Don’t Publish a Press Release. Create a Product Story Instead

Contently

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. Now, the series has become a staple of new product releases. The post Don’t Publish a Press Release.

Meta Team for WordPress releases a new plugin author feature

RockContent

Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. More technically, the new feature will add one more step for coders looking to publish updates to popular plugins, which in itself should improve the quality of code that is shipped.

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We released our premium courses for free during Covid-19. Check out the results!

RockContent

We changed our entire publishing schedule to create content that would answer people’s doubts about how to market in the crisis, market changes , extra webinars, etc. The post We released our premium courses for free during Covid-19.

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10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know

Ledgeview Partners

Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know. Some Microsoft Dynamics 365 users may already be reaping the benefits of the Wave 2 Release. 1, 2020: “General availability: This is when production deployment for the 2020 release wave 2 begins.

8 Steps to a Standout Press Release

Hinge Marketing

One way to obtain earned media is to write a press release that is both newsworthy and suited to the journalists’ beat. Like any good story, a successful press release is as much about content as context. Press releases are meant to be informative yet brief.

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Multi-Channel Publishing From Within Engage

RockContent

Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Since we released Content Studio , we knew it had the potential to outperform our old, standard editor. Last month, we brought you the ability to publish by pressing enter on your keyboard. This month, we introduce the ability to publish directly to your stream AND to your Twitter feed with a single post. Publish & Tweet Don’ts: Upload a video or audio file (yet).

Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.

Introducing the New Publish Screen + HTML and Javascript Targeting Rules!

Optinmonster

Today we’re releasing several new updates we think you’ll love! Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns.

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing.

What’s New in the Salesforce Winter 2021 Release Part 2

Ledgeview Partners

What’s New in the Salesforce Winter 2021 Release Part 2. Do you feel prepared for the Salesforce Winter 2021 Release ? With everything going on in 2020, this release may have snuck up on you! Incomplete Release Update. Winter ’21 Release Highlights.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book.

What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. What are the benefits of a MAT release? Here are the top five benefits of a MAT release. MAT release examples.

The Ultimate Guide to Press Release Distribution

Hubspot

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release.

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Revenue Streams and the Publishers who Love Them

Keywee

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

When Should You Publish Sponsored Content During the 2020 Elections?

Brandpoint

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? As marketers, timing is always important.

Fall 2020 Release: Three ways Content Analytics power revenue teams

Seismic

With our Fall ’20 Release, Seismic’s analytics for marketing, enablement, and sales teams are better than ever—and unlock even more potential for enterprises to uplevel efficiency and effectiveness, streamline go-to-market strategies, and jumpstart revenue.

5 Reasons Why Press Releases Are Still Relevant Today

ClickDimensions

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place.

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Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. Publishers and readers can share via social media or eNews.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.). She is a marketing technology strategist and published author with focus on digital marketing and implementation services.

Publish first, then edit and revise, for Google search success

Biznology

Write all your site content quick and dirty then publish it immediately. In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Writing for AdAge wasn’t as simple as blogging-as-automatic writing, but they would allow me to submit my posts once I was done–my first draft–and they would quickly publish the article as-is. In addition to AdAge, I publish first onto Biznology and Socialmedia.biz as well.

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How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It)

Single Grain

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . What Is the iOS 14 Release?

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Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing.

How small publishers can monetize increased traffic during COVID-19

Liveintent

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. ” So, how can local publishers better monetize this traffic?

Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release .

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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

33Across Launches New Publisher Dashboard

33Across

33Across recently announced the launch of our new publisher dashboard. The post 33Across Launches New Publisher Dashboard appeared first on 33Across. News Product ReleasesComplete with innovative and exciting features, the dashboard will.

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. Before writing a B2B press release… You should keep in mind that a good press release requires interesting and unique information; it should include facts and be objective. New product release.

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How a press release can be spun into content gold

Integrated B2B

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. It’s the same with press releases.

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ADmantX launches its Homepage Intelligent Solution to help boost ad revenue for publishers

ADmantX

The solution will enable publishers to better monetise their homepage by making. London, 13 June 2019 – ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, today announces the launch of its Homepage Intelligent Solution for publishers. The new solution will help publishers boost their ad revenue by making their homepage more accessible to advertisers whilst also improving the profiling of their readers.

10 Eye-Opening Video Creation and Publishing Insights From Facebook Pros

ClearVoice

Creator Studio now allows creators to create and publish videos on the go. Publish from the right account : Many have found that it is difficult to know if they are publishing from their personal profile or public page. Facebook videos account for billions of views each day.

3 Reasons You Should Be Publishing Newsletters

Content4Demand

If you aren’t publishing newsletters, here are three reasons why you need to start: Post-Purchase Engagement & Nurture. Perhaps this will lead you to create a new newsletter or simply to revamp one that’s already being published. webinar or product/service release).

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

As I thought more about my answer I realized that the practice of successfully “asking for links” boils down to two core components: First, getting people (IE, site owners, publishers, etc) to be receptive to answering a link building request. Here are some of the ways I’ve had success getting site owners and publishers to open and read my email requests. Site owners and publishers are much more savvy about why people ask for links.

Publish or Perish: A CMO Roadmap For Content Marketing Success [Research]

Marketing Insider Group

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month. The post Publish or Perish: A CMO Roadmap For Content Marketing Success [Research] appeared first on Marketing Insider Group.

10 Proven MAT Release Writing Tips

Brandpoint

The MAT release is a tried-and-true paid media tactic to build brand awareness and secure quality media placements without pitching a single editor. After 20+ years of working with editors and helping clients with their MAT release campaigns, we’re sharing our top 10 proven tips for creating and distributing a successful MAT release. Know the difference between a press release and a MAT release. Always pair your MAT release with at least one image.