Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

KoMarketing Associates

OCTOBER 27, 2020

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19. Compared to one year ago, most B2B buyers (68%) say that the length of their B2B purchase cycle has increased. CMOs and the Marketing Impact of COVID-19.

Purchase 166

Purchase B2B Gartner CMO 166

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. With the average sales rep spending just one-third of their workweek actually selling, identifying buyers that have demonstrated strong purchasing intent at the right moment is a critical success factor.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Navigate the Channel

NOVEMBER 16, 2023

However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” Do Your “Pre-Search” Leverage existing customer data for more insightful surveys.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2. See our services.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. It has been widely assumed that one effect of the pandemic — and especially of the initial, widespread lockdown — was to make not only consumers but also B2B buyers reliant on digital channels to research and execute purchases. Program manager Nichole Cook.

Customer Surveys 85

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 85

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. based on a 0-10 point scale.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

B2B Marketing Directions

NOVEMBER 29, 2020

The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity.

Purchase 98

Purchase B2B Vendors Case Studies 98

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Types of NPS Surveys. NPS Survey Questions.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

KoMarketing Associates

MAY 14, 2020

FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. About 63% of customers have a buying team consisting of up to four people, and 73% take between two and six weeks to make a final purchase decision. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". Why Blogs Lead to Purchases.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Genroe

NOVEMBER 11, 2019

The number and range of customer feedback surveys being undertaken by organisations wanting to understand how their customer’s feel about the organisation and its product is substantial. However, customer satisfaction surveys have a little bit of quantum mechanics in them!

Customer Surveys 40

Customer Surveys Purchase Customer Satisfaction Product 40

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. Lotame published “The State of Audience Data Research Report” and found that just 20 percent of marketers are “very confident” in the data accuracy of purchased data.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A new global survey by pollster Edelman supports that.

Customer Surveys 106

Customer Surveys Brand Identity Branding Trust Marketing 106

Only B2B

JUNE 30, 2023

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. This involves analyzing various data points and signals to identify purchase intent and align marketing strategies accordingly. According to Salesforce , B2B buyers are 2.8

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

KoMarketing Associates

FEBRUARY 6, 2019

Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. Statistics from the survey showed that millennials (90 percent) are far and wide more likely to click through to a business’s website from social media than Generation Xers (80 percent) and baby boomers (61 percent).

Social Media 145

Social Media Customer Surveys Social Marketing Media 145

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

KoMarketing Associates

JANUARY 24, 2019

Sizmek recently conducted the “Marketers Survey Results 2018: An Insider’s Look at Data, Walled Gardens, and Collaboration” survey and found that 84 percent of marketers are prioritizing “being data self-sufficient/working toward becoming data self-sufficient” within the next 12 months.

Customer Surveys 143

Customer Surveys Analytics Work Management Barriers 143

Porch Group Media

JANUARY 12, 2022

In a July 2021 survey of more than 1,000 US adults who had moved in the past 12 months and/or were planning to move in the next 3 months, furniture and home decor were among the top items purchased or anticipated to be purchased within the first 12 months of moving (47%). Many new movers made their purchase prior to moving.

Purchase 52

Purchase First-Mover Advantage Internet Marketing Customer Surveys 52

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? By that, we mean gathering feedback through customer surveys. That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. What Is a Popup Survey?

Customer Surveys 88

Customer Surveys Examples Click Rate Copywriting 88

SmartBrief - Marketing

DECEMBER 7, 2023

In seeking to better understand this behavioral difference, LoopMe leveraged our AI-powered surveying technology to conduct research and compare the findings. As for December shoppers’ plans, those surveyed on average said they would spend less year-over-year. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

KoMarketing Associates

MAY 10, 2019

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. The last time you purchased X, what was the reason?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

KoMarketing Associates

JUNE 18, 2018

That being said, marketers still start with a slight advantage over new customers – 89 percent trust brands at least “a little” when they make a purchase for the first time. The chances are even better when customers come back the second time around – 67 percent rate their trust as “high” by the time they return to purchase again.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

Bannersnack

DECEMBER 7, 2021

Between November 12 and November 15, we ran a survey in which we asked 1,139 U.S. consumer shoppers about their purchasing habits. The post Survey: 10 Consumer Trends to Keep an Eye on in 2022 appeared first on Creatopy Blog. So we went directly to the source.

Customer Surveys 98

Customer Surveys Trends Social Media Mobile Marketing 98

Biznology

FEBRUARY 15, 2017

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

SmartBug Media

NOVEMBER 9, 2021

There are a number of reasons that marketers send surveys to customers, most often to better understand their target market and improve customer satisfaction. They can even inform you of the types of products and services they would likely purchase. When It Comes to Survey Responses, More Is Better.

Response Rate 105

Response Rate Customer Surveys Marketing & Strategy Customer Satisfaction 105

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Data Source: Lucid.

Paid Content 101

Paid Content Purchase Product Research 101

KoMarketing Associates

AUGUST 9, 2019

According to a recent survey conducted by FacebookIQ, 78 percent of people perceive brands on Instagram as popular, while 77 percent see them as creative. About 54 percent of people who were surveyed said that they either made a purchase in the moment or after seeing a product or service on Instagram.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. What happened.

Purchase 100

Purchase Work Management Product Television marketing 100

KoMarketing Associates

DECEMBER 6, 2017

Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. The majority of respondents (68 percent) claimed that reliability was the most critical criteria that influences their purchase decision.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

KoMarketing Associates

FEBRUARY 13, 2019

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147