Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Similarly, social media works in B2B.

Do you know why your content works?

Biznology

Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a decade, but many of my clients actually know which content works better than others do. They are really asking the “why” questions.

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Trending Sources

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with. What’s working?

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How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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Get Found Online: 5 Question Quiz

Writing on the Web

Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. No one question will help you create content that drives quality leads – leads that convert more readily to pipeline and revenue – more than this one.

5 Interview Questions to Assess Emotional Intelligence

Hubspot

Emotionally intelligent individuals can more easily adapt to new environments and relate to new colleagues and clients -- crucial skills for anyone working at a marketing agency. Well, I just care too darn much about my work. 5 Interview Questions to Assess Emotional Intelligence.

10 Job Interview Questions to Stop Asking Candidates

Hubspot

I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. They’re popular, but that doesn’t mean they’re good questions. 10 Job Interview Questions to Stop Asking (and What to Ask Instead).

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy. 21 Questions To Help You Define Your Content Marketing Strategy. What is working with your content marketing efforts?

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

But for the rest of us, here are two simpler things we can do to start answering the question: In a given financial period, what was the value of marketing? You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO.

Q&A: The Big Email Marketing Questions Answered

Modern B2B Marketing

We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. It was interesting to see how similar these questions were and the common themes that arose, despite the different topics we covered.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

I was an academic at Harvard Business School for about 11 years working my way up the hierarchy and always was doing research in sales related areas. Brian: If you had only three questions you could ask executives to diagnose sales and strategy alignment what would those be? Question 1.

How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

For that reason, we challenge you to ask yourself the same question that Rucker posed: What are those experiences that your brand can create? It can work on a number of different levels. What makes a good story? Is it the happy ending?

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10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. Facebook posts with questions get 100% more comments. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ).

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5 Questions to Ask Before Starting a Newsletter

Act-On

That’s great, but it raises a lot of questions. Before you try them, though, it’s worthwhile to ask yourself some hard questions. While newsletters can work, they also require quite a few resources to get them right. It also means more work.

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it.

Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered

Hubspot

With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together. Account-based approaches work well when you have a smaller addressable market.

Proof that Account-based Marketing Works

ViewPoint

One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits—the prospect/client, the team members, and the organization as a whole. If you have any questions or comments on account-based marketing, please ask it in the comments section below.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

Next, I wrote custom questions for each influencer based on their area of expertise. Sounds like our influencer strategy worked, right? They've already done the hard work of content creation; now they can sit back and enjoy its amplification.

How to build a killer content team

Biznology

The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines.

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. There is no question that data-driven social selling can drive sales. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works.

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Interview Questions Hiring Managers Wish You'd Ask

Hubspot

"Do you have any questions for me?". We''ve all been on the receiving end of that question in an interview -- and if you''re prepared, you''ve probably got some good questions you usually cycle through. Why did you decide to work here?

3 Questions to Ask Before You Create a Facebook Ad

Vertical Response

No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. If you’re trying to raise awareness of a new product or service then CPM might work best.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. 9 Questions About Planning and Scheduling Social Media. Which brings us to our next question.

3 Questions to Help Your Brand Overcome Channel Conflict

Fathom

In our line of work, we often notice that consumer brand manufacturers fear channel conflict. Questions to Help Overcome and Avoid Channel Conflict. It’s a discount without saying–and it works!

How to Work with Influencers: The Ultimate Guide

Hubspot

Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? 7 Ways to Work with Influencers. Communication is imperative throughout the process of discovering and working with an influencer.

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9 Questions to Ask Before Creating Another Social Media Account

Hubspot

At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. 9 Questions to Ask Before Creating Another Social Media Account. Congrats, that’s hard work. Don't do the work for nothing.

How to Communicate Effectively at Work With Your Boss

Hubspot

When you start with the bottom line, I am in a position to then ask appropriate questions like, 'How did that happen?'”. Give her the point of your discussion first, then go backward if questions are proposed.

5 helpful hacks to go above & beyond your sales goals

Biznology

Work smarter, not harder. If a potential customer is poised on the edge of a sale and asks a question on social media, a competitor has the opportunity to steal your sale right out from under you. Humans work much better with deadlines.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google is trying to answer that question, based on keywords for the product or service that meets that needs. However, Facebook asks you to first answer questions about what you are trying to do. Consider these facts: Digital ad revenue in the U.S.

The 3 Most Important Content Marketing Questions CEOs Should Ask

The Forward Observer

These three questions will have the greatest impact. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. Before creating any content, require your people to answer this question: “Who is this content going to help?”

Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". why does blogging work to grow your business?

Five of the All-Time Biggest Blogging Questions Answered

grow - Practical Marketing Solutions

As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! It works and it can expand with your needs over time. Carve out time on your schedule to work on this every week.

9 Questions On Content Marketing [Q & A]

B2B Marketing Insider

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. We do this through valuable content that solves a business problem or answers a key question.

8 commonly overlooked ways to make social media work for you

Biznology

Discover the following eight commonly overlooked ways to make social media work for you. Ask a question, make a shocking statement, or state your topic in a way that piques interest. Ask questions. Are you getting the most out of social media?

3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

What made this campaign work is that although the results are controversial, the content still relates back to the services offered by the brand–specifically any visitors using Travelmath to find hotels for a future trip. How to Make Controversy Work for Your Brand.

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