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Behavioral analytics is critical to your marketing campaign

PureB2B

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Using behavioral data is not an esoteric process that can only be deciphered by tech-geeks and computer science graduates.

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Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews

Brandpoint

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. React professionally and work with your public relations department to respond publicly.

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The Rewarding World of Small Business Consulting

Hubspot

In 2020, the size of the global consulting marketing is expected to reach almost 300 billion dollars. If you're an expert in your field, whether it's sales, marketing, IT, or finances, you can make good money as a small business consultant. Sales and marketing consulting. Plus, consulting is a growing industry. IT consulting.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100
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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

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100+ Tools Content Marketers Really Love

Content Marketing Institute

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Creating and calibrating a social media strategy for any company should follow the same process.