B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). Magic Words is a worthwhile read because it raises marketer awareness of this important topic.

Paid Search Agency 50

Paid Search Agency Custom Publishing Advertising Agencies Rules 50

Marketing Insider Group

NOVEMBER 30, 2021

Read on for our ready-to-use guide on how to write a blog article introduction like a pro. 8 proven ways to write a blog introduction like a pro. They won’t wait around until you get to the point 1,000 words later. Write the blog introduction last. You’ll find that writing your intro will come a lot more easily.

Custom Publishing 352

Custom Publishing Tactics Search Marketing Lead Scoring 352

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. The way you write and publish your posts can impact your reach, authority, and overall success. The way you write and publish your social media posts can impact your reach, online authority, and overall success. A strategy.

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Social Media Media Content Linkedin 264

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

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Content Marketing Lead Scoring Lead Ranking Content 349

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Marketing Insider Group

JUNE 12, 2023

For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Image Source Keep It Simple One of the biggest traps in trying to create remarkable content is the feeling that you have to sit down and write “War and Peace.” You just have to do it.”

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Content Act-On Viral Marketing Fulfillment 240

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Ding, ding, ding! Image Source 1.

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Marketing AI Budget Programs Tools Copywriting 196

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. All your research, great writing, and video production can set the stage. Don’t the words “case study” just conjure up a picture of a yawnfest? Now don’t get me wrong.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

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Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Marketing Insider Group

SEPTEMBER 12, 2023

Sure, it has speed, but creating high quality content takes more than quickly stringing words together. AI, with its predictive capabilities, determines the prime times to publish or promote content, based on when your audience is most active. Are you ready to publish high-quality content consistently? Perfect Timing.

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Marketing AI Distribution Content Marketing Content 281

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. You Aren’t Writing for Your Audience. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Some more complex words are necessary at times, but if you’re using words that don’t sound like your audience, you need to simplify.

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B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

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SEO Ad Frequency User-Generated Content Custom Publishing 145

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. On average, it takes about 4 hours to write a blog post. The average blog post length is 1,416 words in 2023. The average blog post length is 1,416 words in 2023. Only 14% of bloggers write blog content that’s 2,000+ words in length.

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Statistics Paid Content Stats Blogger 94

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. True or false: ChatGPT can’t write in my brand voice? The first part is The rise of generative AI.)

Marketing AI 128

Marketing AI Work Management Generation Marketing Automation Services 128

Anyword

FEBRUARY 1, 2023

Many writers would say that nothing beats the feeling of finding the perfect word or crafting a sentence that flows off the page (or screen). As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. You’re sitting at your computer, trying to write something, but nothing comes out.

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Process Copywriting Content Blogger 98

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. For best results, your blog posts should be between 1,760 and 2,400 words. Will people read 2000-word blog posts?

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. Avoid publishing AI content without a solid editor juicing it up and adding opinion, humor, and personality.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Animalz blog

APRIL 18, 2023

The inference: that Google would penalise sites creating AI content, something which Mueller compared to “spinning” — the process of taking existing content and using synonyms and word reordering to create something seemingly new. AI-generated content contains original writing, and can even contain completely new ideas.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. SEO tools are part of the problem because they restrict you to writing only about things people already search for. It’s crucial to write for your readers first, however.

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Top of Funnel SEO Brand Identity Branding 188

Contently

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? NLP platforms can analyze massive volumes of words and phrases to find meaning, patterns, and context. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on.

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Lead Ranking Marketing AI Process SEO 154

Convince & Convert

DECEMBER 15, 2023

By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. He’s building an AI tool for writing and collecting his first set of users with a discount. It’ll determine your pillar topics, publishing frequency and approach to driving engagement. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Rather than feeling constrained by them, think of them as a way to ensure your writing is well-organized and on-topic.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Write a one-sentence summary of the article, and share a link to it in your comment section or bio.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Writing, filming, editing, graphic designing – even just idea creation. Let’s say we asked you to write a letter. The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

Top Rank Marketing

APRIL 3, 2024

Break through the feed: Tips for B2B marketers on LinkedIn Craft a unique hook to pull your audience in Imagine writing something and no one reading it… ever. For best performance, your text should range from 900 to 1,200 characters, feature short sentences under twelve words, and avoid using language that comes off as too promotional.

Linkedin 95

Linkedin B2B Marketing Tips B2B Thought Leadership 95

Optinmonster

MARCH 22, 2024

You may have heard about some popular publishers who have disabled their blog comments due to a high volume of spammy and low-quality comments, and you’re wondering whether you should too. On the other hand, many publishers still argue the case for keeping blog comments.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Do’s and Don’ts for Blog Writing for Lawyers. Do: Write to a Specific Niche Law Firm Audience. Why Your Law Firm Needs a Blog.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Even if you’re a solo content-generating machine, having a plan in place will save you on those days when you have no idea what to write about.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Navigate the Channel

OCTOBER 10, 2023

Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. Regularly writing about trending topics forces you to stay up-to-date with the latest developments in your industry. How often should I publish new blog posts? Consistency is key. Yes, you can.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? You also don’t need to dedicate hours of your day improving your writing. With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ).

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Newsletter Paper Storytelling CAN-SPAM 133

Buffer

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Thanks to its simple interface and Twitter integration, anyone can start creating and publishing a newsletter and immediately find an audience. Why use Revue? Ghost has a great guide to getting newsletter sponsorships.

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Newsletter Twitter Domain Advertising Mediums 116

Lead Forensics

MARCH 12, 2024

For others, it is words, and reading and writing text. Usually, it will help to explain something and by concentrating on the visual aspect, achieve this in a very different way to words. The wording, style and design should all be guided by your audience. Are they more focused on numbers? That kind of thing.

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

Optinmonster

APRIL 12, 2024

You have probably heard the saying, “A picture is worth a thousand words.” In other words, you will never see a case study, if properly developed, that’s vague or general. After publishing a case study, you can then hone in on specific takeaways and use them as a framework for spinoff content.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job. Emphasis on the word “relevant”.

Curation 86

Curation Work Management Marketing Management Service 86

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. You can be a full-time writer—and while it may not look like a fairytale or Hollywood rom-com, it’s more than possible to pursue writing full-time.

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Newsletter Custom Publishing Social Media Communities 103