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Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights

Only B2B

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts. times higher conversion rate.

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Are Advertisers Getting Purchase Intent All Wrong?

Martech Advisor

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. B2B vs. B2C Intent. Forbes, 2018). buying a sweater vs. buying a car).

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[Research Round-Up] NetLine's Latest Research On B2B Content Comsumption

B2B Marketing Directions

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) And second, the report is based on first-party data.

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[Research Round-Up] NetLine Report Examines B2B Content Consumption

B2B Marketing Directions

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.)

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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo

Zoominfo

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. 14% higher purchase intent. That’s up from 32% in 2019.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Report] Within two years marketers will work with an average of 7.5 marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers.