Biznology

JULY 30, 2012

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation. HOW DO I MARKET TO SEGMENTS?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Biznology

AUGUST 24, 2016

Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. Criteria for vendor evaluation. Special selects.

Marketing Management 80

Marketing Management Vendors SIC B2B 80