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B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor.

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Fresh Insights in Selling to SMBs

Biznology

They still rely on trade shows and events for product information–second only to peers and colleagues. They want to hear from their vendors, regularly. They want to hear from their vendors, regularly. The vendor website is a top resource when conducting product research and honing in on a purchase decision.

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy.

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Analyze your target’s buying process, for greater marketing efficiency

Biznology

When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. Now, your marketing activities can be directed toward supporting this process. Consider which media make the most sense at each stage.

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Strategic B2B Budgeting for Growth [Updated]

Golden Spiral

Public Relations. Trade shows. Where can a vendor lower cost, at least in the short term? Can we or do we expect to spend more or less than last year? What percentage of my overall budget went into the different categories? Positioning and Messaging. Advertising. Technology/marketing automation. Graphic Design.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. That’s why I wrote a comprehensive guide to help you in your email selection process. United States License.