Set your Account Intelligence on FIRE

HG Data

FIRE (Fit, Intent, Recency, Engagement) consists of four parts which, when applied together, enable your teams to build powerful ABM campaigns that target the right accounts at the right time. INTENT — Even if the account is a good fit for your solution, do they want to buy your product right now ? RECENCY — How recently did their contracts end, and/or begin signaling intent to buy via engagement with your channel?

Finding Meaningful Patterns in Intent Data Requires Advanced Analytics

TrueInfluence

In my recent post about how we here at True Influence collect intent data to fuel our demand generation and market intelligence products, I noted that the essence of Big Data is knowing how to correlate billions of pieces of information to find meaningful, actionable patterns. Since then, we’ve constantly honed Relevance Engine’s algorithms to find patterns in purchase intent activity that go well beyond just recency and frequency.

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Don’t Play with FIRE, Unless You’re a B2B Marketer

Triblio

FIRE stands for – Fit, Intent, Recency, and Engagement. You can gather purchase intent data by looking at account-level engagement on your own website with vendors like Triblio and/or third-party intent data from vendors like Bombora (see Veristor case study [link] ).

“Ask an ABM Expert” Season 1 Highlights

Triblio

A sales and marketing thought leader, Bob explains why the combination of web personalization with advertising, purchase intent data, and predictive analytics is so powerful for driving a successful ABM program. What’s intent data, and how do you combine it with ABM?

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. In propensity to buy analysis, you look deeper, beyond simply which companies might be a good fit for your offering some time, to examine key indicators of a higher likelihood to seriously consider a purchase in the near future. HG Data can help you determine if your prospects are ready to upgrade, renew, or purchase a new technology solution.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

Intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. But the fundamentals remain the same, as when True Influence helped define the intent marketing category a decade ago.

What is eRFM?

DotDigital

Using insights such as the recency, frequency, and monetary value of past purchases (RFM) enables you to identify customers who have the highest potential. Inactive: customers who have not made a purchase in a long time. Discover critical first purchase intent.

Understanding intent in the era of work-at-home B2B purchase research

TrueInfluence

Employees who once did all their purchase research from a business campus now work remotely, and B2B marketers need to identify and activate these new sources of purchase intent signals – no matter where they originate. B2B purchase research comes home, for good.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

Purchase intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. How to choose an intent provider. How to increase the impact of intent data.

Digital marketing for financial services: best practices

Choozle

A couple of notes on CRM targeting: CRM Onboarding is available with the purchase of a monthly Data Package , which also includes Web Insights. Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert.

Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

DotDigital

It’s about understanding customer intent. Like dotdigital’s new eRFM customer modeling tool, new tech makes it even easier for merchants to recognize customer intent and utilize these moments to generate more sales. . Customer intent for ecommerce marketing.

Digital marketing best practices for travel & hospitality

Choozle

Oracle allows you to target people who are in-market for hotels and have demonstrated intent to book air travel, hotels, car rentals, cruises, and vacation packages. Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert.

Digital marketing best practices for travel & hospitality

Choozle

Oracle allows you to target people who are in-market for hotels and have demonstrated intent to book air travel, hotels, car rentals, cruises, and vacation packages. Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert.

4 Ways Marketing Automation + Video Integration = Smarter Marketing

Vidyard

And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. If the video view puts the lead’s score over the pre-determined scoring threshold, the assigned sales rep is notified that a lead is on the “hot prospects” list , including a direct link to the lead’s history, from initial contact, to all content viewed, to recency and frequency of visits, purchases, and more.