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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. where measures and metrics such as preference, adoption rate, and segment penetration rate begin to come into play.

SIC 144
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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries.

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. SIC or NAICS. Fiscal year.

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How to select the perfect B2B data vendor

Biznology

Next, prepare a detailed analysis of each segment you are trying to understand or communicate with. Most companies are targeting a variety of audience segments, based on such variables as customer product needs and customer profitability. Vertical/category expertise. . · Omni-channel messaging. The data product.