24 questions to ask ABM vendors before signing the contract
Martech
JULY 29, 2022
There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Decide whether or not you need to engage in a formal RFI/RFP process. Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy.
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