 2015

(highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. She is also the Resident Storyteller for the Lean Startup Conference. Lean Startup Conference. Ritika’s Twitter.

Content Marketing 154

Content Marketing Top of Funnel Paid Search Agency Startups 154

Valasys

JULY 31, 2023

They can quickly generate content on a wide range of topics, saving time and effort for content creators. The tool should be flexible enough to accommodate various content formats, allowing you to create a diverse range of content types, from blog posts to videos. HubSpot: Cons Can be cost-prohibitive for small businesses and startups.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Like Brinker, she was one of the most named person in our survey.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

ClearVoice

JUNE 18, 2020

Grants will range from $10,000-$30,000 per awarded company, and the criteria are all about your business — not your financial woes as a business owner. Course topics include the art of creation, from ideation to storytelling, editing, producing, and more. The deadline for the Google for Startups Accelerator Program is June 30, 2020.

Resources 99

Resources Business Work Management Startups 99

nDash

NOVEMBER 19, 2020

My broad set of experiences allow me to cover a wide range of topics: Public School Teacher. Storytelling is what I do best. I love startups. I harness the power of storytelling, content marketing, and creativity to create content that better connects with audiences and helps you expand your reach. College Professor.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Kapost

MARCH 20, 2017

Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. We stopped counting our number of customers at 100.

Paid Search Agency 113

Paid Search Agency B2B Marketing Top of Funnel Companies 113

Anyword

MAY 21, 2019

The morning focused on “ The Evolving Role of Data in Storytelling.” Our conversations spanned a wide range of topics, but here are three interesting takeaways from the morning: 1. Distribution is now the key for effective storytelling. Engagement is more important than ever. The upshot? To learn more, request a demo here.

Peer-to-peer 40

Peer-to-peer Trends Storytelling Distribution 40

Envy

JANUARY 16, 2020

She spearheads valuable original research on a broad range of issues connected to cloud computing. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller. He also acts as an advisor to YL Ventures’ YLV3 Fund, Uptycs, and Vulcan Cyber, helping startups grow to the next level. Jack Rhysider.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Hubspot

OCTOBER 9, 2018

Last year, Augmented Reality (AR) and Virtual Reality (VR) startups raised over $3 billion in venture capital. If you want stay ahead of the VR curve in 2019 and beyond, check out these seven startups. 7 VR Startups to Keep an Eye On In 2019. Jaunt VR wants to make immersive storytelling the future of entertainment.

Startups 74

Startups Eye-Tracking Training Mobile Marketing 74

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

nDash

NOVEMBER 23, 2020

My areas of focus include storytelling, business, psychology, and mental health. Rachel Lake – Creative Storyteller. “My I write copy and content for a range of businesses, but I specialize in health and fitness. . Behavioral health . Medication management . Women’s health . Workplace wellness. Hire Roxanna on nDash.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Hubspot

MAY 10, 2017

But that's not to say it's quite the perfect storytelling device. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content. Interactive video changes that. Now, that's slowly changing.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Anyword

NOVEMBER 1, 2018

Some sample guidelines: Show a diverse range of people. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Distribution is now the key for effective storytelling. Use vibrant colors. Show scenery over people.

Creativity 40

Creativity Guidelines Storytelling Sample 40

Envy

JANUARY 16, 2020

She spearheads valuable original research on a broad range of issues connected to cloud computing. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller. He also acts as an advisor to YL Ventures’ YLV3 Fund, Uptycs, and Vulcan Cyber, helping startups grow to the next level. Jack Rhysider.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Navigate the Channel

DECEMBER 4, 2023

However, many smaller startups struggle to find this voice. Use emotional storytelling and language to connect with your audience on a deeper level. For example, the beer industry has shifted from targeting exclusively blue-collar men to appealing to a broader range of demographics. It can be a challenge, after all.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Hubspot

MAY 22, 2017

Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration. This leggings startup has yet to even officially launch a full collection of clothing, but they already boast an impressive 60.2k 12) Eileen Fisher @eileenfisherny. followers on Instagram.

Brand Identity 100

Brand Identity Branding Planning Paid Search Agency 100

Contently

MARCH 27, 2017

The team also decides on a half dozen blog posts—ranging from indoor fitness routines to help you survive the heat wave, to a scary interview with a former Spice Girl. But to build a brand newsroom that can crank out top-performing content, brands have had to compete with traditional storytelling machines to draw in the best creative talent.

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Let’s face it: you’re going to deal with haters whether you’re a teeny tiny startup or a big and bold corporate giant. She gives advice ranging from salary negotiations to how to start your own company.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Martech Advisor

FEBRUARY 10, 2020

A wide range of customization options right from aesthetics and user interface (UI) to third-party integrations. One of the strongest suits of Wix is its range of features that make it easy for different types of businesses to set up a website. Its plans range between $29.95-$249.95 BigCommerce. Closing Thoughts.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Vidyard

FEBRUARY 15, 2022

The Power of Splunk , one of the newest video series, uses engaging visuals and narrative storytelling to clearly explain the problems they solve. Finalists included Startup Hypeman RajNATION, whose incredible hip hop video inspired by the Eminem song “Stan” took him to the top of LinkedIn content charts, and Wakefern Food Corp.,

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. As you launch a startup, your way will be paved with many obstacles, pitfalls, and difficult decisions. Is it the storytelling approach that makes you want to keep reading? We started Chanty from scratch.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Content Standard

APRIL 26, 2019

For instance, they were able to see the potential problems surrounding live video content, calculating these risks before rolling out this storytelling method—in small waves, and by invite only —to their audience. “It’s about range, relevance, and frequency,” says content marketing officer Samuel Asquith.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Marketing Insider Group

SEPTEMBER 23, 2015

Need a lesson in brand storytelling? This ad from startup Hello Flo, a company that ships women period products automatically every month, introduces us to “ The Period Fairy ,” a clever take that removes the stigma of a girl’s first period. Top notch photography and creativity combine to make it a content innovator. Home Depot.

Content Marketing 100

Content Marketing Brand Identity Branding Paid Search Agency 100

Content Standard

OCTOBER 10, 2017

A few weeks ago the Association of National Advertisers released an unflattering report that rang an industry-wide warning bell. The buddy I mentioned earlier is ghostwriting under a famous storyteller as a sort of apprentice. Earlier this year, I won an award for my creative brand storytelling work. Fulfilling Work.

Creativity 55

Creativity Peer-to-peer Advertising Agencies Storytelling 55

Onalytica B2B

MAY 12, 2016

Whether you’re playing a VR game based on one of our books, or actually walking through the pages of a storytelling experience, VR is giving us revolutionary and unique ways to showcase and expand our properties.” ” Rob Crasco AKA “RoblemVR” Co-Owner/Content Developer at Cyber Adept. Anton Hand. TOP 100 BRANDS.

Work Management 0

Work Management Brand Identity Branding Lead Ranking 0

Hinge Marketing

MAY 11, 2016

Hungry startups are often eager to work with any client to establish themselves. Demonstrate your expertise through storytelling. The number one goal of any new company is to generate business. But this hunger for business can actually hurt a company’s growth over time. Let’s use Bob Parks of BP Architecture as an example.

Business 48

Business Case Studies Advertising Agencies Paid Search Agency 48

Content Standard

APRIL 18, 2016

My first marketing job was with a startup that served primarily B2B clients. LinkedIn and Business Storytelling. Why is your research important, specifically, for an executive as compared to a mid-range manager? It’s not an uncommon occurrence for newbie marketers. I had some meticulously crafted white papers.

B2B Marketing 42

B2B Marketing Marketing & Strategy Marketing Strategy Tools 42

Digital Marketing World Forum

NOVEMBER 20, 2019

Ine Autzen works as Marketing Manager for the Norwegian tech-startup VIBBIO – the video creation software for businesses. With a passion for digital marketing, visual storytelling and social media, Ine has helped grow the business to what it is today. Solving a range of communication tasks – with the brand always safeguarded.

Work Management 15

Work Management Marketing Management Planning Digital Marketing Funnels 15

Webbiquity

MARCH 19, 2024

Merintis: Leverage Influencer Partnership Marketing Merintis is an Indonesian business accelerator that helps startup businesses. The company worked with a range of influencers, and all of the Reel ads linked back to Spencer’s websites where people could get in touch with a representative and sign up for its reseller program.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

ClearVoice

JULY 27, 2023

The Best Bed for Better Sleep” — Casper The mattress startup wars are even more brutal and digital-age cutthroat than the mobile phone ones, and Casper dominates the field. Purina’s current tagline promises that they get it, they see you, and they are dedicated to providing the best for pets. Be What’s Next.” — Microsoft Corp.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52