Understanding intent in the era of work-at-home B2B purchase research


Employees who once did all their purchase research from a business campus now work remotely, and B2B marketers need to identify and activate these new sources of purchase intent signals – no matter where they originate. B2B purchase research comes home, for good.

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. In propensity to buy analysis, you look deeper, beyond simply which companies might be a good fit for your offering some time, to examine key indicators of a higher likelihood to seriously consider a purchase in the near future. HG Data can help you determine if your prospects are ready to upgrade, renew, or purchase a new technology solution.

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