Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 106

Enterprise Management Consulting Work Management Marketing Management 106

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. The post New Research: How Buyer Expectations Have Changed in the Consulting Industry appeared first on Hinge Marketing. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. The only enterprises making money are conference organizers and content publishers.” EKOM also uses traffic analytics to create recommendations.

Marketing AI 88

Marketing AI Research Digital Asset Management Enterprise Management 88

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? Nearly half of the respondents (47 percent) claimed that they had created and published original research over the past 12 months. Marketers Remain Dedicated to Original Video Content.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 143

Social Media Research Social Marketing Media 143

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. A second version of the study was published in 2018. This study also saw the addition of industry-specific versions of the report, such as this one.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Hootsuite released its “Social Media Trends 2023” report, and data suggested that most marketers (40%) are at least “confident” in the ROI social media delivers. “Our

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

FEBRUARY 5, 2019

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. Previous research suggests that social media may have an influence during the buying process.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

KoMarketing Associates

OCTOBER 21, 2019

As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization. About 88% of those who use original research plan to conduct additional research within the next 12 months. Tapping into Marketing Data.

Marketing Report 122

Marketing Report Research Planning Statistics 122

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates. They also saw 2.5

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. However, the researchers behind the report note that they are working to resolve these pain points. “As

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

MAY 24, 2023

However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. WordPress VIP released its “Content Matters 2023 Report,” and data suggested that most marketers (58.4%) expect their content marketing budgets to rise in 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Nearly 25% stated that their company has been “very successful,” and 4% claimed that their organization has been “extremely successful.”

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. As marketers point to unactionable data as a key personalization issue, previous research has indicated that a lack of real-time analytics is also hindering customer engagement efforts.

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. Additionally, they have a more robust view of their customers and prospects.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

JUNE 1, 2023

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. report, and statistics suggested that most B2B chief marketing officers (42%) are centering their 2023 martech strategy around improving the customer experience.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) Here are a few of the report's highlights.

Research 52

Research B2B Paper Content 52

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 575,000 tweets published. Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent). Marketing and the Timing of Outreach.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Integral Ad Science released its “Industry Pulse Report,” which looked at how marketers are investing in social media.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. The researchers behind the report note that more marketers are utilizing this platform for brand awareness and reputation management.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. Marketers Face Obstacles When Looking to Leverage Data.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

The Forward Observer

APRIL 12, 2024

Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research.

Work Management 141

Work Management Marketing Management Wikipedia Click Rate 141

KoMarketing Associates

FEBRUARY 21, 2023

Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential. Merkle released its “2022 Q3 Customer Engagement Report,” and data suggested that 23.7%

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63