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Content marketing strategy: Start with questions, end with insights

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A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer.

5 questions you should ask yourself every day before bed

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That unhealthy working routine forced me to visit a doctor who advised me to bring order into my day. Questions, in other words. So when sleep knocks and you’re ready to hit your pillow face first, ask yourself the following 5 questions to jumpstart tomorrow with efficiency.

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Two questions to help you find the value of marketing

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But for the rest of us, here are two simpler things we can do to start answering the question: In a given financial period, what was the value of marketing? You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers.

The Data-Driven Sales Team: Why Social Selling Works

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Social Selling Works. There is no question that data-driven social selling can drive sales. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works.

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The three biggest social media problems are NOT social media problems

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Once I start probing for the root causes of a problem, often the issue has nothing to do with the strategy, the budget, or the talent working on the project. They need to know enough to ask the right questions and lead the team. By Mark Schaefer.

Social media engagement is a lousy metric

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I have just one question: Why aren’t you hiring me? I was recently working with a marketing manager who was exasperated because all her boss cared about was social media engagement as their measurable. It’s hard work. By Mark Schaefer.

Five of the All-Time Biggest Blogging Questions Answered

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As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! It works and it can expand with your needs over time. Carve out time on your schedule to work on this every week.

How do I find time to create content? 25 Ideas!

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The real question isn’t having the time, it’s whether you have the tenacity and drive to do it … and keep doing it. Some of the most engaging posts are questions, not answers. Collect them all and you’ve got an extremely interesting post with little original work on your part.

HR and social media: 7 Ways HR needs to act like marketing

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Why wouldn’t we provide the same kind of attention to people who want to work for us and lead us into the future? Text-heavy descriptions of what the company does instead of stories (especially videos) of how the company feels to people who work there. By Mark Schaefer.

The new standards for strategy and social media success

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You’ve worked with a range of international businesses, government organizations and news organizations. But they do need to have the right questions to know what is possible, to know what is ideal for their organization. Many companies expect social media to work like advertising.

Crossing the influence line: When does sponsorship destroy your reputation?

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A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference? Let’s unpack those questions today. By Mark Schaefer.

The uncomfortable state of content marketing metrics

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But it doesn’t always work that way. I think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.”

Can anybody become known? Let’s ask the janitor.

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He begins the book by asking this bold question, “Can anybody become known?” ” I want to prove to you today, that no matter who you are, where you come from, or how much money you have, the answer is to this question is YES! I work as a janitor for the postal service.

3 Little-Known Ways to Use Content Marketing for Client Education

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Working in marketing means there are lots of moments for client education. FAQ (frequently asked questions). How we work (process for social media clients and process for ad clients). Take them step-by-step so there are no questions or confusion about how things go down.

5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. Are you answering customer questions … and then answering them again? So what happens when people get the answer to their question?

Use This Agenda For Your 2016 Content Marketing Plan

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The questions to ask here are: How does the customer currently perceive our brand? This audit allows us to work smarter, not harder. When I first started working with this client, they had 30+ comps they were keeping an eye on. Putting Your Content Marketing Plan To Work.

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How to ruin your content by overthinking things

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” Sometimes, you don’t need all the answers, a great post sometimes means asking the right questions. But instead of going back to sweat over every word, I look at the clock and give myself a deadline — I will work on this for 15 minutes and then this post is completed!

Three strategies to take the heat out of customer conflict

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Working with clients may eventually run you into trouble. 1) Work on a common goal and repeat it. I start this process by asking specific questions: What do you expect from me? into a charged question. This is a problem” changed into “How can we make this work?”.

7 Ways a small business can use social media resources wisely

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People seeking information before working for you might very well start on Facebook and Twitter. Video might work best? If you can answer these questions, your social media strategy will become apparent because you’ll know what to say and where to say it! Video might work best?

8 Strategies to stand out when you’re late to the content marketing game

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These are: Hygiene — Answering every day customer questions. but that’s the way the dynamics of the web works for now. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded. By Mark Schaefer.

28 Super Easy Tips on How to Promote Your Content

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” It seems we get stuck in that rut of spending all of our creative energy and time on creating our content, and then once we hit publish we forget that we MUST work on sharing that content. Ask questions. Suggest something you just don’t think works? Ask questions.

Three proven tips on finding niche markets hungry for your work

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So if there’s a burning demand, and I can find overlaps between that demand and my work, I can deliver. For 2-3 months now, I engaged in these tight Facebook communities and helped out by answering questions and sharing tips. By Mars Dorian, {grow} Contributing Columnist.

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10 Epic Shifts that are Re-Writing the Rules of Marketing

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” This seems like a simple question, but I’m not sure I know any more. Within three years many people will be wearing some sort of AR headset many hours each day for both work and play. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Advertising works.

Break the mold: Why content marketing needs to be like a chalupa

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It’s unlikely that a content strategy that worked five years ago will work today. A “they ask, you answer” strategy can’t work in an environment when the same questions are being answered over and over and over again like a daily injection of novocaine.

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From newbie to expert, here are the best social media tools for your business

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Works best in Chrome or on iOS. If you’re working full time, you might end up subscribing for 2-3 months in order to thoroughly learn your Photoshop skills, but it will be worth it. Works best in Chrome or on iOS. By Kiki Schirr, {grow} Contributing Columinst.

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The business case for unbranded content

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You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. How do you help people and answer their questions with all these federal regulations?

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5 Ways to keep up with the avalanche of online customer feedback

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She says that in social media, 60 percent of the customer comments are neutral— questions, mostly. As chronicled by John Dijulius in The Customer Service Revolution , Umpqua Bank in Portland, Oregon works hard to harvest customers‘ opinions, even while they are visiting a branch location.

Learn to create effective content by putting it through the RITE test

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or, “How did you know we were just talking about this at work?”. You simply have to ask the right questions. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test.

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5 Steps to conduct a superior podcast interview

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” “Your LinkedIn profile notes you worked for Coca-Cola. Did you know I worked there too?” ” You don’t have to be recording when you ask these questions. Respect the work. If you ask boring questions, you’ll have boring content.

The strategy behind the content

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At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. I just had big questions I needed to answer like “how do I become powerful on the Internet?”

A ton of useful information on social media marketing measurement!

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On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. What works for one company or brand may not work for you.

Personal brand or company brand? The new realities of life online

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It seems like in the past week I’ve been deluged with questions like this: I cover the news. I work for a non-profit and I am essentially the face of the organization. I had worked on the thing for four days and was at a dead end.

What are the best social media platforms for your business?

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You still have to do the hard work to turn those folks into buying customers. You might answer questions for an entirely new audience each time you visit the site. This is one of the reasons that Instagram is used at work more than any other platform (85% of its users do so!).

Case study: Social media engagement as a point of differentiation

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Watch one of the many Goulet Q&A videos (92 at last count), weekly episodes that run close to an hour long each, in which Brian painstakingly answers questions people submit via email, Facebook and Twitter. by Trevor Young, {grow} Community Member.

Case study: Small business content marketing success

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Here’s how I did it … “Traditional” marketing didn’t work. In 2012 I saw a video of Marcus Sheridan talking about the concept of blogging as a way to simply answer customer questions. But this new idea made sense to me – certainly I could answer questions.

33 Inspiring B2B digital marketing case studies

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Its presence on each network is tailored to that platform, so for example on LinkedIn it promotes job vacancies and publishes articles about the work culture within the business, while on Instagram it encourages followers to post photos of its ships using the hashtag #Maersk.

The first step in social media marketing is not social media

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I wanted to bring this up today because I face questions like this all the time. I wanted to bring this up today because I face questions like this all the time. I had an email from a young guy recently.

Mobile devices are detroying human conversation. Get over it.

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I know it sounds weird but people who DON’T use mobile devices a lot may be lost in the work world of the next few years. There is no question that within a few years, we will be spending most of our day — in business and at home — with a headset wrapped around our cranium.

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