Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Start 2021 Off with a Refreshed Digital Strategy.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. But the key thing to remember is that with these keywords, the audience is signaling they’re very close to purchase. Hitting the #1 position in search results is every SEO marketer’s dream. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Top Rank Marketing

DECEMBER 22, 2023

[Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

SalesIntel

JANUARY 21, 2022

According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights. Know Your Potential Customer’s Intent.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Digilant

JANUARY 18, 2024

Automatic Content Recognition (ACR) Leverage user preferences by targeting audiences based on their viewing habits, such as fans of specific March Madness games from 2023, real-time game viewers, or devoted sports enthusiasts.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

Only B2B

FEBRUARY 21, 2024

Explicit Intent: This is like your prospect shouting their needs from the rooftops. It’s a clear signal of active interest and purchase intent. Implicit Intent: This is where things get interesting. Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Launch Marketing

APRIL 12, 2023

Even more important than that, those who view consistent messaging across platforms and channels increase their purchase intent by 90%. As more interactions and engagements take place, more buyers are ready to take the next step in the buyer’s journey and learn more about your company and product.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

NuSpark Consulting

NOVEMBER 17, 2017

Consumers who have seen banner ads is difficult to measure (for example, measuring (un)aided brand awareness, ad recall / awareness and purchase intent) and thus not easy to translate the strategy into value. That being said, stats like view-through conversions and assisted conversions have value with measuring display performance.

Display 191

Display Advertisements Advertising Ad Frequency 191

Zoominfo

SEPTEMBER 15, 2020

Buyer Intent Data Sources. Buyer intent data is typically sourced from first (internal) or third (external) parties, which, when combined, offers a complete view of target account activity. So overall, with quality intent data, sales teams can craft these perfect messages for any target persona that crosses their path.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Inbox Insight

OCTOBER 27, 2023

Integrating it with your existing data enriches your understanding of buyer journeys, making it a vital component for a holistic view of buyer behavior and key behavioral indicators. However, if your aim is to obtain explicit purchase intent about your ideal B2B customer, opting for third party intent data might be the wiser choice.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

PureB2B

MAY 30, 2022

For example, if there is a peak in interest for B2B buyers looking for a marketing automation platform – the data will reflect that (thus indicating an increase in purchase intent). There are three common reasons why a prospect is looking for a solution online: Informational intent (they’re researching a topic).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Vidyard

JULY 16, 2014

Pushing video viewing history data into leads’ individual records allows you to better segment, nurture, and score your prospects based on the types of videos they watch on your website, and just how long these videos hold their attention for. Prospect #1 hits multiple pages, views a few blog entries, and downloads an eBook.

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Contacts Video Marketing 50

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Majority ( 87% ) of videos related to the business are viewed from a desktop. 92% of the videos viewed from mobile devices are shared with others. Social media videos are viewed 48% more than other platforms. Social Media Video Stats for Facebook 45.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Televerde

MARCH 20, 2024

These metrics are easy to track and highly tangible, but they’re also called “vanity” for a reason: They offer a surface-level view of engagement that doesn’t necessarily translate to real business value. The fallacy lies in the assumption that these metrics signify meaningful engagement or predict sales and revenue growth.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Porch Group Media

OCTOBER 8, 2020

When this is combined with first-party data, marketers can develop rich customer views for more personalized marketing outreach. Learn how to target in-market shoppers with our Success Kit to Purchase Intent Marketing. Interested in learning more?

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

Martech

AUGUST 24, 2023

With this partnership, riders will be served ads in-app while viewing their ETA screen, when they match with a driver and during the trip. Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. The new ad partnership with Rokt went live on August 9.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ads Enterprise Management 89

Oktopost

SEPTEMBER 12, 2023

Third-Party Intent Data (External) Third-party intent data is collected from external sources, that are not owned by your organization, revealing a broader view of your target audience’s behaviors. Third-party data providers help you identify potential opportunities that are in your blind spots.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Martech

NOVEMBER 20, 2023

Website visits and page views. A visit to your pricing page could signal purchase intent. Use this to inform your next move, crafting content that hits close to home and increases the chance of a sale. Monitor on-site interactions. Follow up with content that answers their questions and shepherds them towards buying.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

ClickZ

JANUARY 15, 2021

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. To quickly discover Jivox’s offerings, you can also view their Tech Talk below: Working with data, personalization, and cost savings. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

markempa

JULY 6, 2017

Lead management hasn’t been viewed through the lens of customer experience. Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent. Are they sales-ready?).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Sprout Social

JULY 25, 2023

The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel. Get these insights from GA metrics for a granular view of customer demographics through the Demographic details report. Also, get real-time reports and summary cards.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Tiecas

APRIL 23, 2024

Search engine optimization (SEO): Is your site optimized with modern techniques that focus on search intent rather than just keyword stuffing? Mobile responsiveness: Can your website be easily viewed and used on smartphones and tablets?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Only B2B

SEPTEMBER 28, 2021

When you combine these two techniques, as well as the capability to evaluate website visits, what content is being viewed, downloads, white-papers, and other metrics, you can actively monitor when a user’s engagement in a particular matter surges. Must Read: Predictive Modeling done better with the Purchase Intent Data.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

ClearVoice

MARCH 29, 2023

After all, page views can’t pay the bills. However, if you’re getting truckloads of views, but none of your site visitors are converting, you’re in the right place. It may be optimized for keywords that resonate with users who don’t have a purchase intent. Generating organic traffic is awesome.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Liveintent

MAY 24, 2021

Including other channels in your media plan or marketing mix can enable brand lift across most brand health metrics (like share of voice, unprompted brand recall, prompted brand recall, purchase intent, and brand equity), improve customer-acquisition-costs (CAC) and lower cost-per-acquisition (CPA).

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

FunnelEnvy

SEPTEMBER 29, 2021

This is what we and the experts out there think buyers are doing when they’re going through a purchase decision. I think that’s a somewhat limited view. If you think about this in terms of actual purchase intent of the buyer, it’s usually quite low for anything that has a significant price tag associated with it.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Only B2B

SEPTEMBER 28, 2021

When you combine these two techniques, as well as the capability to evaluate website visits, what content is being viewed, downloads, white-papers, and other metrics, you can actively monitor when a user’s engagement in a particular matter surges. Must Read: Predictive Modeling done better with the Purchase Intent Data.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

PureB2B

MAY 19, 2022

Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent? What is Intent Data? . Types of Intent Data Signals .

Purchase Intent 62

Purchase Intent Paid Content Purchase Intent 62

Only B2B

SEPTEMBER 21, 2021

When you combine prospect signals with buyer intent data, you have a clearer view of how to make the most of customer insights. This is how Intent Data data may assist you in identifying prospects who are actively making a buying choice based on the information they are consuming.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Marketing Insider Group

AUGUST 11, 2020

One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up. Obviously, most pop-ups will annoy your website visitors, especially if they appear to soon on page load, obstruct their view of the page, or have a condescending message.

Sales Management 269

Sales Management Top of Funnel Conversion Process 269

Marketing Insider Group

JANUARY 5, 2023

And if they plan to make a purchase decision relatively soon. This is all based on a deep analysis of specific kind of marketing lead that sales people viewed as high quality. The problem with this is it has no consideration of the purchase intent of the visitor / downloader. If they have the ability to buy something.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Moz

APRIL 21, 2020

Participants were given tasks with specific search terms at various stages of purchasing intent. They were consistently the first element viewed by users and were where users spent the most time gazing. In both information-based tasks, the featured snippet was the first element to be viewed (within two seconds).

SERP 66

SERP Google Purchase Intent PPC 66

Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

MAY 24, 2023

.” “Madison Logic’s consistent success speaks to our continuous innovation and dedication to delivering the richest dataset giving the best view of in-market accounts,” said Tom O’Regan, CEO of Madison Logic.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52