Vision Edge Marketing

FEBRUARY 25, 2020

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. In this example, you would identify mid-markets in these specific verticals along with your existing vertical.

SIC 143

SIC Marketing Management Verticals Clickthrough 143

ViewPoint

MAY 13, 2016

Answer the questions: What do we sell? The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Biznology

JULY 30, 2012

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. The answers to these questions, in general, was YES.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Biznology

AUGUST 26, 2013

SIC or NAICS. Survey questions (e.g., Qualification questions (from lead qualification processes). Title, function, buying role, email, direct phone. Parent company/enterprise link. Year the company was started. Revenue/sales. Employee size. Credit score. Fiscal year. Purchase history. Purchase preferences.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation. HOW DO I MARKET TO SEGMENTS?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Biznology

AUGUST 24, 2016

This list will help you ask the right questions of vendor candidates, to make sure they can meet your needs. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Vertical/category expertise. The data product. Reputation.

Marketing Management 80

Marketing Management Vendors SIC B2B 80