KoMarketing Associates

NOVEMBER 27, 2018

Throughout the years, my colleagues and I field questions from across the online marketing universe in an effort to arm our clients with the knowledge they need to succeed, and to ensure their brand is getting the most out of its online marketing efforts. Create Relevant Content: Be direct in answering the question.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Vision Edge Marketing

FEBRUARY 27, 2024

We construct questions that will give us the answers we want. When designing surveys, researchers may inadvertently frame questions in a way that leads respondents toward a particular response, thus reinforcing existing beliefs. An echo chamber is an excellent metaphor for the concept of confirmation bias.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Heinz Marketing

MARCH 2, 2019

4 Ways to Build Transparency as a Leader. Some helpful tips to be a more transparent leader and build business success. 5 Interview Questions to Ask Your Account Based Marketing Hire. Try these 5 questions. The post B2B Reads: Transparency, Momentum, and Dr. Seuss appeared first on Heinz Marketing.

Transparency 62

Transparency RFP Account Based Marketing B2B Thought Leadership 62

Martech

AUGUST 5, 2021

A savvy reference checker will employ a variety of different approaches and questions to obtain a richer and more transparent view of potential suppliers. So I’m happy to share twenty-five specific questions for which my Real Story Group colleagues and I have experienced good results. Questions to ask.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

Content Standard

MAY 23, 2018

And then there’s the problem of getting what you paid for: Even if you’re able to find a solution that aids in every step of the campaign and tracks every data point you’re seeking, a lack of transparency makes it easy to call that data into question. The Unanswered Question: Can Blockchain Deliver?

Transparency 58

Transparency Work Management Marketing Management Click Fraud 58

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He explains when and why you should launch a survey, the necessity of always including red herring questions, and the importance of starting with the end.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Martech

DECEMBER 7, 2021

But a good demo is one where not only is the vendor demonstrating platform capabilities clearly, but also is answering all of your questions in a way that gives you greater confidence in the tool or service. But most importantly, these systems improve process clarity, transparency, and accountability, helping marketers keep work on track.

Work Management 89

Work Management Enterprise Management Digital Asset Management Marketing Management 89

Oktopost

SEPTEMBER 22, 2022

With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Watch the recording: Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today: We’re on Apple Podcasts. And on Spotify. ??Keep

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

SmartBug Media

FEBRUARY 8, 2019

Strive instead for transparency and authenticity by doing the following: If you are throwing out facts or statistics, show the research to back it up. Solid lead generation techniques , such as polling your audience during the webinar, breaking the ice with a joke, or responding to questions and comments, engage the audience.

Webinar Metrics 75

Webinar Metrics Transparency Ad Building Opinions 75

Bionic

APRIL 29, 2019

In advertising, simple questions like “what’s running today?” Bionic just unveiled a new advertising schedule tool that gives you unprecedented transparency into your advertising plans. It gives you complete transparency into where your advertising investments are going at any point in time. are way too hard to answer.

Transparency 42

Transparency Advertising Agencies Advertisements Advertising 42

Convince & Convert

FEBRUARY 18, 2016

Through working in such a collaboration-heavy environment, Clinton has great wisdom relating to creative teamwork, nurturing communities through listening and asking questions, and creatively stretching your content to serve many masters. . The value of transparency and the tactics to achieve it. Quotes From This Episode.

Transparency 75

Transparency Communities FAQ Design 75

nDash

JUNE 5, 2019

Sadly, this level of transparency can also lead to doubt and worry about the dedication and quality of the work that will be delivered. For example, at nDash, transparency is an integral part of the platform. Is your agency transparent to the client on your use of freelancers? Do We Need a Middle Man?

Transparency 61

Transparency Paid Search Agency Advertising Agencies Ad Agencies 61

Content Standard

SEPTEMBER 14, 2018

While these tactics were transparent about the fact that they were marketing, audiences found them to be overly forceful, and they led many consumers to view marketers and advertisers as deceptive and untrustworthy , concerned primarily with driving profits rather than providing a beneficial customer experience.

Paid Content 74

Paid Content Transparency Advertising Agencies Paid Search Agency 74

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Convince & Convert

JANUARY 17, 2012

Transparency’. News stations, despite their incessant claims, aren’t close to being transparent. The folks in Washington DC, on both sides of the aisle, couldn’t be any less transparent. And as for businesses small and large, this void of true transparency is the M.O. Transparency in Content Marketing.

Transparency 139

Transparency Paid Search Agency Business Marketing & Strategy 139

Oktopost

JULY 13, 2022

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Chedva Kleinhandler, CEO and Founder of Rooms and Words, gets radically transparent in this episode about her unconventional career path. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Transparency 131

Transparency Advertising Agencies Paid Search Agency Click Rate 131

Marketing Insider Group

APRIL 25, 2023

But another problem, one that is relatively new to our industry, is that their use of AI was kept hush-hush, without any true transparency about the author of their robo-content. Good question. Will Google Penalize AI-Generated Content? The simple answer is no, we don’t think so.

Google 236

Google Generation Guidelines High Quality Lead 236

Marketing Insider Group

FEBRUARY 11, 2021

Becoming Transparent. One in particular is the consumer’s growing need for company transparency. Transparency will be just as important for local marketing as it is for national and global marketing. The events of 2020 shook up the business world in more ways than one. Capitalizing on Video.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Digilant

NOVEMBER 19, 2020

To help you get started, we’ve outlined 10 important questions to ask before hiring digital advertising companies. 10 important questions to ask before hiring a digital advertising company. This question would obviously be duplicative if the answer to question one is that they are a DSP. How do you classify yourself? .

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Marketing Insider Group

JULY 20, 2023

These models can learn patterns, structure, and semantics of text to generate coherent and contextually relevant content in response to questions. Transparency and Disclosure One highly discussed issue is the transparency and disclosure of using AI-generated content.

Marketing AI 173

Marketing AI Traffic Ethics User-Generated Content 173

Rev

JULY 22, 2019

In this article, I’m going to give you 3 questions to ask yourself BEFORE you begin your next demand generation program. Ask yourself this one simple question: Will your product benefit them? If the answer is yes, then these would be the following questions to consider: . Which leads us to our next questions….

Demand Generation Agencies 113

Demand Generation Agencies Demand Generation Demand Generation 113

Marketing Insider Group

MAY 10, 2023

You should look for an agency with some knowledge about your industry, excellent communication skills, and transparent pricing. How many times have you read articles with questionable grammar and poor syntax? Transparent Contracts Yes, money is an issue when it comes to hiring a digital marketing agency.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

JULY 8, 2020

Be transparent about any flaws in your products and services. Lead with Transparency. When you make transparency your priority, your customers will feel comfortable sharing any problems that might hide under the surface. Transparency builds trust in your company – every bit as much as your expertise. Admit that.

Work Management 344

Work Management Marketing Management Content Marketing Content 344

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. but the question remained, how did they do that? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop. Catch all episodes here.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Marketing Insider Group

MARCH 6, 2020

The hard costs and opportunity costs won’t likely be recouped, but there is still a chance to engage virtually and ensure that your reputation isn’t upended by not being communicative or transparent. Communication and Transparency Must Be Part of Your Plan. Responding to Questions. Next, you should offer an apology.

Planning 298

Planning Conference Transparency Paid Search Agency 298

Vision Edge Marketing

MARCH 19, 2024

Scientists have been trying to answer this question since the age of Aristotle and Plato. I Have A Question How Can AI Transcend its Current Limitations to Achieve Creativity? Establish clear guidelines and protocols for responsible AI usage within your company, promoting transparency and accountability. We really don’t know.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Martech

FEBRUARY 27, 2024

The current landscape is littered with empty promises and manipulative tactics, now more than ever, leaving audiences drowning in information overload and craving genuine value, transparency and trustworthy brands. Embrace transparency, sharing values and even challenges to build trust. The question is, what is your internal compass?

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Fulfillment Planning 101

Martech

JANUARY 25, 2024

A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? This transparency fosters trust, loyalty and a sense of partnership with your audience.

Intent 117

Intent Brand Identity Branding Paid Search Agency 117

Kaon

FEBRUARY 11, 2016

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? What key value do we deliver that sets us apart from the competition? What are the driving motivators behind the decisions that our customers make? Why do we lose?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

SalesIntel

JANUARY 10, 2024

The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. They maintain transparent policies outlining data usage, allowing users to control how their information is used or shared.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Brightedge

APRIL 24, 2020

To help answer the questions our community has been asking about the importance of SEO and digital marketing, we put together a series of topics that benefit a wide range of industries and explored solutions for each. Keeping this transparency with customers helps to create a sense of togetherness and trustworthiness.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

Salesforce Marketing Cloud

JANUARY 2, 2024

A better question might have been, “Can we even afford to find out?” Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind? What is new, though, is how accessible AI is.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Digilant

DECEMBER 31, 2020

We’ve compiled a list of thoughtful questions that can provide you with the insight you need moving forward. However, digital advertising vendors can vary greatly in their level of transparency and reporting. The post 7 Questions to Ask Your Digital Advertising Vendors appeared first on Digilant. Let’s talk.

Vendors 52

Vendors Advertising Agencies Advertisements Advertising 52

Martech

MARCH 13, 2024

In addition, response credibility decreases as the number of questions increases. Customer data-driven segmentation and insights can help focus survey questions on observed behaviors, customer profitability, key demographics and other valuable dimensions. As a result, the insights generated have both predictive and explanatory powers.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Oktopost

JANUARY 14, 2024

Easily open the Notes and ask or answer any questions to move the post from draft mode into approvals. In addition, Notes even makes it easy to mention your colleagues while you create posts if you are waiting for additional assets or have a question about the content. Have a question or want to share your feedback?

Transparency 62

Transparency Social Media Work Management Efficiency 62

Strategic-IC

FEBRUARY 16, 2021

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. With an audience of B2B Marketers eager to ask Jo Robson and Alex Embling questions about the ABM programme and its implementation in their own businesses, these are the Q&A highlights. Did you use that just for account selection?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

SmartBug Media

JANUARY 25, 2024

SmartBug’s Tonia Speir asked this question to kick off the “Decoding Private Equity: Crafting Impactful Reports & Performance Metrics” webinar. Some key questions and considerations to help your organization begin outlining your pipeline include: Who are your customers? Where are your prospects? when are they an SQL?)

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69