Marketing Insider Group

DECEMBER 20, 2021

I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. If your business regularly publishes content but isn’t seeing results, a content audit is a good place to start in remedying the problem. This is critical.

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Outsourcing your content creation will not only help you save time, but also publish consistently and gain expert advice. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

The Point

OCTOBER 11, 2022

I was asked by the team at Demand Gen Report to contribute my views, and those thoughts are republished below. More than ever, marketers need to think of themselves as publishers. You can download the complete report (registration required) here. Buyers want information of value that isn’t just a list of reasons to buy your product.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

JANUARY 31, 2023

About 87% of clients view marketing agencies as a valued business partner, but only when they are utilized to their full potential. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Marketing Insider Group

NOVEMBER 23, 2023

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

MAY 3, 2021

B2B content teams can inject creativity, simplicity, and a point of view to resonate better. Companies publish millions of blogs every day. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Develop a Point of View. A point of view doesn’t have to be controversial.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Biznology

OCTOBER 23, 2017

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon will then use this data to enhance targeted advertising on the U.K.

Amazon 97

Amazon Lock-In Privacy Marketing Proposals 97

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

Sprout Social

DECEMBER 15, 2023

If your internet is down or you can’t get to your computer, a scheduled Facebook post will still publish at the right time. Instead of staying up late or setting a 3am alarm just to publish a Facebook post, reach audiences across the globe with a scheduled post. And scheduling ensures that reliability.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Sprout Social

NOVEMBER 29, 2023

Scheduling and publishing: Scheduling Instagram posts is a form of automation—an essential form that every social media team needs. Sprout can assist with a number of tasks, like publishing, response management, productivity tools and analytics. Instagram automations available: Comments Likes Story views Profile visits 5.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Martech

MARCH 7, 2024

If all of the inventory became worth much less than it is now, many independent publishers will suffer. With inventory from independent publishers becoming less valuable, where could budget be redirected? With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people.

Privacy 111

Privacy Advertising Agencies Work Management Marketing Management 111

B2B Marketing Directions

MARCH 31, 2024

Dr. Kahneman gained prominence in the 1970s when he and fellow psychologist Amos Tversky published several scientific papers describing their research on human decision-making under uncertainty. Like thousands of others, I have been greatly influenced by the views advanced by Daniel Kahneman.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Optinmonster

MARCH 22, 2024

You may have heard about some popular publishers who have disabled their blog comments due to a high volume of spammy and low-quality comments, and you’re wondering whether you should too. On the other hand, many publishers still argue the case for keeping blog comments. Here’s a quick breakdown of what each had to say.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Contently

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. The best ones are created and influenced by various perspectives, not just the view of the marketing department.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

33Across

MARCH 19, 2024

Publishers can now get a detailed view of their supply performances across their Lexicon-enabled partner platforms with the new 33Across Analytics Module via Prebid. Now that we’ve officially entered the cookie deprecation era, having the right analytics tools for your identity initiatives is more important than ever.

Analytics 62

Analytics Tools Product 62

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Martech

DECEMBER 19, 2023

Impossible to Ignore: Creating Memorable Content to Influence Decisions By Dr. Carmen Simon Publisher: McGraw Hill The central focus of Dr. Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. Yeah, that was fun.

Paid Search Agency 112

Paid Search Agency Classified Ads Advertising Agencies Work Management 112

Contently

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. The brand publishes on different platforms to reach different audiences. Publish and distribute content. Run a gap analysis. Want is key here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record. You can watch a demo here.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Top Rank Marketing

OCTOBER 6, 2023

adults viewing the sectors in a positive light, and a scant six percent perceiving them as very positive, with 40 percent holding either somewhat or very negative views of the industries. antitrust case trial against Google. MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

SMS 107

SMS Bundling Terms and Conditions Opt-out 107

SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. The logic behind this is that the Instagram Reel algorithm favors recently published Reels over older ones. Look at when you got the most views, the most likes, and the most comments.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

MARCH 11, 2024

From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. ID5’s Universal ID ID5’s solution hinges on its deep reach and partnerships with publishers worldwide.

Cost per Acquisition 119

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 119

Navigate the Channel

NOVEMBER 6, 2023

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Search Engine Journal

AUGUST 18, 2021

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The post Facebook’s First-Ever Report On Most Viewed Content appeared first on Search Engine Journal.

Content 141

Content Facebook 141

B2B Marketing Directions

APRIL 20, 2024

Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. The study defined "thought leadership" as "content that offers expertise, guidance or a unique point of view on a topic or in a field." Some of the study results were reported by type of survey respondent.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

SEPTEMBER 22, 2023

While 66% of respondents reported a favorable view of the oral care brand after seeing the positive post and 70% reported a favorable view after viewing a neutral post, only 57% reported a favorable view of the brand after viewing a negative post,” the report stated. He is charging they caused advertisers to leave.)

Social Media 99

Social Media Studies Media Brand Identity 99

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

Sprout Social

MARCH 31, 2021

Scheduling Twitter posts ahead of time allows you to organize your Twitter publishing efforts so you can remain productive during the day. So feel comfortable knowing you can publish your Tweets based on your pre-planned schedule, whether it’s around a specific campaign or seasonal content. Better organization and productivity.

Twitter 139

Twitter Social Media Custom Publishing Ideal Customer Profiles 139

Contently

JANUARY 17, 2023

And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. Define what you view as “reliable sources” and inventory them. Few content teams have someone with such a keen eye for facts. Inventory the facts and fact-ish details in your content.

Practices 151

Practices Generation Best Practices Content 151

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be? Video duration.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

SEPTEMBER 29, 2022

Toggle the Hide Like and View Counts option on. ” How to hide likes on your Instagram posts before publishing. But, you can make this change either while you’re publishing the post or after you publish. This will also hide view counts for videos posted to your feed.

Social Media 106

Social Media Comparison Privacy Profiling 106