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Selecting an Advertising Agency

WebMarketCentral

Two new pages recently added to WebMarketCentral address this issue: "How to Choose an Ad Agency (Marketing Agency)" and "How to Write an Ad Agency RFP." On the anti-RFP side are Alison Glander's "Drowning in RFPs" from Promo magazine, and "Why RFP's (sic) Are A Bad Idea" from the Business of Business Marketing blog.