Should businesses use LinkedIn groups or Slack for prospecting? Part 2


I think the potential for Slack to overtake this space is huge, especially if the target age range is millennials and Generation Z. In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups.

Can content written for print position well in Google?


Keyword stuffing can range from mildly annoying to users, to complete gibberish. Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine.

Trending Sources

New exponential publishing drives business growth and revenues


In a growing range of businesses, exponential growth disruption wins. Lesson for leaders. How can publishers switch from being disrupted to exponential growth that disrupts others? When an exponential competitor succeeds, they rapidly scale their business and transform an industry.

Facebook ads vs Google adwords: 7 key criteria to decide


They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ).

Cost areas that make up a business video marketing communication


Business video production services are a professional service and just like any professional services purchase there is a wide range of options.

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Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]

Crimson Marketing

As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range.

Why Your Marketing Needs to be Data-Driven

Marketing Insider Group

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. In this day and age, there’s no excuse for not knowing what your customers want.

Weekend Reading: “The Analytical Marketer” by Adele Sweetwood

Marketing Insider Group

Leaders are grappling with issues that range from building […]. For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, author of The Analytical Marketer: How to Transform Your Marketing Organization. Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. The post Weekend Reading: “The Analytical Marketer” by Adele Sweetwood appeared first on Marketing Insider Group.

LoRa Internet of Things networks gain steam: LoRaWAN goes global


The technologies can range from Bluetooth and Wi-Fi over 5G and industrial wireless to one of the many […]. The Internet of Things needs connectivity solutions, that much is clear.

Retail Systems Research: IoT in retail between belief and barriers


While many retailers are setting up flagship stores or testing technologies in a selected number of stores, others have already implemented a range of technological innovations to enhance in-store experiences and optimize processes.

Sigfox and the accelerating race for global LPWAN IoT network coverage


Many Internet of Things applications require wireless long-range and low-power connectivity solutions whereby relatively small amounts of data are sent, often intermittently.

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Automating The Omnichannel Opportunity

Marketing Insider Group

For a while, multichannel was the thing, engaging with customers across a wide range of different channels and building a strong presence on each available platform.

Navigating The Twists And Turns Of The CMO Career Path

Influitive b2b

It now requires a range of skills, including: Strategic thinking Organizational alignment to deliver better customer experiences Data-driven decision-making This shift has also changed. By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns.

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7 Best-Practices for Visual Marketing on Social Media


It encompasses a range of strategies that vary from using simple photographs to crafting infographics and videos. Visual marketing is a cost-effective way to engage your audience on social media.

Infographic: Top 10 Types of Demand Generation Content

The Point

Whether you’re focused on generating net new inquiries, or nurturing existing leads through the funnel, it’s often best to utilize a mix of content types, the better to appeal to a range of prospects.

My 2015 Sales & Marketing Predictions

Crimson Marketing

These predictions cover a wide-range of industry-related topics that will have you and your marketing solutions ready for 2015. I recently discussed my sales and marketing predictions for 2015 with Backbone Media.

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Internet of Things network technologies: LPWAN wireless IoT guide


There are ample Internet of Things use cases, mainly in an Industrial Internet of Things context, where applications need cheap mobile low power and long range connectivity, whereby low bandwidth is more than enough.

Here's the 2017 State of Digital Marketing [Infographic]


Among them were statistics on PPC spending -- which ranges from $50 to $5,000 -- and data showing that Facebook is still the preferred social media channel for 62% of marketers. Digital marketing is one of those areas that's become, in a way, all-encompassing.

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Artificial intelligence and Big Data to manage your wealth: robo-advisers in evolution


Since just a few years a range of new fintechs hit the market with so-called […]. Managing and, preferably, optimizing your full financial portfolio, an investment portfolio, a pension plan and so on is traditionally a human task.

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The Top 5 YouTube Analytics Every Marketer Should Know


Tracking By Channel, Video, And Date Range. Towards the top right of the page, you can select the date range (highlighted in pink above) that you want to measure.

Why 32% of Companies Don’t Have a Formal Marketing Plan (Part 1)


The answers range from “Yes, of course,” to “No, we don’t have time or budget for that.”. When we talk to potential clients, we always ask a simple question: “Do you have a marketing plan?” But there’s always more to it than yes or no.

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Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands

Crimson Marketing

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range.

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Visually + ScribbleLiveThe Future of Content Marketing


Create: Quickly develop a wide range of engaging content experiences. As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition.

Digital transformation in transportation and logistics


Today, amidst a range of accelerating evolutions and in an increasingly digital environment where digital […]. In an increasingly real-time economy speed and timing are key. It might sound obvious but the consequences for supply chains, logistics and the transportation industry are huge.

Time for a New (Automated) CMO?

Tomorrow People

As the client services director in a cutting edge marketing agency I am privileged to engage with a range of businesses and functional leaders from across multiple industries.

Key to 2016: Personalize Marketing with the ICE Formula

Ambal's Amusings

That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. What will successful B2B marketers to be doing more of or differently in 2016?

12 Questions SEO Vendors May Not Want You to Ask?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.


Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

Model Range of Interactions : the SMB buyer is rapidly changing their range of behaviors depending on the context of their situation. Accounting for these ranges of behaviors puts your organization in the right place at the right time -the SMB buyer’s time.

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How to Write a Creative Brief for Your Next Video Project (with Template)


We received quotes ranging from a couple of grand to six figures, and everything in between. Proper planning permits perfection. This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business.

5 Great Mobile Website And App Examples

Marketing Insider Group

Unfortunately, they were launching their ‘signature for men’ bodywash range into a low interest, high competition market to compete with other well established brands, therefore they needed a campaign that not only spoke to their […].

Top Marketing Blogs You Should Be Reading


What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day.

5 Steps to Increase Conversion Rates with Account-Based Marketing


As Demandbase defines ABM: “It’s a set of principles that range from…. What is account-based marketing ?

Blog ROI: 4 Tactics to Capture Greater Results


Deloitte is a company that understands its customers, but the company has a variety of target audiences from diverse industries – ranging from government to life sciences. The majority of B2B companies are blogging.

Top Marketing Blogs You Should Be Reading


What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day.

Microsoft shares their marketing stack in the Stackies, and it’s awesome


Note that multiple major platforms from Adobe, Marketo, Salesforce, Sprinklr, and, of course, Microsoft itself, are being used together, each for its relative strengths in context, and they are all augmented by a range of more specialized marketing technology solutions.

The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

Other topics that rang my bell were around quota setting, measurements and technologies. Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together.

Email Marketing vs. MA Solutions: Which is Right for Your Business?


Yet, while email continues to be a powerful tool for these companies, a range of other technologies have established themselves in the marketing arsenal, such as web analytics, landing page hosting, paid search, CRM, and social media.

20,000 Sales Pros in One Place! 80 Speakers #salessummit #in

Smashmouth Marketing

There will be 80 speakers with topics ranging from Inside Sales and Enterprise Sales to Marketing, Management and Motivation. This Thursday, starting at 11ET, his hosting the Sales Acceleration Summit. Join us tomorrow for as many sessions as you can squeeze in. You can register for free. Featured speakers include: Matt Dixon, Author of The Challenger Sale. Steve Young, Pro Football Hall of Fame Inductee. Josh James, Founder & CEO, Domo.

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

The best use of a follow-up campaign is to qualify leads by offering a range of options for further engagement. Provide 2-3 options that appeal to a range of prospects at various stages of the selling cycle, for example: request a demo, download a white paper, subscribe to our newsletter.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Some B2B publishers have introduced a broad range of offerings that include research, content creation, advertising and lead generation. For a broader range of B2B lead generation options (and flags for a few that don’t work well), see 6 Best Tactics for B2B Lead Generation.