Hubspot

OCTOBER 3, 2018

To find out whether your employees are truly happy and engaged at work, it's critical you send out an anonymous employee satisfaction survey. Consider asking these nine questions to gather truly helpful insights regarding your employees' happiness. Do you find your work meaningful?

Customer Surveys 73

Customer Surveys Customer Satisfaction Training Fulfillment 73

Genroe

FEBRUARY 10, 2019

Customer surveys and customer survey questions come in many shapes and sizes and it can be confusing which you should use. But help is at hand: there are only three types of customer survey question you will ever need. In this post we’ll examine each question type, how it should be used and provide examples.…

Sample 40

Sample Customer Surveys Examples Design 40

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. We construct questions that will give us the answers we want. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? But first, let’s start with an important question, shall we? It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? But first, let’s start with an important question, shall we? It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website.

Customer Surveys 81

Customer Surveys Marketing Websites Marketing Management Template 81

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. You have questions? I Have A Question The post B2B Customer Experience: Balancing the Human Factor with Technology appeared first on VisionEdge Marketing.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Salesforce Marketing Cloud

OCTOBER 5, 2018

You can learn a lot about your customers and prospects from the data you already have in your CRM, email marketing solution, and other sources in your organization. And you can get a much clearer picture of them when you combine that data with deep behavioral data. You can use that understanding to personalize the [ ]

Personalization 81

Personalization Customer Surveys Marketing & Strategy CRM 81

Marketing Insider Group

NOVEMBER 30, 2021

Think of it this way: people conduct online searches to have their questions answered and look for solutions to problems. Here’s how Wayfair did it (really well): Brand awareness surveys. Businesses can measure brand awareness with surveys aimed at learning how well consumers recognize their brand. Image Source.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. 72% of survey respondents said SMS is becoming a more important channel. What’s driving the growth of SMS campaigns? Here are seven key findings from the research.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Marketing Insider Group

MARCH 2, 2020

Hear from Customers Directly with Surveys. Surveys allow you to clearly see the perspective of the customer. Crafting the right survey may take some effort, as you need to go beyond just basic answers. The key is to ask questions about how they use a product as well as its importance to them.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Vision Edge Marketing

MARCH 12, 2024

As Nobel laureate physicist Richard Feynman suggests, embracing this reality is essential: “I would rather have questions that can’t be answered than answers that can’t be questioned.” Have questions? It is a fundamental aspect of our reality. The test phase isn’t testing for the sake of testing.

Training 242

Training Work Management Paid Search Agency Analytics 242

The Daily Egg

JANUARY 11, 2024

IVR surveys are a set of pre-recorded automated questions customers can answer via voice or phone keypads. The post 8 IVR Survey Tips: Get Vital Feedback Instead of Noise appeared first on The Daily Egg. Aside from the benefits IVR.

Customer Surveys 111

Customer Surveys Tips Automation 111

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. 21% say no one owns AI at all. Why we care. Get MarTech!

Marketing AI 114

Marketing AI Customer Surveys Demographics Marketing Report 114

Martech

DECEMBER 1, 2023

There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. Create an outline for the six ways to use generative AI in marketing, covering generation, extraction, classification, summarization, rewriting and question and answer. Crafting an effective prompt is crucial.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Navigate the Channel

NOVEMBER 16, 2023

However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” Do Your “Pre-Search” Leverage existing customer data for more insightful surveys.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Genroe

NOVEMBER 27, 2016

You’ve spent weeks framing the course, writing the course notes, building PowerPoint slides, booking just the right venue. Now the course is over you want to know what the attendees thought of it. Was it any good? Would they buy another course from you? Do you need to re-write parts of it? Without the right […].

Training 45

Training Customer Surveys Course Buy 45

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Contently

APRIL 6, 2023

Sales reps can provide information on common questions or objections they encounter and also allow you to listen in to real-time calls to get a sense of how customers make their buying decisions. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Outgrow

APRIL 8, 2024

But first, let’s take up a more fundamental question, shall we? You can take a look at Airbnb’s customer satisfaction form for example: Here they ask just a couple of questions to the users to understand their satisfaction levels while using the platform’s services. You can take a look at Starbucks’ partner experience survey.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Optinmonster

APRIL 10, 2024

Before you delve into creating a new campaign, go through this EQ process, answering questions in each area. After you create the campaign, go through the questions again to make sure all your messaging delivers on all 5 areas. Here’s an exit survey form example: 2. Start by creating a customer feedback survey on your website.

Marketing AI 91

Marketing AI Planning Paid Search Agency Psychographics 91

Martech

FEBRUARY 23, 2024

Now we see a layer of AI allowing those users to talk back to the data, ask it questions and have accessible data digests delivered in their workflows. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

User-Generated Content 90

User-Generated Content Customer Surveys Act-On Tagging 90

Martech

DECEMBER 12, 2023

Here are three questions to think about related to DAM processes. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey 1.

Digital Asset Management 109

Digital Asset Management Process Work Management Customer Surveys 109

Contently

OCTOBER 18, 2022

Getting the answers to specific questions. Customer surveys are one of the most common ways to do customer research, according to Hotjar’s State of Experience Report. Be sure you nail your survey design. Too many questions and survey takers will bounce. Best for: Companies with large audiences.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

SmartBrief - Marketing

JANUARY 29, 2024

Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. What are they thinking about AI?

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. However, looking back now over four years of data, there is reason to question that conclusion. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories.

Customer Surveys 85

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 85

Hubspot

APRIL 10, 2014

Writing a survey from scratch is no walk in the park. It seems simple to sit down and craft a list of questions -- whether a recent conference your company put on or the viability of a new product line -- but. When you''re all done with the guide, you can use the workbook we compiled to craft the first questions of your next survey.

Customer Surveys 28

Customer Surveys Opt-out Inbound Marketing Opt-in 28

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Image via Hubspot Mostly, customers ask these questions through the DMs.

Work Management 143

Work Management Marketing Management Social Media Stats 143

B2B Marketing Directions

MARCH 24, 2024

Google Survey Bain & Co. and Google recently surveyed 1,208 people at US companies who were involved in buying several types of business products and services. In this survey, 80% - 90% of the respondents (depending on what they were buying) said they had a set of vendors in mind before they did any research.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Martech

DECEMBER 7, 2023

It creates product recommendations and customized product detail pages and has an AI-enabled assistant ZOE to answer customer questions on product pages. Users answer three questions and the AI generates a personalized website with relevant images, design, and content. Click here to take the survey Get MarTech! In your inbox.

Marketing AI 99

Marketing AI Multi-Channel Customer Satisfaction FAQ 99

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) Overall, this survey contains good news for CMOs and marketers.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55