Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Jennifer Harmon, content strategist and creator, Convince & Convert Don’t: Replace skilled (human) team members Generative AI should make doing your work easier, not replace the work done by professional creatives.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

SmartBug Media

JANUARY 18, 2023

Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. What Is Public Relations? Further, it keeps your brand in front of prospective clients as they see your name again and again in the news outlets and trade publications they trust.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Hubspot

FEBRUARY 26, 2020

That is where public relations comes in. Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings. After all, part of public relations is how businesses communicate with people.

PR 94

PR Examples Public Relations Press 94

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. The right PR agency can be a powerful asset for a building product executive, while the wrong choice can lead to wasted resources and lost opportunities.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 90

PR Public Relations Brand Identity Branding 90

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office?

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. The expansion of cobotics was dramatically stimulated in early 2020 by sudden universal requirements for social-distancing and increased work-from-home, in efforts to slow the spread of the COVID-19 pandemic.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

ClearVoice

JULY 29, 2021

If we’ve learned anything over the past few months, it’s that no two work environments are the exact same. For anyone who hasn’t freelanced or worked with freelancers, it can be a daunting prospect. CLICK TO TWEET>>> Are you wondering how to start hiring and working with freelancers?

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Who works on creating demand generation campaigns? Start with the goals and work backward. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Education influencers! We amplify your content for free!

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office?

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Business Continuity influencers!

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Reduced costs : Investing in predictive analysis can help you save a lot of time, money, and resources.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. How to do more with less when your PR budget is tight Even if you agree with our sentiment, the reality is that public relations budgets might be reduced, and team size could potentially be getting smaller. Twenty percent!

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Thinkers360

MARCH 16, 2024

Top 50 Global Thought Leaders and Influencers on Security 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Security influencers! We amplify your content for free!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Supply Chain influencers!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Webbiquity

FEBRUARY 14, 2020

Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity.

Social Media 242

Social Media Media PR Profiling 242

ClearVoice

JANUARY 3, 2019

In this series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories. In part four, we explain the responsibility of a journalist working with a publicist. Journalists should be specific.

Work Management 58

Work Management Public Relations Ethics Press 58

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Who works on creating demand generation campaigns? What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Some larger organizations will have a content resource embedded in non-marketing functions that use content. Having it not only improves the customer experience. HR and customer service).

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

The Marketing Blender

MARCH 2, 2022

See Our Work. What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. How many internal resources you have available. Recommended content & resources. Public relations.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Zoominfo

NOVEMBER 1, 2022

But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day. I’m working hard, sure, but I’m working so much smarter.”

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Diversity and Inclusion influencers!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Content Standard

DECEMBER 17, 2014

Many felt that additional in-house resources would elevate the success of their SEO. Forty-three percent feel held back by a small working budget, while 57 percent reported that the biggest challenge was the lack of in-house expertise to execute those objectives. The remaining 28 percent declined to term their SEO efforts a success.

Marketing Budget 40

Marketing Budget Resources Enterprise Management Marketing & Strategy 40

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Keep up with their changing needs and desires.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Legal & IP influencers!

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals.

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Brand Identity 127

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Health & Safety influencers!

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Brandpoint

NOVEMBER 2, 2022

I remember some of the first corporate social responsibility campaigns I worked on 20 years ago. When I was working at global public relations agencies a few (maybe more) years ago, we knew consumers would spend and develop affinity with brands who were socially conscious and aligned with their values.

Brand Identity 62

Brand Identity Branding Media Business 62

Thinkers360

FEBRUARY 23, 2024

Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Design Thinking influencers!

B2B Thought Leadership 62

B2B Thought Leadership Design Thought Leadership Lead Scoring 62

SmartBrief - Marketing

AUGUST 14, 2023

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52