Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Similarly, social media works in B2B.

7 Questions to Ask Before Working With a Micro-Influencer

Hubspot

The way we ask for recommendations has evolved. Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase.

Trending Sources

Do you know why your content works?

Biznology

Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a decade, but many of my clients actually know which content works better than others do. They are really asking the “why” questions.

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Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

Namely, answering their questions. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas.

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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5 Questions to Ask Before Starting a Newsletter

Act-On

That’s great, but it raises a lot of questions. Before you try them, though, it’s worthwhile to ask yourself some hard questions. While newsletters can work, they also require quite a few resources to get them right. It also means more work.

Proof that Account-based Marketing Works

ViewPoint

One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works. When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits—the prospect/client, the team members, and the organization as a whole. If you have any questions or comments on account-based marketing, please ask it in the comments section below.

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Hubspot

Not everyone you work with is able to sit down in the same room with you. It means learning to work with our colleagues in a completely different (and potentially challenging) way. To improve our communication with remote workers, and be at our best when working remotely.

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21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy. 21 Questions To Help You Define Your Content Marketing Strategy. What is working with your content marketing efforts?

The 3 Most Important Content Marketing Questions CEOs Should Ask

The Forward Observer

These three questions will have the greatest impact. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. Before creating any content, require your people to answer this question: “Who is this content going to help?”

5 Interview Questions to Assess Emotional Intelligence

Hubspot

Emotionally intelligent individuals can more easily adapt to new environments and relate to new colleagues and clients -- crucial skills for anyone working at a marketing agency. Well, I just care too darn much about my work. 5 Interview Questions to Assess Emotional Intelligence.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. No one question will help you create content that drives quality leads – leads that convert more readily to pipeline and revenue – more than this one.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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“How I Work”: Melissa Nazar, Director of Content for SnapApp @melnazar #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. How I work

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Q&A: The Big Email Marketing Questions Answered

Modern B2B Marketing

We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. It was interesting to see how similar these questions were and the common themes that arose, despite the different topics we covered.

56 Reasons Why Content Marketing Works

Marketing Insider Group

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. Facebook posts with questions get 100% more comments. By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ).

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“How I Work”: Matt Amundson, VP of Marketing and Sales Development for EverString @mattya56 #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Workquestions. First thing you do when you come into work?

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it.

The Quest for Good Leads: Are You Asking the Right Questions?

ViewPoint

These are questions stirring in the minds of executives everywhere. The problem is they’re not so easy to answer; few have found success; and for that matter, are they even the right questions? So, maybe we’re asking the wrong questions. What’s a good lead rate?

10 Job Interview Questions to Stop Asking Candidates

Hubspot

I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. They’re popular, but that doesn’t mean they’re good questions. 10 Job Interview Questions to Stop Asking (and What to Ask Instead).

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

I was an academic at Harvard Business School for about 11 years working my way up the hierarchy and always was doing research in sales related areas. Brian: If you had only three questions you could ask executives to diagnose sales and strategy alignment what would those be? Question 1.

Why Marketing Automation Does Not Work

NuSpark

Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. You need to know the answers to these questions. And salespeople are more focused on closing the sale than asking questions.

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How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

For that reason, we challenge you to ask yourself the same question that Rucker posed: What are those experiences that your brand can create? It can work on a number of different levels. What makes a good story? Is it the happy ending?

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Interview Questions Hiring Managers Wish You'd Ask

Hubspot

"Do you have any questions for me?". We''ve all been on the receiving end of that question in an interview -- and if you''re prepared, you''ve probably got some good questions you usually cycle through. Why did you decide to work here?

What Is Lagom, and How Can It Create a More Balanced Approach to Work and Life?

Hubspot

As someone who was fortunate enough to live and work in Sweden, I’ve come to believe the answer might be hiding in a single word: “lagom.”. But what is it, and how can we use it at work and in life? Lagom at Work. Daily Work Life Balance

“How I Work”: Joe Martino, Sr Director Global Sales & Business Development Appuri @Advisor__Joe #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Workquestions. What do you listen to while at work? How I work

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The three biggest questions facing B2B CMOs into 2018

Heinz Marketing

Many of our clients are deep into 2018 planning now, and at a leadership level the same three questions seem to be coming up again and again to guide focus, strategy and resources moving forward: How do I better measure and manage marketing’s revenue impact?

“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Workquestions. What do you listen to while at work? How I work

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5 helpful hacks to go above & beyond your sales goals

Biznology

Work smarter, not harder. If a potential customer is poised on the edge of a sale and asks a question on social media, a competitor has the opportunity to steal your sale right out from under you. Humans work much better with deadlines.

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“How I Work”: Andrew Hull, President & Founder at Elixiter @andrewhull #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Workquestions. I only work in one application / task at a time.

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Common Questions from Customers

SnapApp

If there’s one thing we love on the SnapApp Product team, it’s questions and feedback! This week we want to share some customer questions that can hopefully help you, too. If your SnapApp has required questions and one was not answered, SnapApp waits 30 minutes to deliver the lead.

One Question to Ask When Selecting a B2B Marketing Agency

The Mx Group

I’ve heard prospective clients ask hundreds of questions on just about every topic, ranging from experience in their market to agency culture. Why this question? The post One Question to Ask When Selecting a B2B Marketing Agency appeared first on The Mx Group.

3 Questions to Help Your Brand Overcome Channel Conflict

Fathom

In our line of work, we often notice that consumer brand manufacturers fear channel conflict. Questions to Help Overcome and Avoid Channel Conflict. It’s a discount without saying–and it works!

9 Questions On Content Marketing [Q & A]

Marketing Insider Group

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. We do this through valuable content that solves a business problem or answers a key question.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. 9 Questions About Planning and Scheduling Social Media. Which brings us to our next question.

Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered

Hubspot

With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together. Account-based approaches work well when you have a smaller addressable market.

9 Questions to Ask Before Creating Another Social Media Account

Hubspot

At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. 9 Questions to Ask Before Creating Another Social Media Account. Congrats, that’s hard work. Don't do the work for nothing.

Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". why does blogging work to grow your business?

Frequently Asked Questions about Email Deliverability

Marketing Action

During the event, audience members had quite a few questions that covered a variety of extremely important topics. We’ve divided the questions into five categories: infrastructure , reputation , legal issues , best practices , and resources.