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Marketing by the numbers

I spoke today at the Search Engine Strategies Conference in New York City (you can download my talk on Converting Visitors Into Buyers), and I was gratified by the response…

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Search marketing is like dating

From across the room, you see…THE ONE. Wow. Your heart goes pit-a-pat at the sight. Immediately, your thoughts start racing. You are ready to do anything, be anything to be…

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Digital herds

In his thought-provoking podcast Revisionist History, renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.” In one of its most captivating episodes, “The Big…

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