Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?
ANNUITAS
NOVEMBER 29, 2023
All of this begs the question: Is the role of the B2B CMO past its prime? Recent McKinsey research – focused on the relationship between CEOs and CMOs – digs into this issue: Realizing the full potential of marketing … is not as simple as the CEO looking over at the CMO and saying “go.” It’s the first step.
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