Book Review: DISCOVER Questions Get You Connected


In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.

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8 Top Content Marketing Questions Answered

Marketing Insider Group

The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group. What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature […].

Considering Digital Transformation? Ask These Questions First!

The Mx Group

Start by asking some critical questions, and learn more about how we partnered with Wonderlic here. Here are 11 key questions to consider as you plan your digital transformation: What undeniable shifts or trends are our core customers facing? Ask These Questions First!

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

It is easy to keep chugging along, business as usual, but sometimes we need to ask ourselves some tough questions in order to snap out of a rut and discover a more direct route to our destination. I challenge myself and my customers to ask this set of questions.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with.

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Two Questions that Lay the Foundation for Effective Cross-Channel Marketing

Modern Marketing

To ensure this doesn’t happen, there are two fundamental questions marketers need to ask themselves. Once marketers can answer these questions and have entire team singing from the same hymn sheet, they will be ready to tackle the barriers to cross-channel marketing.

High Touch or Low Touch? Maybe That’s Not the Right Question

Modern Marketing

We should be able to answer the question, “How can this Oracle solution help me solve for __?”

Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well.

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5 Key Questions To Help You Decide When To Gate Content


It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more money. Content Marketing Demand & Lead Generation Digital Marketing Digital Marketing Strategies Inbound Marketing Marketing Automation Mobile Marketing

3 Questions That Determine Who Should Attend Events

Marketing Insider Group

The post 3 Questions That Determine Who Should Attend Events appeared first on Marketing Insider Group. As the year comes to an end, planning and budgeting for next year’s event marketing strategy is on the top of many marketing to-do lists. With over $512 billion being spent on B2B events every year, knowing which events actually drove revenue is critical to deciding where to invest in attending or sponsoring next. But, […].

3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

Marketing Insider Group

These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group.

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Get Found Online: 5 Question Quiz

Writing on the Web

Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? How easy is it for someone to find you doing a search for answers to their problems?

Marketing for leads – are you asking the right questions?

Sales Lead Insights

Key questions to ask to track and measure activity and results to improve your marketing return on investment. B2B marketing

10 Questions about 2014


This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide some crystal-ball some answers. (Photo credit: Wikipedia).

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a microphone?”. Well that begs the question: Why?

9 Questions to Ask Before You Make a Martech Investment


Many businesses have more tech products than they need. The martech market is so full of new and exciting products that it’s easy to be swayed by the possibilities of tech tools that sound great (and even are great), but aren’t necessarily a good fit for your organization.

10 Important Questions To Ask Before Launching a Product

Launch Marketing

Here are ten questions to consider prior to your B2B product launch to ensure alignment with company goals: 1. The post 10 Important Questions To Ask Before Launching a Product appeared first on Launch Marketing.

Evaluate Your B2B Marketing Strategy with 5 Simple Questions

BOP Design

As such, we’ve put together 5 simple questions you or your marketing team can ask to get a good idea of how well your current marketing strategy is working. Here Are Five Questions to Start Your Evaluation: Review: Are You Reaching Your Goals?

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. No one question will help you create content that drives quality leads – leads that convert more readily to pipeline and revenue – more than this one.

Seeking Influencers: 3 Questions to Ask Before You Choose

Modern B2B Marketing

Here are three fundamental questions to ask in your search for the perfect influencer. . Identifying your target audience in broad terms prepares you to answer the all-important second question. Social media has created many exciting phenomena.

3 Questions to Ask Before Launching a New Campaign

Modern B2B Marketing

Surely, someone must have noticed, cringed, or questioned. If you’re looking to veer into campaign s that touch on hot topics , ask these three simple yet critical questions to avoid making a culturally insensitive mistake: Could the ad be read as racist?

3 Questions From Our Webinar on The Future of Content and Search


We recently held a great webinar on the future of content and search , two disciplines of marketing that need to be inextricably intertwined, and we got so many questions we weren’t able to get to them all during the presentation.

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Three Questions to Help You Live Your Best Marketing Life

Modern B2B Marketing

I’ve distilled them into three key questions that marketers can ask themselves to make powerful changes to their marketing today or any time during the year.

Question-Answer SERPs: When Search Intent Is Nearly Certain


Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.


Ask the Right #Sales Questions

Sales Intelligence View

Seven major types of questions invariably come up in a sales meeting. Open Ended Questions. Almost every question you ask a prospect should be open-ended so the client has a chance to clearly articulate his or her needs. Questions that Identify Needs.

Content Tech Overload? 3 Questions to Ask Before You Buy

Content Marketing Institute

When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. To take stock and create a strategic road map, Cathy suggests asking these questions: If we bought that functionality or tool, could we adopt it?

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Key Content Marketing Strategy: Answer Readers’ Questions

Writing on the Web

Does your website answer readers’ questions? You must devote a few key content pages to answering readers’ questions about your business products and services. How many times do you read a great blog and have questions about what it’s actually offering?

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy. 21 Questions To Help You Define Your Content Marketing Strategy.

9 Questions On Content Marketing [Q & A]

Marketing Insider Group

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. We do this through valuable content that solves a business problem or answers a key question.

How to Create a Successful Webinar? Start by Asking These 7 Questions


I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. Now let’s pose some questions you can ask yourself to determine if you can pull this off. Other questions to ask yourself to help determine the platform: Do you envision a live or on-demand webinar? I can’t answer this question for you, but I do advise you to have a plan for tracking ROI for your leadership team.

7 of the Best Situational Interview Questions


But let’s say I asked you a slightly different version of that question instead: “How would you handle it if you were assigned a project with a coworker, and you two had differing opinions on how to proceed?”. Situational Interview Questions.

Three questions travel marketers should ask to create the right customer experience

Modern Marketing

In partnering with them, we have learnt that every travel marketer should ask themselves three simple questions: Should we increase the level of focus and effort we put on cart abandonment? It is no secret that travel is one of the most mature online markets in the UK.

Email Campaign or Essay Question? You Decide.

The Point

At least I’ll credit Integra for offering a buyer’s guide that purports to answer key questions facing SMBs who are evaluating cloud technology, but even the offer description falls flat.

We All Have Questions: Creating Content That Addresses User Intent

Content Standard

The big question then is: how do you discover what questions users are asking about your particular business area? For example, the infographic above shows the most searched questions relating to “cybersecurity” arranged by the type of query. Don’t worry.

Sales Hiring Questions to Hire Better Reps


Question: What are some common sales objections you’ve received? How a prospect answers this question can tell you a lot about how they read emotions and navigate tense situations. Question: How do you know when to give up on a prospect? Question: Sell us our own product.

Email Marketing: The Permission Question and the Deliverability Answer

Modern Marketing

They are always asking questions around what is and what isn’t acceptable. There are also the questions of specific country regulations that are trending on the explicit permission side (some countries have laws that regulate this sort of thing).

Q&A: The Big Email Marketing Questions Answered

Modern B2B Marketing

We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. It was interesting to see how similar these questions were and the common themes that arose, despite the different topics we covered.

9 Questions to ask about your Direct Mail Creative

Direct Response Coach

The post 9 Questions to ask about your Direct Mail Creative appeared first on McCarthy and King Marketing. So you’ve been given the job of writing a new sales letter or direct mail postcard.

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3 Questions to ask around People, Process, and Technology

Modern Marketing

I’ve been in this boardroom many times and as I observe, actively listen, and understand the people and businesses in front of me I challenge my customers and myself to ask these set of questions. If you’ve recently undergone a technology investment or if you’ve been on autopilot for years – challenge yourself with the questions above.

Questions for Evaluating and Elevating Your B2B Brand Messaging

Launch Marketing

Below are six questions to help you evaluate and elevate the state of your brand message. This may seem like a simple series of questions to ask, but often companies have a hard time clearly articulating who they are, what they do and why it’s important.