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CNET finds the sweet spot between direct-sold strategy and operational ease with Native Ad Blueprints

Liveintent

Not to mention they increase purchase intent by 18% and generate 9% higher brand affinity than standard banner ads. Find the sweet spot between augmenting its direct-sold strategy and upholding a reader-friendly experience. So, they’re clearly a win-win for everyone. Minimize operational friction.

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4 Ways to Avoid Mid-funnel Blind Spots

Martech Advisor

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Have you started to notice blind spots in your sales funnel? One of the biggest causes of sales funnel blind spots is lack of understanding. So, what can be done to plug these blind spots?

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

How to spot buying signals. Using the predictive data, you can set up your lead-scoring model to prioritize the companies that show genuine interest and purchasing intent. By tapping into the intent data, your sales team tracks the prospect’s activity, get’s a visual on the score, and makes a timely and productive call.

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What everybody was buzzing about during the Super Bowl

Martech

Purchase intent. In terms of turning all the Super Bowl attention to products and sales, The Farmer’s Dog drove more purchase-related discussions on social than any other spot during the game. How much did Rihanna get paid for Super Bowl?

Buzz 98
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How to Spot Purchase Intent? Check for These Five Signals 

PureB2B

Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent? What is Intent Data? . Types of Intent Data Signals .

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Third-Party Intent Data (External) Third-party intent data is collected from external sources, that are not owned by your organization, revealing a broader view of your target audience’s behaviors. Third-party data providers help you identify potential opportunities that are in your blind spots.

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How To Choose the Right Ad Platform for Your Business

Unbounce

For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. Purchase Intent. Demographics.