Set your Account Intelligence on FIRE
NOVEMBER 11, 2019
FIRE (Fit, Intent, Recency, Engagement) consists of four parts which, when applied together, enable your teams to build powerful ABM campaigns that target the right accounts at the right time. INTENT — Even if the account is a good fit for your solution, do they want to buy your product right now ? RECENCY — How recently did their contracts end, and/or begin signaling intent to buy via engagement with your channel?