KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Previous research shows that video marketing, for instance, is beginning to grow in prominence.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) And second, the report is based on first-party data.

Research 52

Research B2B Paper Content 52

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 102

Differentiation Research Brand Identity Branding 102

Only B2B

APRIL 3, 2024

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. Our report reveals that account executives (AEs) increased their average win rates by 48% after implementing ZoomInfo’s solutions.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs).

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. 14% higher purchase intent. That’s up from 32% in 2019.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Google Analytics provides automatic reports that can help make data an integrated part of your routine. The report looks like this: Image Source. Add or update calls to action to align with user intent.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). First-Party Intent Data: Did you know? Companies that prioritize first-party intent data are 2.3

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Aberdeen

FEBRUARY 15, 2019

Can we see obvious differences in the content consumption habits of people conducting buyer research in a particular space? Specifically, we identified all those users who seemed to be actively conducting buyer research. (We The latest news is a distraction for buyers conducting research. A Few Takeaways.

Research 40

Research Intent Data Content Purchase Intent 40

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Nuvi

DECEMBER 8, 2021

Report finds that retailers must prioritize online and in-store experiences, as well as employee experience this holiday season, and beyond. million shopper reviews, Reputation’s report ranked the top retailers in 2021 and uncovered key trends to look out for: . Actions are important because they signal someone’s purchase intent.

Google 40

Google Business Ideal Customer Profiles Purchase Intent 40

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. Among B2B marketers, in particular, video marketing is beginning to become a go-to form of content marketing, according to previous research. B2B Marketers and Video Marketing Tactics.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

B2B Marketing Directions

FEBRUARY 25, 2024

This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). 38% of the non-CP campaigns) produced improvement in brand perception, brand preference, and purchase intent. The trouble is, I don't know which half." 45% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Marketing Insider Group

NOVEMBER 7, 2022

I spoke to all my colleagues, I dove into our CRM, I poured over our reports. With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. 4x more revenue Lifetime Value (LTV) from our research. Conduct Keyword Research and Topic Modeling.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Aberdeen

JANUARY 25, 2019

This Knowledge Brief by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience highlights the benefits market research organizations achieve by incorporating advanced analytics into their activities. How Advanced Statistical Analysis Can Benefit Market Research Firms 104.18 Download Now.

Statistics 40

Statistics Analysis Research Intent Data 40

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Porch Group Media

NOVEMBER 3, 2020

With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. An article by Car and Driver reports that J.D. Research has always shown that buyers “intensely dislike” the car buying process.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Intent 98

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What are the benefits of using buyer intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. In 2020, digital video ad spending was reported to be $9.95 Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Madison Logic

JANUARY 17, 2024

The report found that extortion was the common type of cyberattack reported by manufacturers, due in large part to their integral role in the global supply chain and the complexity of their operations.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Marketing Insider Group

AUGUST 11, 2020

A case study reported by Beem Digital showed that when the CTA was placed on the bottom half of a very long landing page, conversions grew by over 300%. One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up.

Sales Management 269

Sales Management Top of Funnel Conversion Process 269

Porch Group Media

DECEMBER 4, 2019

Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction. All three industries surveyed report similar usage of email activity and website behavioral data.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62