The Effective Marketer

A Primer on Sales Competitive Battle Cards

The Effective Marketer

Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Get everyone together to go over the material you put together and ensure the team has no questions.

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10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

I have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would like to share with you what I think are the 10 Do’s and Don’ts of Partner Marketing Programs. Don’t wait for your partner to reach out to you with questions or to plan a campaign, make sure to routinely talk to your partners.

Trending Sources

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. A good way to understand what type of content should be created for each buyer profile has benn outlined by Jeff Ogen on a post “ Using Buyer Personas for B2B Marketing “ If you can use the persona you created to answer those questions, your content creation strategy will now have a good framework.

what's your marketing approach?

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

Marketing Automation is More Than Technology

The Effective Marketer

Although talking about processes is not new, what I liked is that instead of just stating the obvious (no process won’t make the technology work) they try to quantify and answer the more important question of How much does a well defined process really contribute towards your overall marketing automation efforts? But how are processes helping make sure the system works?

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Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Questions that a reader may have such as “why is this information useful?” Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. Note: This is a guest post by David Tully. See his bio at the end.

Making the Most of Your Webinars

The Effective Marketer

senior management when your results are being questioned. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

A similar question was posted on Quora and elicited a number of different but very interesting responses. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing.

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. Use strategically located polling questions : One way to engage the audience during a webinar is to use polling questions.

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Value is Not Benefits

The Effective Marketer

Just take whatever the product team gives you, do some formatting, work on the grammar and style and you’re done. Here are a few guiding questions you can ask yourself as you are writing or reviewing copy related to product announcement, press release, data sheet or other piece of content: – Can someone that has no knowledge of our company or product simply read this and understand why it is important or how it solves a key problem?

Best Practices for Webinar Landing Pages

The Effective Marketer

But what good is all the work in putting together a nice webinar if your registration rates suck? It’s like they decided to embed an iframe of some sort and didn’t bother making it work… it just goes on and on forever.

Product Marketer as a Story Teller

The Effective Marketer

Product marketers work on product messaging and positioning, which requires a great deal of story telling. What is the product, what problem does it solve, and the typical checklist-style questions you see everywhere are just scratching the surface.

Your Content Focus: Narrow vs Wide

The Effective Marketer

After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” ” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with. These are simple, but important questions.

Marketing By Objectives « The Effective Marketer

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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How Success is Misunderstood

The Effective Marketer

Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

effective marketer principle 7: run productive meetings

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment.

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What Trigonometry Has to Do With Marketing?

The Effective Marketer

It was only after a while that I was really able to put my skill to good use, when I started working in an office environment, and I didn’t have to look at the keys of the computer in order to type something.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Is good to see what’s out there, what is working and what is not. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

I work for a B2B software company and we do regular email blasts. Just beware of that inevitable question “why are we not getting the same results?” The last question is probably the most important.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Good question! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Whatever works for your business is what you should do. Jumping on a bandwagon can work for some but for most it will just be a (costly) waste of resources.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. That’s the “so what” question people often ask themselves after a presentation. That’s the “so what” question people often ask themselves after a presentation.

free stuff that sells. maybe.

The Effective Marketer

As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. The free offer has at least picked my interest so you could say that the strategy is working… for now.

tools of the trade: webinars and online presentations

The Effective Marketer

Marketing presentations and educational sessions : usually involving a moderator and a speaker, sharing PowerPoint slides and often making use of polling questions and maybe annotations to engage the audience.

get hired in marketing

The Effective Marketer

Before you go out on an interview, you need to understand how hiring works. As you are asked questions during the interview, managers are not looking for a right answer, they are looking for clues that will tell them whether you are high or low risk.

if you're gonna copy, make it right

The Effective Marketer

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? The simple fact that it worked for him doesn’t prove that it will work for everyone.

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the productivity paradox: short term or long term effect?

The Effective Marketer

What I will argue is that whatever the correct answer to this question, it is missing the point. We all have goals and work hard to accomplish what we set forth but are we being realistic? Which tasks should I be working on that will lead me to accomplish my goals? You’re absolutely right that all the productivity in the world doesn’t matter if you’re not working on the right stuff!

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only one thing matters in online surveys - wiifm

The Effective Marketer

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. you will be far more successful if you think in terms of WIIFM – make it attractive enough that they will want to spend a few minutes answering your questions.

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8 principles of effective managers

The Effective Marketer

Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. This is probably the toughest question and the most critical principle outlined by Drucker since it forces you to think through all your priorities, review your knowledge of the marketplace and of your products and offerings, then come up with that critical action that will drive all your other efforts. This question when rephrased will help you focus.

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what is an effective marketer?

The Effective Marketer

The people are what will ensure the correct use of the marketing tool, the success of the marketing department, and subsequently, the success of the marketer in question. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer?

Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Similarly, social media works in B2B.

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Do you know why your content works?

Biznology

Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a decade, but many of my clients actually know which content works better than others do. They are really asking the “why” questions.

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Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with. What’s working?

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How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

Namely, answering their questions. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas.

The most important questions to make your marketing work

Biznology

Good question. The reason many brands struggle in this approach is because they haven’t asked a few simple, but very important, questions. What questions are those? Well, before you go running off, take a moment to really think through those questions.

5 questions you should ask yourself every day before bed

grow - Practical Marketing Solutions

That unhealthy working routine forced me to visit a doctor who advised me to bring order into my day. Questions, in other words. So when sleep knocks and you’re ready to hit your pillow face first, ask yourself the following 5 questions to jumpstart tomorrow with efficiency.

Get Found Online: 5 Question Quiz

Writing on the Web

Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business.