Book Review: DISCOVER Questions Get You Connected


In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.

8 Top Content Marketing Questions Answered

Marketing Insider Group

The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group. What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature […].

Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

Namely, answering their questions. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with.

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Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well.

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy. 21 Questions To Help You Define Your Content Marketing Strategy.

Marketing Automation Interview Questions (Use-case based)

Marketing Converts

Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for. Where do these marketing automation interview questions come from?

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

Poor keyword research leads to frustration and leaves site owners questioning the value of SEO. While it’s seemingly obvious, this question often gets overlooked (it just got overlooked in our most recent internal conversation, in fact).

5 Interview Questions to Assess Emotional Intelligence


Some candidates have mastered the ability of seeming emotionally intelligent -- responding instantaneously with practiced, too-good-to-be-true responses to classic interview questions, e.g.: What's your greatest weakness? 5 Interview Questions to Assess Emotional Intelligence.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. No one question will help you create content that drives quality leads – leads that convert more readily to pipeline and revenue – more than this one.

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Email Marketing: The Permission Question and the Deliverability Answer

Modern Marketing

They are always asking questions around what is and what isn’t acceptable. There are also the questions of specific country regulations that are trending on the explicit permission side (some countries have laws that regulate this sort of thing).

Q&A: The Big Email Marketing Questions Answered

Modern B2B Marketing

We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. It was interesting to see how similar these questions were and the common themes that arose, despite the different topics we covered.

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

It is easy to keep chugging along, business as usual, but sometimes we need to ask ourselves some tough questions in order to snap out of a rut and discover a more direct route to our destination. I challenge myself and my customers to ask this set of questions.

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3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Brian: If you had only three questions you could ask executives to diagnose sales and strategy alignment what would those be? Question 1. Question 2. These questions are fundamental to making decisions about Scope in any strategy. Question 3.

10 Job Interview Questions to Stop Asking Candidates


I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. They’re popular, but that doesn’t mean they’re good questions. 10 Job Interview Questions to Stop Asking (and What to Ask Instead).

5 of the Most Asked SEO Questions, Answered (Link Roundup)


Some simple and complex SEO questions are still major topics of discussion, and this week we've seen some of these most asked questions answered.

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Interview Questions Hiring Managers Wish You'd Ask


"Do you have any questions for me?". We''ve all been on the receiving end of that question in an interview -- and if you''re prepared, you''ve probably got some good questions you usually cycle through. Do you have any questions or concerns about my qualifications?

IoT security and the consumer: the challenges and education question


Recently I had a flashback. Many years ago, when the Internet became popular, a local government asked us to set up a site to educate consumers and businesses on security risks and measures to take, in order to use the Internet safely.

Common Questions from Customers


If there’s one thing we love on the SnapApp Product team, it’s questions and feedback! This week we want to share some customer questions that can hopefully help you, too. If your SnapApp has required questions and one was not answered, SnapApp waits 30 minutes to deliver the lead.

Three Questions to Help You Live Your Best Marketing Life

Modern B2B Marketing

I’ve distilled them into three key questions that marketers can ask themselves to make powerful changes to their marketing today or any time during the year.

Email Campaign or Essay Question? You Decide.

The Point

At least I’ll credit Integra for offering a buyer’s guide that purports to answer key questions facing SMBs who are evaluating cloud technology, but even the offer description falls flat.

[VIDEO] 23 Questions with Jay Acunzo | Traackr


In a Vogue 73 Questions spin-off, we ask Jay Acunzo 23 questions to get his thoughts on everything from his biggest brand crush to his hidden talent

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9 Questions On Content Marketing [Q & A]

Marketing Insider Group

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. We do this through valuable content that solves a business problem or answers a key question.

3 Questions to Help Your Brand Overcome Channel Conflict


Questions to Help Overcome and Avoid Channel Conflict. Begin making your customer experiences exceptional on all levels by answering these questions and more in our Consumer Brand Manufacturing Marketer’s Playbook.

3 Big Questions With SEO Expert Chuck Aikens


The post 3 Big Questions With SEO Expert Chuck Aikens appeared first on Captora Blog. Captora is kicking off our influencer blog series- talking to influencers in digital marketing about topics marketers care about! Search engine optimization isn’t what it used to be.

Planning Social Media Content? Ask Yourself These 9 Questions


We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. 9 Questions About Planning and Scheduling Social Media. Which brings us to our next question.

9 Questions to Ask Before You Make a Martech Investment


Many businesses have more tech products than they need. The martech market is so full of new and exciting products that it’s easy to be swayed by the possibilities of tech tools that sound great (and even are great), but aren’t necessarily a good fit for your organization.

9 Questions to Ask Before Creating Another Social Media Account


At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. 9 Questions to Ask Before Creating Another Social Media Account. The social landscape today looks a lot different than it did last year.

The three biggest questions facing B2B CMOs into 2018

Heinz Marketing

Many of our clients are deep into 2018 planning now, and at a leadership level the same three questions seem to be coming up again and again to guide focus, strategy and resources moving forward: How do I better measure and manage marketing’s revenue impact?

Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered


Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well.

8 Questions To Help You Define Your Content Strategy

Marketing Insider Group

Before you start, it’s important to identify the questions you need to ask before you can really get started? In my latest presentation, I outline the questions you need to ask before you can define your content strategy.

Frequently Asked Questions about Email Deliverability

Marketing Action

During the event, audience members had quite a few questions that covered a variety of extremely important topics. We’ve divided the questions into five categories: infrastructure , reputation , legal issues , best practices , and resources.

The 3 Most Important Content Marketing Questions CEOs Should Ask

The Forward Observer

These three questions will have the greatest impact. Here are three preliminary questions you should ask your marketing folks to make sure that your company’s content marketing will be effective: 1. Just asking this question at the outset can have an enormous impact.

One Question to Ask When Selecting a B2B Marketing Agency

The Mx Group

I’ve heard prospective clients ask hundreds of questions on just about every topic, ranging from experience in their market to agency culture. Why this question? The post One Question to Ask When Selecting a B2B Marketing Agency appeared first on The Mx Group.

3 Questions That’ll Blow Your Video Marketing Mind


Technology marches on, and as the planning season is upon us, the chimerical question raises its head once again: How will you stand out in 2018? Here’s a sneak peek: 3 questions that’ll blow your video marketing mind: 1.

Big Data For Marketing? It’s All About The Questions

Marketing Insider Group

I think Big Data for Marketing is more about the questions than the answers. And this starts with simple questions like: how did your last campaign perform? ” Brian understands the power of questions. Big Data Marketng Means You Understand Your Customers’ Questions.

8 Questions to Steer Your Marketing Priorities

B2B Lead Generation Blog

You should not ask customers these questions on a social network, on a survey, or during a focus group. If you ask your customers these questions, trends will likely emerge by the fifth or seventh interview. If so, what questions did you ask and what results did you get?

Why Inbound Vs. Outbound Marketing is the Wrong Question

Modern Marketing

Why Inbound Vs. Outbound Marketing is the Wrong Question is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How to Persuade People by Asking the Right Questions [Video]


Watch the clip to discover the power of counterintuitive questions in persuasion (and finally get a no-fail room cleaning remedy). Daniel Pink: How to Persuade Others with the Right Questions from. This post originally appeared on HubSpot's Sales Blog.

11 Key Questions to Ask When Creating a Content Marketing Strategy

Marketing Insider Group

Oftentimes, they don’t know what questions to ask to formulate the strategy they need. For marketers looking to create a strategy, here are ten initial questions you can ask yourself to get started. What questions are you trying to answer?