Remove question relationship
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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

All of this begs the question: Is the role of the B2B CMO past its prime? Recent McKinsey research – focused on the relationship between CEOs and CMOs – digs into this issue: Realizing the full potential of marketing … is not as simple as the CEO looking over at the CMO and saying “go.” It’s the first step.

CMO 147
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CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. The question is, which ones? Targeting all B2B companies with generic messaging will not work.

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Building Your B2B Marketing Database

Biznology

In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? SIC or NAICS. Survey questions (e.g., Qualification questions (from lead qualification processes). Title, function, buying role, email, direct phone.

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Will We Soon Have a Magic "Marketing Answer Machine?"

B2B Marketing Directions

You'll simply ask your device a question about your customers or competitors and it will know what data to pull, what analysis to run, and how to interpret the results. This kind of algorithmic society, with its programmes [sic] and routines, will take the stress out of life - but also much of its meaning if we let it.

SIC 40
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How to Turn Your Content From Lousy to Memorable

Content Marketing Institute

If you want to win loyal readers and create strong readership relationships, you must create memorable content. Strategically ask questions that are immediately answered. Lousy content comes in many forms – cliché, repetitive, arrogant, boring, busy, and maybe a tad too SEO-focused. writingtips ? Click To Tweet. and John F.

SIC 107
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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Cultivate as many relationships and connection in your customer and prospects ecosystems as you can find. The biggest question I hear on Content Marketing is usually around how to create content on a small budget. Get creative.

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Tips for Optimizing Google’s Knowledge Graph Box for Your Brand

Kapost

You can read it on our site , but I’ll sum it up again here: “The more you help Google understand your brand and its relationship with other entities, the more easily you’ll be able to rank for the relevant keywords and topics most important to your brand.”. The longer version is more complicated. Tips for Optimizing Your Knowledge Graph Box.