B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Self-guided demos and explainer videos work well for almost any type of software.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. The post New Research: How Buyer Expectations Have Changed in the Consulting Industry appeared first on Hinge Marketing. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Contently

JULY 16, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist.

Branding 185

Branding Brand Identity Case Studies Domain 185

Marketing Insider Group

FEBRUARY 1, 2016

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month.

CMO 100

CMO Research Content Marketing Content 100

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? Nearly half of the respondents (47 percent) claimed that they had created and published original research over the past 12 months. Marketers Remain Dedicated to Original Video Content.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report. There are problems with this model.

Enterprise Management 99

Enterprise Management Consulting Work Management Marketing Management 99

Martech

AUGUST 24, 2023

The only enterprises making money are conference organizers and content publishers.” The post AI-powered martech: This week’s releases and research appeared first on MarTech. This is followed by the “Trough of Disillusionment” on the firm’s hype cycle matrix. EKOM also uses traffic analytics to create recommendations.

Marketing AI 84

Marketing AI Research Digital Asset Management Enterprise Management 84

KoMarketing Associates

JANUARY 18, 2019

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Statistics showed that 61 percent of respondents are now publishing content multiple times per week. Previous research suggests that social media is at the top of the list as well.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. To keep this momentum going, we’ve spent the past year allocating significant resources to research and develop new solutions that yield tremendous results for first-party data.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. To keep this momentum going, we’ve spent the past year allocating significant resources to research and develop new solutions that yield tremendous results for first-party data.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. A second version of the study was published in 2018. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services.

Consulting 157

Consulting Research Work Management Marketing Management 157

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Vallence elaborates: “Our mindset shifted from being a part of the community to realizing our privilege and our influence as a publisher in that community.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

Search Engine Journal

OCTOBER 31, 2022

Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren't satisfactory. The post Research Finds Evidence Of User Dissatisfaction With Google Results appeared first on Search Engine Journal.

Research 95

Research Google SEO 95

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

Research 98

Research FAQ Training Amazon 98

RebelMouse

NOVEMBER 19, 2023

However, MSN is not typically easy for publishers to access. RebelMouse publishers such as Brit + Co (msn.com) and GZERO Media (msn.com) as seen below started appearing on the platform only a few months ago. Recommended topics and publishers in MSN My Channels. They can, for example, help determine the best CPM for your content.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why?

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

KoMarketing Associates

FEBRUARY 5, 2019

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. Previous research suggests that social media may have an influence during the buying process.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

Square 2 Marketing

JUNE 29, 2021

My nonscientific research shows it at closer to 10%. What’s going on and what can you do about it? HubSpot reports only 23% of companies hit their revenue goals month over month. Salesforce reports it at 46%. But there is no arguing this fact: Companies are struggling to hit their revenue goals month in and month out.

Research 97

Research Paid Search Agency Advertising Agencies Hubspot 97

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates. They also saw 2.5

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

KoMarketing Associates

OCTOBER 21, 2019

As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization. About 88% of those who use original research plan to conduct additional research within the next 12 months. Tapping into Marketing Data.

Marketing Report 122

Marketing Report Research Planning Statistics 122

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . To get this right, the publishers have used a combination of the following techniques: The post is written in a large font. Paragraphs are extremely short.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Branding Brand Identity 118

Contently

FEBRUARY 14, 2017

.” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Now, though, there’s a need to be active all the time.

Distribution 132

Distribution Open Rate Newsletter Social Media 132

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

BuzzSumo

MARCH 21, 2017

Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. We shared the research with Content Marketing Institute. Read the full report here. Professional.

Linkedin 111

Linkedin Trends Twitter SEO 111

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) The NetLine research is particularly valuable for two reasons.

Research 52

Research B2B Paper Content 52