Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. Click here to download!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Vendors 100

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without.

Account Based Marketing 109

Account Based Marketing Marketing Automation Services Marketing Management Vendors 109

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. Click here to download!

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Martech

FEBRUARY 28, 2022

Does the vendor seem to understand our business and marketing needs? Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. What new features are the vendor considering? Click here to download! Private cloud?

Digital Experience Platform 94

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 94

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective?

Marketing Attribution 110

Marketing Attribution Work Management Marketing Management Vendors 110

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. If they are showing you your “must-have” features.

Work Management 92

Work Management Enterprise Management Digital Asset Management Marketing Management 92

Martech

MARCH 4, 2022

Does the vendor seem to un that derstand our business and our marketing needs? Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Are they showing us our “must-have” features? Click here to download!

Marketing Management 94

Marketing Management Vendors Analytics Ideal Customer Profiles 94

Martech

MARCH 9, 2022

Does the vendor seem to understand our business and our marketing needs? The post 37 questions to ask call analytics vendors during the demo appeared first on MarTech. Also, make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use?

Marketing Automation Services 87

Marketing Automation Services Enterprise Management Work Management Marketing Management 87

Martech

MARCH 3, 2022

Does the vendor seem to understand our business and our marketing needs? Use these 32 questions during the demo to help you gauge whether the platform you are vetting is the right fit for your organization: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

Work Management 85

Work Management Marketing Management Vendors Paid Search Agency 85

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Are they showing us our “must-have” features? Click here to download!

Digital Asset Management 84

Digital Asset Management Work Management Marketing Automation Services Marketing Management 84

DemandBase

FEBRUARY 14, 2020

If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. That’s why I’ve put together 5 questions to ask during your next vendor call. Not all vendors fit all initiatives. With over 7,000 (!)

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Digilant

DECEMBER 31, 2020

And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals. Taking the time to thoroughly interview digital advertising vendors before reaching a decision can give you more confidence and peace of mind in your final choice.

Vendors 52

Vendors Advertising Agencies Advertisements Advertising 52

SWZD

APRIL 28, 2022

Community engagement is a powerful way to build meaningful relationships. Find out how the Spiceworks Community offers tech marketers a great opportunity to connect with in-market IT buyers.

Intent Data 62

Intent Data Vendors Intent B2B 62

Customer Experience Matrix

APRIL 15, 2024

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. Cloud database vendors including Google and Snowflake are expanding into marketing applications. Raise your hand if you’ve seen that already.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Webbiquity

OCTOBER 31, 2023

Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. An extraordinary 91% of consumers have subscribed to at least one SMS marketing program, and 73% have made a purchase after receiving a text from a brand or vendor.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Lattice

OCTOBER 24, 2018

Lattice knows that the confidentiality, integrity, availability and privacy of data are serious concerns for our customers, which is why …

Vendors 113

Vendors Privacy 113

Bound360

JUNE 13, 2018

But how do you choose a personalization vendor that will help you get the impact you are planning for? We’ve put together a list of questions to ask your website personalization vendors to evaluate how well they fit with your strategy. Does this vendor specialize in my industry? will fit your needs.

Marketing Management 40

Marketing Management Vendors Personalization Paid Search Agency 40

Webbiquity

APRIL 5, 2023

When examining your business needs, find answers to questions like: What digital assets does the firm want to manage? In addition, consider the level of support and training the vendor offers to ensure a successful implementation of the new system. What goals does the business want to achieve?

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Leadspace

NOVEMBER 16, 2015

For anyone attending—and even for those not attending but who still have an interest in predictive analytics—I thought it would be useful to revisit these five questions to ask vendors. (I’ve Some vendors require you to have hundreds of customers and thousands of data points to be able to provide an effective scoring model.

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Leadspace

OCTOBER 6, 2016

Ever since the first hint of Salesforce Einstein, you could close your eyes and almost hear the sound of vendors shoehorning the phrase “artificial intelligence” into their PowerPoint decks. Artificial Intelligence for B2B Marketing-10 Essential Questions to Ask a Vendor-Dreamforce from Leadspace.

Marketing Automation Services 48

Marketing Automation Services Vendors B2B Marketing B2B 48

Smashmouth Marketing

JANUARY 25, 2011

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Customer Experience Matrix

SEPTEMBER 18, 2023

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Answers to another survey question shed a bit more light.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes. Also, called the “best of breed” model, you choose each vendor individually and then focus on integrating all your platforms.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

Zoominfo

DECEMBER 2, 2022

It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. Working with a non-compliant data vendor runs the risk of serious fines, negative publicity, and being forced to rebuild your database from scratch. There will most likely be other company-specific questions you’ll want to ask.

Work Management 130

Work Management Marketing Management Privacy Vendors 130

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below). This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Salesforce Marketing Cloud

JULY 24, 2019

The customer data platform (CDP) category has been in the news a lot lately, with major announcements of mergers and acquisitions, funding for new and existing vendors, and new functionality being added. With the surge of recent activity, CDPs are one of the biggest trends in marketing technology these days. And it makes sense.

Vendors 60

Vendors Acquisitions Trends Activities 60

DrumUp

APRIL 16, 2019

Businesses of any size can absolutely benefit from employee engagement. Employee advocacy as a form of marketing is actually quite lucrative. When you consider how massive the social media reach of a group of employees actually is, it makes sense to have employees bring in leads with their own social power. But what exactly is.

Marketing Management 42

Marketing Management Vendors Social Media Social Marketing 42

DrumUp

APRIL 16, 2019

Businesses of any size can absolutely benefit from employee engagement. Employee advocacy as a form of marketing is actually quite lucrative. When you consider how massive the social media reach of a group of employees actually is, it makes sense to have employees bring in.

Marketing Management 40

Marketing Management Vendors Social Media Social Marketing 40

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Based on our discussions with vendors, we expect to see much more innovation in this arena in the coming years.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Martech

FEBRUARY 1, 2024

To participate, vendors fill out a questionnaire about their data practices, tailored to their specific role in the adtech supply chain. Vendors fill the questionnaire out once and can choose when to share their responses during digital ad transactions. IAB Diligence Platform. Get MarTech!

Privacy 106

Privacy Tools Advertising Agencies Vendors 106