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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. 117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

For an example of how this works, you can use inurl:spaghetti or intitle:spaghetti to find sites with “spaghetti” in the URL or title. While regular Google searches can lead you to sites that have your search term in the URL, this trick can ensure you find sites that focus on the keyword. How can you locate more?

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

Generally speaking, domain ratings range from 1 to 100, with larger numbers representing a higher likelihood of ranking on the SERPs. Consider the following ranges for a basic understanding of the rating scale: <30 is poor. To truly understand where your website stands, you must compare your score to that of similar sites.

Domain 340
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Creating the Perfect About Us Page (Yes, We Did It!)

Marketing Insider Group

It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Quick Takeaways Users that visit your about us page spend 22% more time on your site and are 5X more likely to make a purchase. But not to worry.

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Effective UX design begins with considering site design and content from a sales prospect’s perspective.

Design 269
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Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. If your site isn’t user-friendly, your audience simply won’t want to use it. Your site should be easy to navigate while still offering an intriguing visual component through your use of color and graphic design.

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Google will start phasing out third-party cookies in weeks with new feature

Martech

Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.”

Features 124