Oktopost

MAY 4, 2023

He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. He even shares how to know if it’s the right time to publish a survey and his rollout process that has allowed him never need to “kill” a survey.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

KoMarketing Associates

NOVEMBER 17, 2020

Brightcove recently published the “Q2 2020 Global Video Index: Enterprise and Retail Edition” report, and statistics showed that enterprise video views on computers increased 66% during the second quarter of 2020.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

Marketing Insider Group

APRIL 11, 2023

An SEO marketing team will make sure your website and content is: Technically advanced Optimized for mobile search Valuable to searchers and search engines Designed to convert site visitors Hiring an agency that specializes in SEO is non-negotiable when it comes to competing with other websites for a top-ranking spot on Google SERPs.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Martech

OCTOBER 4, 2023

Any publisher who participates in this type of partnership must abide by our publisher policies.” ” Will Google help X mark the right revenue spot? .” “This is an opportunity for our advertisers to reach a broader audience, but as always they can choose what sites and apps their ads run on. Stay tuned.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Twitter Ads 128

Biznology

MARCH 31, 2022

The common types of videos produced today — explainers, spot commercials, demos, etc., It helps avoid high-visibility mistakes and gives everyone a share of ownership in the video before it’s published to the world. For example, one striking finding in the Parse.ly are ill-suited for virtual events and interactive online marketing.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

KoMarketing Associates

MAY 12, 2020

Extreme Reach recently published its “2019 Q4 and Full Year Video Benchmarks” report, and data suggested that the average VCR in Q4 2019 was 88%. This data suggests that 15 seconds may be the “sweet spot” for video marketers. Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research.

Marketing Report 156

Marketing Report Video Marketing Advertising Benchmark Statistics 156

Hive9

AUGUST 18, 2020

When you look back at 2020 marketing predictions published prior to the pandemic, you might notice advice that ended up being pretty spot-on, a little inaccurate or maybe even more relevant than you anticipated in terms of its representation of our actual state of affairs this year.

Marketing & Strategy 141

Marketing & Strategy Marketing Strategy Course Marketing 141

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. One of the most critical things that you’ll realize when you look at ROI is that content, as long it’s published, continues to deliver ROI. The Basics: Defining the Contenders. Now, on to the numbers.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Sprout Social

NOVEMBER 29, 2023

People can spot a bot at a glance. Scheduling and publishing: Scheduling Instagram posts is a form of automation—an essential form that every social media team needs. Sprout can assist with a number of tasks, like publishing, response management, productivity tools and analytics. We say no—but only if you do it right.

Automation 114

Automation Tools Work Management Marketing & Strategy 114

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 96

Facebook Digital Asset Management Tools Branding 96

Marketing Insider Group

MAY 12, 2020

To rank well, you must publish posts often — at least two to four times a week. You need to publish relevant blog content regularly. Consistent publishing builds trust in you, your brand and your products. Finally, you need to publish blog posts often to get the traffic you need to rank high in searches for what you sell.

Lead Scoring 288

Lead Scoring Lead Ranking Paid Search Agency Keywords 288

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Brandpoint

NOVEMBER 30, 2021

You can also click directly through to the placement online to easily view your story as it appears on publisher sites. Now, everything is located in the same report , making it easy to see the impact and results of your campaign in one spot. All of this gives you a more complete look at your success story.

Distribution 118

Distribution CTR Click Rate Landing Pages 118

Marketing Insider Group

JUNE 22, 2020

Publish quality content and sustain the pace of publication. Publish Quality Content Consistently. Let those factors determine the content you’ll publish. Keep all your content consistent with your new brand image – and publish often, at least two to four times a week. Create content in the formats they want.

Content Marketing 260

Content Marketing Branding Brand Identity Marketing Agencies 2 260

Marketing Insider Group

NOVEMBER 14, 2022

They needed help increasing the publishing cadence, optimizing articles for SEO, and delivering more valuable content to their audience. David and Michael believe that brands need to think of themselves as publishers, which made MIG the perfect partner for Contract Logix’s growing content needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Sprout Social

MARCH 15, 2024

These viewers are engaging with long-form content (hint: not 15-second ad spots). Published on 1. While Singh doesn’t publish as much long-form content these days, she posts plenty of YouTube shorts of her behind-the-scenes life as a celeb. The platform’s largest creators drive millions of views in a matter of days.

Youtube 104

Youtube Viral Marketing Peer-to-peer Impressions 104

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. How to add hashtags to your LinkedIn articles Publishing articles on LinkedIn? When you publish your articles, your hashtags will become clickable and searchable. LinkedIn is more than just a networking site.

Linkedin 113

Linkedin Trends Eye-Tracking Marketing Agencies 1 113

Marketing Insider Group

AUGUST 26, 2020

We’ve found that having one place to plan, collaborate, create, publish, and distribute your content allows you to accomplish a lot more in less time. Once you have those data, you can measure their increase as you adjust your strategy to publish more of what works to drive those numbers. Here, we use DivvyHQ.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Contently

FEBRUARY 21, 2023

The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. In practice, this may mean publishing a social post or press release to address a common audience concern or hesitation about your brand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Top Rank Marketing

AUGUST 25, 2023

billion, according to newly-published forecast data. percent by 2025, according to newly-published social video forecast data. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Kevin Indig

SEPTEMBER 18, 2023

For publishers, content is the product. For publishers, content is the product. Publishers remember the revenue drops caused by social media and modern search engines in the late 2,000s. As a publisher, develop AI tools to make content creation more effective. that follow the same robots.txt guidance in every country.

Lead Ranking 73

Lead Ranking Lead Scoring Wikipedia High Quality Lead 73

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. I think a lot of publishers and brands, over the last 16 months, have realized that.” ” Email’s role as an identity solution. .”

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Contently

JULY 27, 2020

Do you understand the type of content your audience craves , and have you identified the sweet spot where what your brand cares about and what your audience cares about overlaps? Content Strategy. Do you have one, and does it have all seven key components ? Creative Talent.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

ClearVoice

AUGUST 6, 2021

They began as a way for Google to highlight insightful long-form content, especially those written by authoritative publishers on broad topics like happiness, engineering, or political issues. In-depth articles were primarily evergreen content written by well-known publishers and news outlets. What does an in-depth article provide?

Google 98

Google SERP SEO Domain 98

ClearVoice

JANUARY 31, 2024

We’ll cover the top five common content outsourcing mistakes to avoid, including the strategies to help you spot and steer clear of these mistakes to ensure successful outsourcing partnerships. It helps you develop a cohesive publishing content schedule. In this guide, we’ll help you learn how to outsource your content.

Business 52

Business Guidelines Content Advertising Agencies 52

ClearVoice

JANUARY 31, 2024

We’ll cover the top five common content outsourcing mistakes to avoid, including the strategies to help you spot and steer clear of these mistakes to ensure successful outsourcing partnerships. It helps you develop a cohesive publishing content schedule. In this guide, we’ll help you learn how to outsource your content.

Business 52

Business Guidelines Content Advertising Agencies 52

Litmus

AUGUST 19, 2021

Wrong URL in a podcast spot? Originally published on May 20, 2016, by Lauren Smith. Spelling error in a blog post? No worries. You can easily update it. Broken link in a LinkedIn post? Click edit and revise. Problem solved. Costly mistake, but you can redirect quickly. Mistake in an email? That’s something you can’t fix. We’re human.

Privacy Policies 115

Privacy Policies Deliverability CAN-SPAM Privacy 115

Contently

FEBRUARY 9, 2018

Most advertising videos shops follow an age-old model: They sell a flashy idea for an ad spot to a client, invest a huge budget to produce the spot, and buy media to support it. This allowed them to skyrocket to more than 150 million readers, surpassing the digital reach of major legacy publishers like the New York Times.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

seo.co

DECEMBER 2, 2022

That means, you should gradually work your way up to bigger and higher-authority publishers; if you find yourself trapped in the same handful of publishers you started with, you’re doing something wrong. Publisher Inaccessibility. First, your status and/or reputation may not be sufficient to land you a guest spot.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Liveintent

NOVEMBER 2, 2020

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. . ” At the same time, these publishers are reporting a 30–50% decline in ad revenue.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Contently

MARCH 20, 2018

With so many brands and publishers creating content, it’s imperative to make sure your work appears close to the top of relevant searches. WordPress offers the Yoast SEO plugin to help maximize the SEO potential of each blog post or infographic you publish, as we do here on The Content Strategist.

SEO 164

SEO Adwords Keywords Small Business Marketing 164

Liveintent

MARCH 14, 2022

Native ads in email have been growing in popularity for advertisers and publishers, and it’s no secret why. With the positive results for both reading experience and engagement, implementing native ads in email is a great way for publishers to expand their media offering and achieve their goals. Minimize operational friction.

Paid Search Agency 62

Paid Search Agency Ads Curation Banner Ads 62

Martech

JUNE 8, 2023

By implementing these platforms, organizations move from having to manually spot-check customer service calls for quality and training to having 100% of customer interactions ready to be analyzed and acted on across the organization. Enlighten Actions will also identify common problems and generate web articles and publish them automatically.

Marketing Management 101

Marketing Management Marketing AI Service Generation 101

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. Why organic search matters when publishing content. Then, check whether your ranking returns to its original spot or close to it. After a while it hits Page One in the SERP.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Trade Press Services

JANUARY 2, 2024

Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Whether an enterprise brand or individual professional, publishing thought leadership in relevant and targeted publications is a powerful way to put your expertise in front of the people who value it most.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52