Book Review: DISCOVER Questions Get You Connected


In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.

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8 Top Content Marketing Questions Answered

Marketing Insider Group

The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group. What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature […].

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

It is easy to keep chugging along, business as usual, but sometimes we need to ask ourselves some tough questions in order to snap out of a rut and discover a more direct route to our destination. I challenge myself and my customers to ask this set of questions.

3 Questions That’ll Blow Your Video Marketing Mind


Technology marches on, and as the planning season is upon us, the chimerical question raises its head once again: How will you stand out in 2018? Here’s a sneak peek: 3 questions that’ll blow your video marketing mind: 1.

7 Awkward Questions You Need to Ask Your Customers

Marketing Insider Group

The post 7 Awkward Questions You Need to Ask Your Customers appeared first on Marketing Insider Group. What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […].

5 Key Questions To Help You Decide When To Gate Content


It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more money. Content Marketing Demand & Lead Generation Digital Marketing Digital Marketing Strategies Inbound Marketing Marketing Automation Mobile Marketing

4 Key Questions We Have for Mark Zuckerberg


But what's fairly certain is that they'll have questions -- and we have questions, too. where HubSpot's Social Campaign Strategy Associate Henry Franco and I will be on the ground to cover Zuckerberg's hearings, I thought about what some of those questions are. Questions?

Your Questions About ABM — Answered!

The Mx Group

We had a very engaged audience, and many excellent questions about ABM came up. I wanted to share those questions and my answers with the goal of helping you realistically plan or adapt your own ABM strategies for 2018. I hope this helped answer many of your questions about ABM.

Marketing for leads – are you asking the right questions?

Sales Lead Insights

Key questions to ask to track and measure activity and results to improve your marketing return on investment. B2B marketing

3 Questions That Determine Who Should Attend Events

Marketing Insider Group

The post 3 Questions That Determine Who Should Attend Events appeared first on Marketing Insider Group. As the year comes to an end, planning and budgeting for next year’s event marketing strategy is on the top of many marketing to-do lists. With over $512 billion being spent on B2B events every year, knowing which events actually drove revenue is critical to deciding where to invest in attending or sponsoring next. But, […].

5 Questions to Ask Before Starting a Newsletter


That’s great, but it raises a lot of questions. Before you try them, though, it’s worthwhile to ask yourself some hard questions. To help you move forward with confidence – or to backburner this until you’re ready – consider these five questions.

3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

Marketing Insider Group

These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group.

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Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well.

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The 12 Days of Increase Sales Leadership Questions - Day 9

Navigate the Channel

Then ask yourself this increase sales leadership question: What is the one result from ALL of your efforts to increase sales leadership that would confirm 2018 was the best year ever for you? The answer to this question is where you begin planning 2018. Consider for a moment today is 12/21/2018.

Sales Hiring Questions to Hire Better Reps


Question: What are some common sales objections you’ve received? How a prospect answers this question can tell you a lot about how they read emotions and navigate tense situations. Question: How do you know when to give up on a prospect? Question: Sell us our own product.

Get Found Online: 5 Question Quiz

Writing on the Web

Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? How easy is it for someone to find you doing a search for answers to their problems?

Eight Critical Brand Health Questions You Should Be Asking

Great B2B Marketing

Complacency is a deadly risk to the health of your brand. Perhaps the most enjoyable part of my job is […]. Brand Brand Health Branding

10 Questions about 2014


This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide some crystal-ball some answers. (Photo credit: Wikipedia).

9 Questions to Ask Before You Make a Martech Investment


Many businesses have more tech products than they need. The martech market is so full of new and exciting products that it’s easy to be swayed by the possibilities of tech tools that sound great (and even are great), but aren’t necessarily a good fit for your organization.

5 Interview Questions to Assess Emotional Intelligence


Some candidates have mastered the ability of seeming emotionally intelligent -- responding instantaneously with practiced, too-good-to-be-true responses to classic interview questions, e.g.: What's your greatest weakness? 5 Interview Questions to Assess Emotional Intelligence.

Question-Answer SERPs: When Search Intent Is Nearly Certain


Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.


8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. No one question will help you create content that drives quality leads – leads that convert more readily to pipeline and revenue – more than this one.

Answers to Six Key B2B Marketing Questions

Great B2B Marketing

As I talk to clients, business owners and fellow B2B marketers, I hear the same questions and concerns on a […]. B2B Marketing

After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know


Over the course of two days, my colleague, HubSpot's Social Campaign Strategy Associate Henry Franco, and I spent no fewer than ten hours sitting in on Mark Zuckerberg's congressional hearings, as he answered questions from Senators on Tuesday and Representatives on Wednesday.

Evaluate Your B2B Marketing Strategy with 5 Simple Questions

BOP Design

As such, we’ve put together 5 simple questions you or your marketing team can ask to get a good idea of how well your current marketing strategy is working. Here Are Five Questions to Start Your Evaluation: Review: Are You Reaching Your Goals?

7 Questions to Ask Before Working With a Micro-Influencer


The way we ask for recommendations has evolved. Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase.

Three questions travel marketers should ask to create the right customer experience

Modern Marketing

In partnering with them, we have learnt that every travel marketer should ask themselves three simple questions: Should we increase the level of focus and effort we put on cart abandonment? It is no secret that travel is one of the most mature online markets in the UK.

3 Questions to Ask Before Launching a New Campaign

Modern B2B Marketing

Surely, someone must have noticed, cringed, or questioned. If you’re looking to veer into campaign s that touch on hot topics , ask these three simple yet critical questions to avoid making a culturally insensitive mistake: Could the ad be read as racist?

Ask the Right #Sales Questions

Sales Intelligence View

Seven major types of questions invariably come up in a sales meeting. Open Ended Questions. Almost every question you ask a prospect should be open-ended so the client has a chance to clearly articulate his or her needs. Questions that Identify Needs.

[VIDEO] 23 Questions with Jay Acunzo | Traackr


In a Vogue 73 Questions spin-off, we ask Jay Acunzo 23 questions to get his thoughts on everything from his biggest brand crush to his hidden talent

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy. 21 Questions To Help You Define Your Content Marketing Strategy.

9 Questions On Content Marketing [Q & A]

Marketing Insider Group

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. We do this through valuable content that solves a business problem or answers a key question.

Key Content Marketing Strategy: Answer Readers’ Questions

Writing on the Web

Does your website answer readers’ questions? You must devote a few key content pages to answering readers’ questions about your business products and services. How many times do you read a great blog and have questions about what it’s actually offering?

How to Create a Successful Webinar? Start by Asking These 7 Questions


I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. Now let’s pose some questions you can ask yourself to determine if you can pull this off. Other questions to ask yourself to help determine the platform: Do you envision a live or on-demand webinar? I can’t answer this question for you, but I do advise you to have a plan for tracking ROI for your leadership team.

New Questions for Mark Zuckerberg Emerge at House Energy and Commerce Hearing


Today was day two on Capitol Hill for Facebook CEO Mark Zuckerberg, who faced tougher questions from Representatives on topics that weren't covered in yesterday's Senate hearing. But as Johnson's question suggests, mistakes in content review go both ways.

B2B Reads: Creative Content and Closing Questions

Heinz Marketing

Do You Know the #1 Problem With Your Closing Questions? The post B2B Reads: Creative Content and Closing Questions appeared first on Heinz Marketing. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

4 Questions to Ask Yourself Before Outsourcing Content

Sales Engine

So before you outsource content development to a partner , ask these four self-assessment questions that will help you better determine next steps for finding the right resources.

Mark Zuckerberg Left 43 Questions Unanswered Last Week. Here's What Facebook Has Since Told the Public.


In the midst and aftermath of last week's Congressional hearings with Mark Zuckerberg, people have been questioning the preparedness of those involved. Was Mark Zuckerberg well-equipped to answer lawmaker questions? Okay, I'll answer some of the questions, using Facebook's website!

Marketing Automation Interview Questions (Use-case based)

Marketing Converts

Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for. Where do these marketing automation interview questions come from?

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Email Campaign or Essay Question? You Decide.

The Point

At least I’ll credit Integra for offering a buyer’s guide that purports to answer key questions facing SMBs who are evaluating cloud technology, but even the offer description falls flat.