We released our premium courses for free during Covid-19. Check out the results!

RockContent

We changed our entire publishing schedule to create content that would answer people’s doubts about how to market in the crisis, market changes , extra webinars, etc. The post We released our premium courses for free during Covid-19.

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10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. Why are press releases still important in today’s world?

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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Multi-Channel Publishing From Within Engage

RockContent

Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Since we released Content Studio , we knew it had the potential to outperform our old, standard editor. Last month, we brought you the ability to publish by pressing enter on your keyboard.

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Blog Press Releases

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. Amazon releases Kindle.

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. New product release.

Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release. We never used to add this to our Social Media News Releases. Image via CrunchBase.

Revenue Streams and the Publishers who Love Them

Keywee

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Press Releases

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

As I thought more about my answer I realized that the practice of successfully “asking for links” boils down to two core components: First, getting people (IE, site owners, publishers, etc) to be receptive to answering a link building request.

How Brands and Publishers Can Empower Their Video Creators

Contently

Then Kendrick Lamar released his album Damn., Plenty of publishers just take an article and clone it as a short video with stock clips and text captions. In these meetings, encourage your writers to bring published articles they believe might work as videos.

What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. What are the benefits of a MAT release? MAT release examples.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Publish first, then edit and revise, for Google search success

Biznology

Write all your site content quick and dirty then publish it immediately. In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. In addition to AdAge, I publish first onto Biznology and Socialmedia.biz as well.

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6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? All from a press release. 6 Benefits of B2B Press Releases.

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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. and, of course, any number of releases in the entertainment industry to burnish the image of a band, or a movie star. Press releases drew eyes.

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Introducing the Modern Press Release

Marketo

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.

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How a press release can be spun into content gold

Integrated B2B

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. It’s the same with press releases.

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Publish or Perish: A CMO Roadmap For Content Marketing Success [Research]

Marketing Insider Group

The post Publish or Perish: A CMO Roadmap For Content Marketing Success [Research] appeared first on Marketing Insider Group.

10 Proven MAT Release Writing Tips

Brandpoint

The MAT release is a tried-and-true paid media tactic to build brand awareness and secure quality media placements without pitching a single editor. Know the difference between a press release and a MAT release. Always pair your MAT release with at least one image.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. In light of growing platform fatigue from publishers across the digital space, Google has experienced a resurgence in 2018.

ADmantX launches its Homepage Intelligent Solution to help boost ad revenue for publishers

ADmantX

The solution will enable publishers to better monetise their homepage by making. London, 13 June 2019 – ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, today announces the launch of its Homepage Intelligent Solution for publishers. The new solution will help publishers boost their ad revenue by making their homepage more accessible to advertisers whilst also improving the profiling of their readers.

Brand Publishing in Action: Spotlight on Lincoln Electric

Fathom

What Is Brand Publishing? This fundamental change has brought brand publishing into the spotlight. Brand publishing is the consistent creation of media—entertaining and resourceful content – that is related to your industry or audience, but does not actively promote products.

33Across Launches New Publisher Dashboard

33Across

33Across recently announced the launch of our new publisher dashboard. The post 33Across Launches New Publisher Dashboard appeared first on 33Across. News Product ReleasesComplete with innovative and exciting features, the dashboard will.

No More Website Updates: Publish Like It’s the 2020s

RebelMouse

Content creation is still the most powerful engine that propels every publisher forward. Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens.

No More Website Updates: Publish Like It’s the 2020s

RebelMouse

Content creation is still the most powerful engine that propels every publisher forward. Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens.

Vidyard Releases Free and Pro Offerings of its Business-Grade Video Hosting Service; Helps All Companies Easily Create, Customize and Share Videos

Vidyard

Businesses with 31-200 employees using the Vidyard platform published a staggering 510 new videos on average in 2018 across their marketing and sales teams. Press Releases

How to Launch a Product Without a Press Release

Brandpoint

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire.

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November 2016 Release: Customize Your URL Domain Name

SnapApp

When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. After that is finalized, your domain will show on the Publish modal and be ready to use: November’s Honorable Mentions.

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Brand Publishing in Action: Spotlight on Lincoln Electric

Fathom

What is Brand Publishing? This fundamental change has brought brand publishing into the spotlight. Brand publishing is the consistent creation of media – entertaining and resourceful content – that is related to your industry or audience, but does not actively promote products.

33Across Brings Publishers More Value with New Viewable Header Bidding Solution

33Across

The post 33Across Brings Publishers More Value with New Viewable Header Bidding Solution appeared first on 33Across. Featured News Press Releases33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry's first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct.

Top 10 Tips For Writing A Successful B2B Press Release

Floodlight New Marketing

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release Read More.

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How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. Within 24 hours of the budget speech, Barclays had published two articles , one for its core customer base and one for its more affluent “premier” customers.

3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.