Marketing Insider Group

AUGUST 7, 2023

Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1. Ask Engaging Questions Your audience doesn’t want to have a one-sided conversation.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

DECEMBER 14, 2021

With 70% of marketers investing in content marketing, writing impactful pieces should be a top priority for your business to stay ahead of the competition. Key Takeaways: Providing writing feedback helps you produce better quality content. Teaching Your Writing Style and Tone. It’s a win for everyone. Ready to learn more?

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Marketing Insider Group

DECEMBER 4, 2023

We undertook this study to answer this critical question. Can All Content Writing Be Automated? This question was at the heart of our study. It seems, at least for now, that while AI can augment the content writing process, it can’t completely replace the human touch in crafting compelling and resonant stories.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Act-On

SEPTEMBER 26, 2023

SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. Write your pitch.

SME 141

SME FAQ Domain Link Building 141

Marketing Insider Group

JUNE 12, 2023

Simply put, remarkable work is above average and worth taking note of. Outstanding work stems from consistency, following a proven pattern, and refining that system. One example of how remarkable work comes from a steady stream of above-average production is “Seinfeld.” You just have to do it.”

Content 233

Content Act-On Viral Marketing Fulfillment 233

Contently

JANUARY 25, 2023

Do you often pick up your phone and ask it a question? People still do that, even as they increasingly turn to voice search technology for answers to their questions. Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site.

Content 143

Content Mobile Marketing SEO Keywords 143

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. The hope was that by doing so, I could speed up my writing process. Here’s what two weeks of incorporating AI looked like and how my thoughts on AI writing tools have changed.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Regardless of how you refer to these AI blunders, if you’re using AI at work, you need to be aware of them and have a mitigation plan in place. The big trend People have gotten excited (and maybe a little frightened , especially when used at work ) about generative AI and large language models (LLMs). And with good reason.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. What you need to know Write like you’re having a conversation and use specific language and descriptions.

Generation 98

Generation Work Management Copyright Social Media 98

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. Once you explain all the work you will do, the details about the budget and the timeline also go into the social media management proposal. However, the task is a bit tricky.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

Generation 150

Generation API Webinar Metrics FAQ 150

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. The question for now is, what does the emergence of AI technology like ChatGPT, Google’s Bard and others mean for marketers? At this writing there are approximately 40 AI writing tools in the marketplace.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

Marketing AI 99

Marketing AI eCommerce Peer-to-peer CMO 99

Scoop.it

FEBRUARY 29, 2024

These are both important questions to consider when starting or rebranding a business. Aspirational statements convey your company’s passion for the future you’re working towards. Write first, edit later: it’s impossible to write a well-crafted vision statement immediately. Introduction What is a vision statement?

Examples 78

Examples Privacy Paid Search Agency Planning 78

Contently

MARCH 22, 2022

Why this “standard” approach to SEO no longer works. SEO tools are part of the problem because they restrict you to writing only about things people already search for. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. What works for a hamburger juggernaut will most likely fall flat for a government agency. How do they expect us to sound?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. She’s not the only person who’s raised this question. She’s not the only person who’s raised this question. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

OCTOBER 18, 2022

“Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Writing killer landing page copy. But remember, the data you get from review mining might be skewed since only the happiest and the most upset buyers write reviews. Getting the answers to specific questions.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. The rise of marketing automation. The rise of smart mobile devices. And now, the explosion of artificial intelligence in marketing.

Marketing AI 120

Marketing AI Work Management Effectiveness B2B Marketing 120

Salesforce Marketing Cloud

DECEMBER 6, 2023

These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Even if you don’t have training in linguistics and you’re not responsible for writing all the copy, you’ll still interact with the tool that produces that content.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Pam Didner

NOVEMBER 5, 2022

You need to do the same when you interview candidates to work in your team. Asking the right questions will give you clues if a candidate is a right fit for your company and your team. During a 1:1 interview, you can ask many questions to get a sense of who they are and how they may perform at their jobs. Background Questions.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? For example, “Hi [Name], I’m [Your Name], and I’m a huge fan of your work on [Topic].” You’re not alone.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Optinmonster

JANUARY 24, 2024

Ask the Right Questions 5. Ask for Testimonials Directly on Your Website Bonus Tips Put Your Testimonials to Good Use Best Ways to Get Testimonials from Clients & Customers Before we dig into our list, I want to answer an important question: Why should you listen to us? Ask specific questions. Make It Easy on the Customer 4.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

Blue Flame Thinking

JULY 11, 2023

In her tenure, she’s worked with a wide range of companies, including Liberty Mutual Insurance, Georgia Pacific, Spectrum Health (now Corewell Health), Gordon Food Service, Heartland Financial, and more. For writers, changes to AP style can really make a impact in your work. Good luck writing those down before they slip away!

Copywriting 95

Copywriting Buzz Webinar Metrics Positioning 95

Launch Marketing

MARCH 22, 2023

Develop a specific list of questions for the interviews and make sure you are leaving room for the interview subject to elaborate on their answers by asking open-ended questions and not questions that elicit a “yes” or “no” response. You can reference our guide below to find standard sample questions to use.

Case Study 111

Case Study Case Studies Studies Work Management 111

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? It’s a bullet-proof formula that’s proven to work. And before you can even start writing, you have to think of an idea for a lead magnet first!

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Martech

MARCH 6, 2023

“As a language model, ChatGPT is best used for tasks that involve natural language processing, such as text generation, text completion and answering questions. Question-answering: ChatGPT can provide answers to questions posed by users, such as providing information about a particular topic or field. I didn’t.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

BOP Design

OCTOBER 18, 2022

As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B. How do you write a B2B website? Writing the copy for a B2B website is a process and often requires the input of the subject matter experts (SMEs) at your company and a professional copywriter.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Simple, low-stakes question. Instead, you want to ask a simple, low-stakes question that starts a conversation based on their interests and needs. You’ve done your research. Contact information.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. What does your business need to do with AI?

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Animalz blog

MAY 15, 2023

And changes like this almost always begin with more questions than answers. Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). Jasper Writing long-form content, like landing pages or blog posts.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

The Lead Agency

FEBRUARY 12, 2023

There’s no need to create any new images or videos – write your social media post and you’re good to go. Writing blogs takes time and energy, and posting this content on social media is a great way to make the most of your hard work. Frequently asked questions Companies often find they receive the same questions over and over.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Martech

JULY 21, 2023

It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. It’s in public beta as of this writing. Writing emails. Helping you manage and respond to customer messages, it’s perfect for tackling common questions.

Marketing AI 92

Marketing AI Tools Paid Search Agency Work Management 92

Hinge Marketing

JANUARY 5, 2023

The emotion of this scene is remarkable, not only because of the intense action, but because the movie awakens us to the realities of the powerful forces at work in the universe—time, space, and gravity. I am writing this blog post with the intention of ranking for the keyword “inbound content marketing.” He is now an old man.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134