Martech

NOVEMBER 9, 2022

In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 14% higher purchase intent. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Also, HubSpot also reported that 18% of U.S. 57% higher brand consideration.

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

KoMarketing Associates

APRIL 3, 2019

Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field. This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent). That being said, there are some trends that are still niche.

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

KoMarketing Associates

AUGUST 29, 2018

Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. Google and Facebook, in particular, were go-to resources for business content among B2B audiences, according to the survey. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Social Media 120

Social Media B2B Media Purchase Intent 120

Inbox Insight

OCTOBER 27, 2023

Broadly, intent data can be divided into three main categories : First party intent data : This data is gathered directly from a company’s customers, and is the most reliable source of data as it is collected directly from their interactions with your website, products and services. The post What is B2B Buyer Intent Data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

FEBRUARY 11, 2024

First-Party Intent Data: Did you know? Companies that prioritize first-party intent data are 2.3 Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Explore different data providers and partners.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

KoMarketing Associates

JULY 9, 2019

Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. Spiceworks conducted a survey of more than 250 marketers to gauge which trends are on the rise in the B2B realm.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. Spiceworks surveyed more than 250 B2B marketers to determine which trends are on the rise in terms of marketing tactics.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Porch Group Media

NOVEMBER 3, 2020

With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. The McKinsey survey also revealed that a third of consumers value constant access to a private vehicle more than before COVID-19.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Intent 98

Ignite

JULY 27, 2023

According to one survey by BCG and LinkedIn, 39% of marketers reported they were already seeing a negative impact on their marketing performance. This type of information can include preferences, purchase intention, and personal preferences. The loss of cookies is already having significant effects in the marketing world.

Marketing Proposals 62

Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Martech

APRIL 5, 2022

Heat Test Report ). The game attracted more players, specifically females — Nintendo reported a rare even split of male and female players. (McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Catalyst ) Diverse companies are 70% more likely to capture a new market audience. A big improvement. Forrester ).

Business 113

Business Loyalty Paid Search Agency Acquisitions 113

SalesIntel

JANUARY 21, 2022

According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights. More Personalized Targeting From the Go.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Porch Group Media

DECEMBER 4, 2019

As an example, in a recent survey by the Advertising Research Foundation, 93% of respondents said they would be willing to share their gender with a website, but that dropped to 90% if it meant the data was used to create a personalized experience. Purchase history was also very important, with retailers leading at 94%.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) The report is based on first party data.

Research 52

Research B2B Purchase Intent Paper 52

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. In 2020, digital video ad spending was reported to be $9.95 Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Liveintent

JANUARY 28, 2022

Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Surveys have long been a staple on the customer service side of things, but brands have begun incorporating them into the shopping experience and making them more interactive. .”

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

ClearVoice

MARCH 29, 2023

It may be optimized for keywords that resonate with users who don’t have a purchase intent. Suppose your goal is to increase downloads of your industry report. Get 20,000 industry report downloads in three months). Low-quality content. Add relevant and compelling visuals to make your blog posts more engaging.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. The belief was the more your audience consumes, the closer they are to a purchase decision.

Demand 52

Demand B2B Webinar Metrics Intent 52

NetLine

AUGUST 9, 2022

Our annual Content Consumption Report is truly one of the best reports available to B2B marketers. Long-form Content Registrations Indicate Greater Purchase Intent. If you’re interested in our annual report but don’t have an hour to dive into all of its nuances, this article is perfect for you and your colleagues.

Stats 52

Stats Paper Purchase Intent B2B Marketing 52

Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Choozle

MARCH 18, 2022

Create a strategy with Amazon Ads and target customers who have abandoned their cart for similar or competitive products and leverage Amazon’s product retargeting to start driving purchase intent shoppers towards your products and offerings. Closed Loop Attribution Reporting: Attribute all metrics related to conversions (i.e.,

Amazon 81

Amazon Activities Ads Cost Per Click 81

Porch Group Media

APRIL 28, 2021

While intent data has been discussed for some time in B2B marketing, B2C marketers should also be focused on using intent data in their outreach. According to new research by Ascend2, 94% of marketers agree that using data to track purchase intent will give marketing and sales teams a competitive advantage in the year ahead.

Intent Data 52

Intent Data Planning Intent Marketing Strategy 52

PureB2B

JUNE 13, 2022

And how can these companies trust intent data to offer the right kind of insights that drive optimal growth? Intent Data Sourcing Insights. Think of external and internal intent data sources as the yin and yang of strategic lead generation. Want more insights about intent data from today’s sales and marketing professionals?

Intent Data 62

Intent Data Intent Ideal Customer Profiles B2B 62

Parse.ly

JULY 21, 2022

Content is essential for B2B companies to make purchasing decisions. According to Demand Gen’s 2022 Content Preferences Report, 72 percent of B2B buyers engage with at least three pieces of content before talking to a salesperson. Zendesk’s annual reports. Zendesk’s annual reports. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. Movers are purchasing solar panels prior to moving. Postal Service.

First-Mover Advantage 52

First-Mover Advantage Purchase Intent Acquisitions Purchase 52

Oktopost

MAY 23, 2022

It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) And second, the report is based on first-party data.

Research 52

Research B2B Paper Content 52

markempa

NOVEMBER 3, 2014

MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report. Of the 1,745 marketers surveyed, the research showed the following: 68% of study participants have not identified their Sales and Marketing funnel. Lead tracking and reporting (Closing the loop between sales and marketing).

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

Porch Group Media

MAY 11, 2022

V12 partnered with Ascend2 to field the 2022 Marketer’s Perspective on Mover Marketing survey to ask senior-level marketing professionals what was preventing them from implementing a mover marketing program. So, why are some marketers still on the fence about mover marketing? These were their top reasons why.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Outgrow

DECEMBER 26, 2019

82% of marketers have reported an increase in open rates through personalized emails as compared to generic emails. 92% of marketers reported using personalization techniques in their marketing. 87% of marketers report a lift in success due to personalization. What Do Marketers Say? Consumer Behaviour. Conclusion.

Statistics 70

Statistics Personalization Outgrow Purchase Intent 70

PureB2B

MAY 19, 2022

Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent? What is Intent Data? . Types of Intent Data Signals .

Purchase Intent 62

Purchase Intent Paid Content Purchase Intent 62

Aberdeen

JANUARY 25, 2019

The column draws on Spiceworks’ 2019 State of IT Marketing report, and according to that report: 37% of B2B companies surveyed intend to increase their marketing budgets, 42% of B2B companies expect their marketing budgets to remain the same as in 2018, and. LinkedInterest-based Targeting.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40