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Selecting an Advertising Agency

WebMarketCentral

Two new pages recently added to WebMarketCentral address this issue: "How to Choose an Ad Agency (Marketing Agency)" and "How to Write an Ad Agency RFP." Selecting an agency is a common enough practice that I had assumed there would be a wealth of advice on the Web pertaining to this, but when I googled phrases such as "choosing an advertising agency," "selection process for an ad agency," and "how to write an advertising agency RFP" I was surprised at how little (of value) I could find.

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