Remove publisher vertical
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Microsoft Advertising introduces Chat API for publishers

Martech

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. Microsoft is reaching out to publishers and other partners with the API in order to build this next wave of chat experiences together. Verticals for new Bing. Monetizing chat experiences. Get MarTech!

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

Then there are a couple hundred category and vertical market leaders in the torso. Vertical software companies — specialize in a specific industry (small or large). Vertical, regional, functional specialist, and ecosystem software products have less potential scale than horizontal ventures. Will this trend continue?

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What are YouTube Shorts and how to use them

Sprout Social

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Record in vertical format. So just keep it easy and stick to vertical.

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The customer data platform market

Martech

CDP market makers Here are just some of the key players in the CDP market space: ActionIQ ActionIQ specializes in the enterprise market across a broad spectrum of verticals. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

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An Introduction to Vertical Social Networks

Buffer

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Expanding into new industries.

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