You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this February 26-28, 2024). You also may have already gotten information about our Early Bird ticket rates…
If you’ve never experienced #B2BMX, you might be wondering, “How can we justify purchasing tickets so early on when we’re unsure of what to expect, what we’ll learn, and who we’ll meet?”
That’s a valid question and concern. It’s akin to reserving seats for a Thanksgiving feast without knowing who will be at the table. As the organizers of this event, we recognize that it’s our duty to unveil some behind-the-scenes details and offer insights into the planning process at every stage.
We’ve been diligently seeking out authentic B2B practitioners to share their stories and best practices on our stage in a way that ignites excitement in the audience. Our past attendees have often shared how they return to their workplaces armed with a plethora of notes and tips, ready to enhance their performance and exceed their goals for the rest of the year. The timing of the event is perfect for this reason—you’ll have a full 10 months to implement and test everything you’ve learned, with the hope of achieving the same success as your peers.
While the entire agenda is still in the works, we’re thrilled to share a handful of sessions and speakers you can anticipate. Our aim is to provide you with enough information to inspire you to click that “Register” button, make travel arrangements, and enjoy significant savings with our Early Bird rates. This is just a taste of what we have in store, and we promise to return next month with more updates.
Roll Up Your Sleeves During Our Interactive, Hands-On Workshops
On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders. There will be between four and eight 2.5-hour sessions to choose from, including:
Preparing For The Next Generation Of B2B Marketing-Driven Experiences
with Matt Roberts & Derek Boshkov of Demand Spring
During this hands-on workshop, you’ll learn about the actions you need to take today to deliver the next generation of marketing-driven experiences, including how to plan for the skills you’ll need and techniques to influence your executive partners to lend you the support you need to grow.
Take A Seat At Our Demand Gen Summit Track For The Latest In, Well, Demand Generation
Our Demand Gen Summit track is filling up with awesome sessions already! There are three sessions I’m especially excited about:
Turning Data Into Dollars: Unleashing DTC Insights For B2B Growth
with Tara Clever, SVP of Marketing & Partnerships at MarginEdge
In this session, Tara will explore the unconventional blend of direct-to-consumer (DTC) and performance marketing strategies that when leveraged in B2B led to 40X inbound revenue in just four years at MarginEdge. This presentation will delve into the dynamic world of DTC marketing and unveil its hidden potential for supercharging your B2B growth.
The Golden Ticket: How To Build A Pipeline Acceleration Campaign
with Jennifer Fields & Katie Dell’Erario of Nexthink
Partners in Pipeline — Jen and Kait — both work as Sr. Demand Gen Marketing Managers at Nexthink, and are focused on integrated global customer upsell and new logo campaigns. They will talk the audience through steps to building, learning and measuring success with pipeline progression tactics.
How Bid-To-Future-Value Can Bring In More Qualified Leads From Search & Display
with Ken Williams of Search Discovery
In this session, Ken Williams, Google Solutions Lead at Search Discovery, will explain what bid-to-value is, why Google believes it will be important after the removal of third-party cookies in 2024 and how B2B brands can use some advanced analysis techniques to take full advantage of this powerful feature.
Get ABM Tips & Best Practices From A Googler During This Keynote
At B2BMX, you’ll see, hear from and meet B2B practitioners from companies of all shapes, sizes, budgets and industries. We personally believe there is something to learn from them all! So, we’re really, REALLY excited to have Steve Armenti of Google take our stage this year. Steve is a Group Marketing Manager, Global Demand Generation at Google and leads all growth marketing efforts for Chrome Enterprise, including campaign strategy, media activation, field marketing, web, marketing automation and operations and data analytics.
During his keynote, he’s going to dive into all aspects of account-based marketing (ABM). The keynote is titled, “B2B Buyers Want A Better Purchasing Experience — Get The ABM Framework That Delivers It” and Steve will show you how to use ABM in a new capacity to meet the evolving needs of today’s B2B buyers.
We hope this information gives you the push you need to buy your ticket to #B2BMX. This event is near and dear to our hearts, and we love flying out to Scottsdale every year to meet with our B2B community. The location is top notch, the weather is stunning, the vibes are immaculate, the networking is endless and the fun doesn’t stop for three days. We guarantee you will have the best time and you will learn so much!
We’ll be back with more information soon! But in the meantime, browse the agenda (there are more sessions there, too!) and get your ticket at our Early Bird Rate before the Dec. 7 deadline (and save up to $900!).
Take care and have a wonderful Thanksgiving holiday!
P.S. Just like the holidays, B2BMX is way more fun with your entire team! Bring a colleague (or more) to tackle our five breakout tracks together. We’re offering a 40% off discount to groups of three or more!
