Trending Sources

Cost areas that make up a business video marketing communication

Biznology

Business video production services are a professional service and just like any professional services purchase there is a wide range of options.

Cost 60

Umm Umm Good: The Secret Sauce for B2B Online Lead Generation

Reachforce

Some insist it needs to be slathered in a tomato-based sauce that ranges in flavor from sinfully sweet to OH MY GOD SOMEBODY PLEASE PASS THE BEER. From the Carolinas to the Southwest, Deep South to New York, the subject of barbecue is a touchy one.

Why Your Marketing Needs to be Data-Driven

B2B Marketing Insider

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. In this day and age, there’s no excuse for not knowing what your customers want.

Two new features added to SnapApp: Score Range quizzes and apps with multiple questions per page

SnapApp

A new type of quiz called a Score Range quiz , where each answer choice is assigned a numerical score, and the result is determined based on sum of the user's points. You can also use Score Range quizzes to do personal assessments (e.g., "How So, try the example quiz below, which is a 6-question Score Range Quiz, with 3 questions on each page. Yesterday, we added two great new features to SnapApp that have been frequently requested by our customers.

B2B Marketing Trends for 2016

sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations. ranging from single-person businesses to $1 billion+ corporations. B2B Marketing.

Retail Systems Research: IoT in retail between belief and barriers

i-Scoop

While many retailers are setting up flagship stores or testing technologies in a selected number of stores, others have already implemented a range of technological innovations to enhance in-store experiences and optimize processes.

Sigfox and the accelerating race for global LPWAN IoT network coverage

i-Scoop

Many Internet of Things applications require wireless long-range and low-power connectivity solutions whereby relatively small amounts of data are sent, often intermittently.

Range 58

Infographic: Top 10 Types of Demand Generation Content

The Point

Whether you’re focused on generating net new inquiries, or nurturing existing leads through the funnel, it’s often best to utilize a mix of content types, the better to appeal to a range of prospects.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

Tracking By Channel, Video, And Date Range. Towards the top right of the page, you can select the date range (highlighted in pink above) that you want to measure.

B2B Marketing Trends for 2016

sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations. ranging from single-person businesses to $1 billion+ corporations. B2B Marketing.

Internet of Things network technologies: LPWAN wireless IoT guide

i-Scoop

There are ample Internet of Things use cases, mainly in an Industrial Internet of Things context, where applications need cheap mobile low power and long range connectivity, whereby low bandwidth is more than enough.

Email Marketing vs. MA Solutions: Which is Right for Your Business?

Act-On

Yet, while email continues to be a powerful tool for these companies, a range of other technologies have established themselves in the marketing arsenal, such as web analytics, landing page hosting, paid search, CRM, and social media.

My 2015 Sales & Marketing Predictions

Crimson Marketing

These predictions cover a wide-range of industry-related topics that will have you and your marketing solutions ready for 2015. I recently discussed my sales and marketing predictions for 2015 with Backbone Media.

Range 74

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

We received quotes ranging from a couple of grand to six figures, and everything in between. Proper planning permits perfection. This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business.

B2B Marketing Trends for 2016

sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations. ranging from single-person businesses to $1 billion+ corporations. B2B Marketing.

Artificial intelligence and Big Data to manage your wealth: robo-advisers in evolution

i-Scoop

Since just a few years a range of new fintechs hit the market with so-called […]. Managing and, preferably, optimizing your full financial portfolio, an investment portfolio, a pension plan and so on is traditionally a human task.

Range 54

Blog ROI: 4 Tactics to Capture Greater Results

Act-On

Deloitte is a company that understands its customers, but the company has a variety of target audiences from diverse industries – ranging from government to life sciences. The majority of B2B companies are blogging.

Visually + ScribbleLiveThe Future of Content Marketing

ScribbleLive

Create: Quickly develop a wide range of engaging content experiences. As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition.

Microsoft shares their marketing stack in the Stackies, and it’s awesome

chiefmartech

Note that multiple major platforms from Adobe, Marketo, Salesforce, Sprinklr, and, of course, Microsoft itself, are being used together, each for its relative strengths in context, and they are all augmented by a range of more specialized marketing technology solutions.

5 Steps to Increase Conversion Rates with Account-Based Marketing

Act-On

As Demandbase defines ABM: “It’s a set of principles that range from…. What is account-based marketing ?

Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands

Crimson Marketing

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range.

CMO 91

What Makes Act-On Different?

Act-On

Today, marketers must choose among a range of MA software options on the market. Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? But we strongly believe that, although this decision is big, it need not be difficult.

Using Customer Contact Data to Tell Better Marketing Stories

Act-On

By understanding who your buyer is and where they are, you can make strong estimates about the kind of home your targets live in, whether they prefer urban/suburban environments, their approximate age ranges, etc.

12 Questions SEO Vendors May Not Want You to Ask?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

URL 2

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day.

5 Powerful Techniques To Boost Your Content Marketing

Act-On

Each one of these areas has its own audience base and by tapping into multiple content types, you can build a very powerful marketing strategy that reaches a wide range of potential buyers, to drive in successful results.

The Four Best Online Education Tools For Business Pros

Webbiquity

Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. Udemy is an online academy offering 40,000 courses across an incredibly wide range of subjects, and has served more than 11 million students.

Digital transformation in transportation and logistics

i-Scoop

Today, amidst a range of accelerating evolutions and in an increasingly digital environment where digital […]. In an increasingly real-time economy speed and timing are key. It might sound obvious but the consequences for supply chains, logistics and the transportation industry are huge.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

At the moment, the available automated ad tech is not widely understood or adopted, purely because of its enterprise-level perception and high price ranges that are typically out of reach for smaller businesses.

Brand 125

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day.

What You Get When You Buy Technology

Act-On

As Corporate Visions notes , “In the 1980s, if you had to decide what computer hardware to buy for your company, these words rang through your head. Consider a wide range of vendors. . Define a long-range plan. “Nobody ever got fired for buying IBM.”.

Buy 59

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

Let’s consider a video topic you might not think anyone would want to watch on YouTube: The repair of the range hood fan for your kitchen stove. We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

We now have a whole range of much hyped account-based marketing (ABM) tech products straddling the intersection of sales and marketing. If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline.

Why Snapchat Might Be Your Next B2B Marketing Tool

Act-On

Content ranges from short video clips of tours around their spaces to customer interviews at the retailer’s brick-and-mortar locations. When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious B2B marketers spend their time.

Tools 75

Key to 2016: Personalize Marketing with the ICE Formula

Ambal's Amusings

That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. What will successful B2B marketers to be doing more of or differently in 2016?

Meet the team. Channel marketing campaign case study for Canon

Earnest about B2B

And there you have it, the idea that helped us launch Canon’s new range of printers, designed especially for small businesses. Launch Canon’s new range of MAXIFY printers into the SMB market – through the reseller channel. Picture it, you’re a small(ish) business.

How Your SMB Company Can Adopt ABM Tactics

Act-On

It’s not about how many leads we can get anymore; it’s about getting the right ones – becoming acquainted with a range of contacts inside an account, building relationships with decision makers, and creating lasting partnerships that benefit both sides.

SMB 85

7 not-quite-predictions for marketing technology in 2016

chiefmartech

There are some pure-play ABM vendors, many of whom I suspect will have a great year, but I think we’ll see ABM capabilities implemented across a wide range of martech products. Most people suck at accurately predicting the future. I’m one of them.

Today’s CMO Needs a Few CTO Chops

Act-On

But many large and growing mid-sized companies spend significant budget on a range of technology platforms without having the organizational structure, technological know-how, or cross-communication with their technology department to use those platforms to their full potential.

CMO 65