Remove publisher
article thumbnail

Customer Data Platforms: My New Whitepaper Explains the Excitement

Customer Experience Matrix

Along those lines, I am embarrassingly excited to report my formal whitepaper explaining the CDP in depth has just been published. It was sponsored by ReachForce but they had no influence on the actual content. (In So it''s worth several shoves to get the ball rolling.

article thumbnail

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top-10 Demand Generation Vendor Blogs

LeadSloth

Genius publishes some good best practices posts, combined with some company-related news. On average every week Mike Pilcher publishes an interesting post. Lately he has published a couple of interesting though leadership posts, most recently with Ardath Albee (her blog was in last week’s Top-10 ). Marketbright blog.

article thumbnail

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

Trends 183
article thumbnail

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers. Potential providers: ReadyContacts or ReachForce. for one time use. Building a B2B List. List builds are the ultimate for targeted data.

Buy 100
article thumbnail

Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

Orb Intelligence

For years, these publishers were the only way to get marketing data on companies, short of collecting it yourself. Today, the business model of the old-guard publishers is being fundamentally challenged by specialist providers and startup companies taking new approaches to collecting company data. Repackagers. Niche Players.

article thumbnail

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Power to the Publishers: Content Is Going Full Throttle. Power to the Publishers: Content Is Going Full Throttle. Do you have what it takes to align with sales to close more deals?