Marketing Insider Group

OCTOBER 18, 2023

What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits. A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

FEBRUARY 22, 2021

Every time you publish a piece of content, that gives you another chance to meet almost every one of them. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Publishing high-quality content is the answer. On that note, avoid linking to low-quality sites on your own page too.).

Domain 335

Domain Long Tail Marketing Content Keywords 335

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

NOVEMBER 8, 2022

Knowing your business is a key part of driving traffic to your site. If you’re feeling frisky, start mingling with sites that post similar content and start building a relationship. We like to call that “love at first site”. Publishing Too Little Content or Too Infrequently. Video Source: Yoast. Image Source: Orbit Media.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Marketing Insider Group

MAY 16, 2023

Prioritize Published Text We know that language models are primarily trained on text. So, it makes sense for us to create content mass by, you guessed it, publishing more text! Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience.

SEO 245

SEO Lead Ranking Content PR 245

Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. Digging Deeper into Search Engines’ Role A deep understanding of search engines, like Google and Bing, can make all the difference when it comes to boosting your site’s presence.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Marketing Insider Group

MAY 24, 2023

Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. For an example of how this works, you can use inurl:spaghetti or intitle:spaghetti to find sites with “spaghetti” in the URL or title. How can you locate more? Image Source: Zyppy 5.

Search Marketing 295

Search Marketing Google Optimization Tips 295

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. You can also post on open third-party sites such as Quora or Medium. Converge provides a publishing platform for content amplification.

Paid Content 277

Paid Content Tools Paid Search Agency Content 277

Marketing Insider Group

AUGUST 13, 2020

The Action: Using Our Content Builder Service to Publish Two to Four Articles a Week. We had to use a consistent strategy of publishing content that answers questions. And we do this consistently every week, which I like to think of as the “daily news approach to publishing.” On-site is the actual content. SEO Pillars.

Traffic 288

Traffic Cost Per Click Organization Lead Scoring 288

Optinmonster

APRIL 15, 2024

Want to know what your visitors secretly think of your site, products, and services? The best way to find out: add a survey popup on your site! If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. But 91% of unhappy customers who don’t complain simply leave your site.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. Your site should be fast and responsive, with all the needed information.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Outbrain

NOVEMBER 25, 2019

Outbrain and independent research agency Lumen studied the relationship between consumers’ trust in advertising and premium publisher environments. The whole industry, Publishers, Advertisers, and technology partners, have a shared responsibility to create a sustainable ecosystem and earn back the trust of consumers.

Paid Search Agency 34

Paid Search Agency Ads Studies Advertising Agencies 34

Hubspot

AUGUST 20, 2015

There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members — pageviews, returning visitors, keyword performance, referrals, etc. One metric in particular that is particularly indicative of overall reader engagement, is time on site. We’ll start with an example.

Top of Funnel 28

Top of Funnel Purchase Intent Funnel Advertising Advertising Funnels 28

Marketing Insider Group

JUNE 2, 2020

Content published on the web by a known author recommending a product should be clearly labeled as a paid endorsement if there is any relationship between the influencer and the brand. When managed well, sponsored content can be beneficial for the sponsor, the publisher, and the audience. Quick takeaways. What Is Sponsored Content?

Paid Content 277

Paid Content Rules Content Ethics 277

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This process will help you understand everything that has been published on your website so you can make an informed choice about how to use it more strategically.

SEO 93

SEO Content Keywords Analysis 93

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. publisher’s sites, providing advertisers with more relevant and effective advertising opportunities. Publishers and advertisers may be less able to effectively identify fraudulent activity.

Amazon 98

Amazon Lock-In Privacy Marketing Proposals 98

seo.co

DECEMBER 2, 2022

Your content is poor in quality or cannibalizes itself with other content on your site. Link building should also increase your referral traffic; each new link you build serves as another portal to your site, and if that portal is relevant to your audience, at least a portion of your readers should be inclined to click through.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Kevin Indig

SEPTEMBER 18, 2023

84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context : An analysis of the top 1,000 sites on the web from Originality AI shows 12% already block Chat GPT’s crawler. 60 are  hard duplicates.

Lead Ranking 73

Lead Ranking Lead Scoring Wikipedia High Quality Lead 73

Scoop.it

OCTOBER 12, 2023

It can be difficult to match the content production and publishing frequency of your competitors, especially when you’ve just gotten started. Neal Taparia from gaming site Play Minesweeper explains, “There is so much information available online today that it takes time to sift through what matters. You have two options here.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Brightedge

OCTOBER 11, 2022

The way search engines index sites hasn’t changed substantially over the last three decades. If you haven’t already encountered it, it is essentially a notification service that web admins use to alert search engines when they publish content on their sites (or delete old content). IndexNow has published extensive documentation.

Practices 127

Practices Trends Best Practices API 127

Optinmonster

FEBRUARY 12, 2024

Adding a recent sales popup or live sales notification to your site is a quick and easy way to convince website visitors to stick around. In this tutorial, we’ll teach you how to add a recent sales popup to your site to boost your revenue and engagement. Think you don’t need it? Get More Reviews: Need more product reviews?

Peer-to-peer 71

Peer-to-peer Urgency Marketing eCommerce Statistics 71

Kevin Indig

JUNE 19, 2023

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. Where does plagiarism start, and where does it end?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

RebelMouse

OCTOBER 19, 2023

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. Then staying on top of the topic with regular updates is essential.

Google 96

Google Keywords FAQ Custom Publishing 96

SmartBrief - Marketing

JANUARY 19, 2024

Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries. We’d love your feedback on our new look and new site.

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Newsletter Sales Qualified Leads 64

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

RebelMouse

JANUARY 23, 2024

Even though Google has advised publishers and marketers to concentrate on creating E-E-A-T content , many still perceive it to be a guessing game, which adds extra stress and anxiety to content creation. Impact on Publishers and Marketers These updates can have a significant impact on the way your site ranks in Google Search.

Lead Scoring 52

Lead Scoring Lead Ranking CMS Development SEO 52

Contently

APRIL 12, 2023

If you’re panicking about fiddling around with your site’s HTML, don’t be. After selecting the data type and entering the URL or HTML, you’ll start tagging different elements on the page — in the case of a blog post, you’ll tag content like “Author” or “Date Published.” The result?

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Guest Blog. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Martech

DECEMBER 6, 2023

The Adalytics report, published last week, claimed an unnamed Fortune 500 company was left “surprised” after learning its ads were being served on “many” non-Google websites. Such websites included Breitbart.com –- a site the company had specifically added to its account-level domain exclusion list (i.e. Adalytics claims.

Opt-out 110

Opt-out Advertising Agencies Advertisements Advertising 110

Kevin Indig

OCTOBER 23, 2023

Google Discover is a gold vein for publishers: hard to find but carrying copious cash potential. Publishers are struggling. A potentially new gold vein for publishers. Sites are simply subject to the whims of Google, which can giveth and taketh away whenever and however it wants.” Over 2,000,000 sites use AdSense.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Martech

SEPTEMBER 22, 2023

Publishers monetize content. They do not seek to have third-parties monetize that content without permission, especially as the publishers have likely already paid for it. We do have copyright laws, of course, that protect publishers and authors from direct theft. Let’s take those in order. Hands off my PII!

Marketing AI 123

Marketing AI Generation Gartner Telemarketing 123

Top Rank Marketing

APRIL 8, 2024

Whether your site is massive or tiny, a content audit can help you understand what you have, what you need, what you don’t need, and what actions you can take in the future to make sure your ecosystem of content is contributing to your goals.”

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

RebelMouse

FEBRUARY 20, 2024

The upcoming demise of third-party cookies is on track to turn the digital advertising world upside down, and some publishers are still not ready for how it could impact their bottom line. That’s why publishers are scrambling to establish a first-party data strategy.

Cost Per Thousand 95

Cost Per Thousand Trends Impressions Advertisements 95

RebelMouse

NOVEMBER 19, 2023

There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities. However, MSN is not typically easy for publishers to access. The network accepts a variety of content sources, from lifestyle brands to news sites.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Martech

MARCH 11, 2024

Authenticated Traffic Solution (ATS) Developed by LiveRamp, ATS enables publishers to attach identity information to ad requests using encrypted and anonymized email addresses, facilitating people-based marketing without third-party cookies.

Cost per Acquisition 121

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121