Book Review: DISCOVER Questions Get You Connected


In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.

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Questions to Ask before Marketing & Launching Your Product


Questions to ask before launching or relaunching your product/service. Years ago I wrote a content marketing template ebook- here are the first few slides that showcase some compelling questions to think about. This always comes before marketing strategy!

8 Top Content Marketing Questions Answered

Marketing Insider Group

The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group. What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature […].

Ask the Right #Sales Questions

Sales Intelligence View

Seven major types of questions invariably come up in a sales meeting. Open Ended Questions. Almost every question you ask a prospect should be open-ended so the client has a chance to clearly articulate his or her needs. Questions that Identify Needs.

How B2B Marketing is Changing in 2018

Beyond the increasing popularity of content marketing, we also examined specific questions about. multiple responses were permitted for some questions. As with marketing priorities, the 90-plus responses to this question covered a wide range, with. question.

Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

Namely, answering their questions. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas.

73 Questions with a Marketer: Michael Brenner

Marketing Insider Group

The post 73 Questions with a Marketer: Michael Brenner appeared first on Marketing Insider Group. For young marketers, finding the right mentor is critical to professional growth and success.

10 Questions about 2014


This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide some crystal-ball some answers. (Photo credit: Wikipedia).

10 Questions to Ask Before Getting Started with B2B Lead Generation

Marketing Insider Group

The post 10 Questions to Ask Before Getting Started with B2B Lead Generation appeared first on Marketing Insider Group. A growing business means a profitable business. However, profitability is only possible when the right customers purchase your products and services.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

The question we need to ask ourselves is – what can we do that a computer can’t? This is a harder and harder question to answer but it’s a critical to focus on.

Your Questions About ABM — Answered!

The Mx Group

10 Questions About ABM — Answered! Do you have questions about ABM? During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. Careers. News & Events. Why Mx. Marketing Expertise.

9 Questions On Content Marketing [Q & A]

Marketing Insider Group

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. We do this through valuable content that solves a business problem or answers a key question.

Considering Digital Transformation? Ask These Questions First!

The Mx Group

Start by asking some critical questions, and learn more about how we partnered with Wonderlic here. Here are 11 key questions to consider as you plan your digital transformation: What undeniable shifts or trends are our core customers facing? Ask These Questions First!

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company. Below, I’ve outlined questions to ask colleagues throughout the organization. What type of technical questions are customers asking?

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Charlie Isaacs, CTO for Customer Connection at Salesforce, has the answer to that question, and many more on top of it. You likely have many connected devices all around you.

7 Awkward Questions You Need to Ask Your Customers

Marketing Insider Group

The post 7 Awkward Questions You Need to Ask Your Customers appeared first on Marketing Insider Group. What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […].

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy. 21 Questions To Help You Define Your Content Marketing Strategy.

8 Questions to Steer Your Marketing Priorities

B2B Lead Generation

You should not ask customers these questions on a social network, on a survey, or during a focus group. If you ask your customers these questions, trends will likely emerge by the fifth or seventh interview. If so, what questions did you ask and what results did you get?

Key Content Marketing Strategy: Answer Readers’ Questions

Writing on the Web

Does your website answer readers’ questions? You must devote a few key content pages to answering readers’ questions about your business products and services. How many times do you read a great blog and have questions about what it’s actually offering?

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

Poor keyword research leads to frustration and leaves site owners questioning the value of SEO. While it’s seemingly obvious, this question often gets overlooked (it just got overlooked in our most recent internal conversation, in fact).

Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well.

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5 Key Questions To Help You Decide When To Gate Content


It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more money. Content Marketing Demand & Lead Generation Digital Marketing Digital Marketing Strategies Inbound Marketing Marketing Automation Mobile Marketing

Two Questions that Lay the Foundation for Effective Cross-Channel Marketing

Modern Marketing

To ensure this doesn’t happen, there are two fundamental questions marketers need to ask themselves. Once marketers can answer these questions and have entire team singing from the same hymn sheet, they will be ready to tackle the barriers to cross-channel marketing.

High Touch or Low Touch? Maybe That’s Not the Right Question

Modern Marketing

We should be able to answer the question, “How can this Oracle solution help me solve for __?”

3 Questions That Determine Who Should Attend Events

Marketing Insider Group

The post 3 Questions That Determine Who Should Attend Events appeared first on Marketing Insider Group. As the year comes to an end, planning and budgeting for next year’s event marketing strategy is on the top of many marketing to-do lists. With over $512 billion being spent on B2B events every year, knowing which events actually drove revenue is critical to deciding where to invest in attending or sponsoring next. But, […].

The 3 Most Important Content Marketing Questions CEOs Should Ask

Marketing Insider Group

These three questions will have the greatest impact. Here are three preliminary questions you should ask your marketing folks to make sure that your company’s content marketing will be effective: 1. Just asking this question at the outset can have an enormous impact.

Get Found Online: 5 Question Quiz

Writing on the Web

Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? How easy is it for someone to find you doing a search for answers to their problems?

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a microphone?”. Well that begs the question: Why?

Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

I have done a whole bunch of interviews in the last few weeks on content marketing questions. Here are my best answers to 16 content marketing questions I received from a partner. We led with customer questions and our best answers.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. All questions should start with the PPC budget.

10 Questions to ask in a B2B Content Marketing Questionnaire

KoMarketing Associates

Let’s take a look at ten of the most vital questions to ask when creating a B2B content marketing questionnaire and how each assists the content marketing process! The answer to this question allows the content team to place its content in front of the correct set of eyes.

Questions to Ask Before Investing in Lead Generation


So, no matter how desperate you are for leads, before investing in lead generation ask yourself these questions: How have the leads generated or received during the first half of 2016 performed? If you can answer any of the questions above you are doing better than most.

3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

Marketing Insider Group

These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group.

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Fantasy and FOMO: Why Marketers Need to Question AI

Modern B2B Marketing

As a community, we must question the fantasy and FOMO driving this trend. Thus, we have a responsibility to question AI technologies served to us on the silver platter of buzzwords. Stop and question “AI” before you implement it.

Email Campaign or Essay Question? You Decide.

The Point

At least I’ll credit Integra for offering a buyer’s guide that purports to answer key questions facing SMBs who are evaluating cloud technology, but even the offer description falls flat.

Marketing for leads – are you asking the right questions?

Sales Lead Insights

Key questions to ask to track and measure activity and results to improve your marketing return on investment. B2B marketing

5 Questions Every Business Website Must Answer


Twitter, YouTube videos, text messaging…there’s no question attention spans are short. In order to make the short list, and ideally to win the business, your site needs to quickly answer five critical questions.

9 Questions to Ask Before You Make a Martech Investment


Many businesses have more tech products than they need. The martech market is so full of new and exciting products that it’s easy to be swayed by the possibilities of tech tools that sound great (and even are great), but aren’t necessarily a good fit for your organization.