Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]
Sword and the Script | B2B
APRIL 16, 2024
That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. In both cases, the sample included hundreds of successful and unsuccessful startups. The complete paper was published in Industrial Marketing Management, a peer-reviewed journal, and titled “ Should B2B start-ups invest in marketing? ”
Let's personalize your content